If a company like Hammer technology borrows money, will you lend it to them?

Today I see a very interesting question: If a company like Hammer technology borrows money, will you lend it to them?

If the problem is a feeling of the hammer powder to see, will certainly say: "Must borrow ah, so the feelings of the company how can not lend them money?" ”

In the next, is a feeling of the credit staff, for this problem, in the same time, we should also analyze the logic of the enterprise, to evaluate the hammer such a company should not lend to them. In general, we will analyze a business character that does not meet our loan requirements from the perspectives of marketing, finance, management, entrepreneurship, and industry experts.

I. Marketing

In fact, hammer technology marketing talent is outstanding. Of course, this is inseparable from his own creativity, talent, and the ability to combine technology with acrobatics.

First, people's focus on the tech press conference began when jobs returned to Apple's "second Renaissance", which was 1997 to 2011. During this time, not only the news media is very keen to report on Apple's dynamics, as consumers of the public also very much like to watch Apple's two-hour press conference. Remember "Wired" once published an article to explain this phenomenon-Apple is always able to give the media and the public to provide the story elements, the wonderful story is one of the elements of marketing.

From this, since the domestic "entrepreneurial" wind arose, we saw Millet, Fank and old Luo and so on product launch as an important means of enterprise marketing. However, to tell the truth, although Lei's dress is more like jobs, but his performance is not strong, aged 80 shirt press conference "choked" people do not dare to look straight, only the old man's hammer press conference inherited Jobs's self-deprecating demeanor, and Chinese folk art to carry it forward.

Hammer phone's previous press conference entertainment effect is no less than cloud crosstalk, coupled with their "born proud" series of brand advertising, you will find that the hammer marketing is not the use of those "legacy" dirty tricks, but to their own flaws in the frank, self-deprecating and transparent information on the Internet respect, Coupled with the rational use of acrobatics, this for the internet grew up 80, 90来 said, simple, but effective. In support of this, look at this tweet.

II. Management

Due to the experience of Lao Luo, it seems that the management should be regarded as one of the short boards of hammers compared with Lei. In this connection, we have also discussed the heated discussion on the red-wind control exchange. In fact, in our view, from the "Blue Blood Ten Jie" enlightened professional manager system, so that the founder does not necessarily have to be a comprehensive business master. Apple's supply chain, for example, is not as sophisticated as most people can imagine and manipulate, and jobs is not a master, so Tim Cook is there. In addition, in many people's minds, the world's best PM is not jobs before 2011, but can you imagine his use of axure?

As the old himself said, as long as the use of people and decentralization, as the founder of their own only to participate in the best part of the OK, not to mention in the T1 production of the twists and turns of the road, the old Luo himself also in-depth supply chain visits, how many of the industry to understand. A company that manages chaos cannot produce such exquisite products as T1.

Iii. Entrepreneurial spirit

Paine in "Common sense" this booklet has written such a paragraph, after the American society as an entrepreneur oath, and by the "entrepreneur" as the Shizhing has been retained so far:

I don't choose to be a common mans,

It is me right to be uncommon ... if I can,

If I can, I will not choose to be a normal person.

I have the right to be an unusual person.

I seek opportunity ... not security.

I look for opportunities, not stability,

I don't cytopathic to be a kept citizen.

Humbled and dulled by having the

The state look after me.

I do not wish to be a secure citizen under the care of the state,

It would be looked down upon and made me feel miserable.

I want to take the calculated disorientated;

To dream.

To fail and to succeed.

I'm going to take a meaningful risk.

I want to dream, I want to create,

I will fail, and I will succeed.

I refuse to barter incentive for a dole;

I refuse to give alms, I choose self-reliance.

I prefer the challenges of life to the guaranteed existence;

I would rather choose a life full of challenges, and never be infallible;

The thrill of fulfillment to the stale buoys of Utopia.

It is better to be agitated than to fantasize about nothing.

I won't mini-advertisements my freedom for beneficence

I will not exchange my freedom for favors.

Nor my dignity for a handout.

Will not take my noble in exchange for relief.

I'll implies cower unreported any master

I will not tremble in the presence of any authority,

Nor bend to any threat.

And never give in to any intimidation.

It is my heritage to stand erect.

Boys and unafraid;

My nature is to stand upright,

Proud and fearless.

to the and act for myself,

To enjoy the benefit of my creations

I want to be free to think and act.

I want to indulge in the value I create.

The world boldly and dour:

This is with God's help, I have done

I want to face the world bravely and say:

With the help of God, I did it.

All are what it means

To is an entrepreneur.

Do you think Luo is like this?

"If an English teacher leads a bunch of people to toss out such a scary product for two years, then anything is possible." "The most important thing is that when you buy a device made by such a person, you know clearly that you are protected because this person and his company have a moral bottom line."

Iv. industry experts ' perspective

There is no doubt that smartphones have become the most competitive area in consumer electronics today. That means a lot of homogeneous products flooded the market, while margins were pulled down and western giants lined up. As a result, any company entering this area is subject to greater potential risk, which is precisely the opportunity.

The collapse of the Finnish giants, the decline of HTC, the tepid association, and the weakness of Microsoft and the rise of millet attest to the fact that the smartphone industry is not an industry dominated by traditional it forces. Can survive the manufacturers, are those who have a strong personality and brand charm of the manufacturers.

Apple's high-end and user-friendly, Samsung's Korean drama complex, millet hidden "civic awareness", may also be added to the back of the hammer and human feelings.

From a software standpoint, Smartisan T1 is a unique product-it adds sophistication to China's social life in the sophistication and fluency of iOS, and stands out from the Android camp with a sense of design and human interaction. To be sure, consumers, if they want, can get a product that is as fluent as the iphone, designed and interactive, and beyond the iphone, at half the cost of the iphone. Maybe you won't believe how much I liked the iOS interface and the icons in the first 3 generations of iphone, but the beauty of things would have been annoying for 7 years.

The hardest part of a product is getting the first batch of users, and the hammer and the old man's accumulated followers have easily acquired this valuable "seed", and what the hammer and the old man now need to do is "shut up and step off the leg".

V. Financial

In fact, the most useless thing for a start-up tech company like a hammer is financial statements. If it's an investment, you don't have to look at the financial statements, but if you borrow, look at the cash flow statement and the balance sheet. These I do not see is not good to do too much evaluation.

Finally, the end of the said and combined with T1 shipments, if we want to borrow money, we may have to wait for T2 and market response. But in terms of technological innovation and humanities, I would lend them money to make the business a better place, because their products not only combine the elegance of the iphone with the openness of Android, but also the whole world will be better off by the values it conveys in its brand advertising.