IDC: Mobile, video and cloud will drive online spending growth by 8.7%

IDC predicts that the growth momentum of corporate mobility, video consumption and cloud infrastructure will come together perfectly in 2012, creating an unstoppable force to boost global corporate network revenues to $39.4 billion trillion by the end of the year.

Based on its 2011 third quarter of http://www.aliyun.com/zixun/aggregation/6551.html "> Research results, IDC forecasts 2012 corporate network equipment spending will increase by 8.7%, This is a big increase compared with the company's 3.8% growth rate last year. Another factor driving online spending increases is that many companies are at the end of the five-year update cycle for network device purchases and upgrades, according to IDC.

Network spending will increase because "corporate networks are becoming more and more important" for high-priority business plans that will be further promoted this year, said Cindy Borovick, vice president of network services at IDC's Enterprise communications and data center.

"When you're thinking about a 2012-year plan, there's no doubt that cloud, mobile and video will drive the market," Borovick said.

The impact of the move on the web, according to IDC, comes mainly from the fast-growing smartphone sales, which last year sold twice times as much as laptops.

"As we saw in 2011, the move did raise some waves, giving us the best way to keep handheld devices from a technical and commercial perspective, while giving users the power to choose the devices they like," said Rohit Mehra, director of Enterprise communications infrastructure in IDC. ”

Sales of mobile devices for consumers will continue to have an impact on companies, and employees will further extend the "BYOD" trend that has emerged in the past few years. Consumption will drive the growth of network equipment spending as more companies begin reassessing their network resources to support a variety of smartphones and tablets.

However, Mehra that the rise in consumerism does not mean the end of traditional corporate mobility.

The "Go to work with your own equipment" trend will continue to spread. At the same time, the IT department is starting to find a way to deal with these devices, and corporate policy is starting to change, and we see that this is not going to sweep the company, "Mehra said." ”

IDC predicts that similarly, video consumption in the enterprise will increase with the increase of enterprise network consumer activity. In 2011, it was estimated that 590 million people from all over the world watched the video online. As more and more employees, especially those using mobile devices, connect to social networks and entertainment sites, the amount of access to video content in the corporate network will continue to rise.

In addition, the company's own use of video---from digital marketing plans to the increasingly popular video conferencing, video will also become the 2012 enterprise network upgrade the main driving force.

At the same time, the shift in the way companies use cloud computing will also greatly boost spending on network equipment. So far, for cloud applications, many companies are still taking a "project" approach to migrating only specific applications to the cloud when they are needed, according to Borovick. In 2012, enterprise migration to the cloud will become more dynamic, IDC predicts, this will reach a tipping point, and companies will invest in the wide area of the WAN to prepare for a broad cloud deployment.

"The shift from the current step-by-step approach to introducing the WAN into the cloud era and simplifying the network architecture makes it easier for businesses to manage," Borovick said.

IDC predicts that Ethernet switch spending will account for the largest share of global corporate network revenues, at 51%, followed by IP telephony 21%, and Wireless LAN device 9%.

By 2013, IDC said, these trends will further change the global corporate web market, with revenues reaching $42.5 billion trillion.

(Responsible editor: Lu Guang)