I'm a person who has studied the business model of electrical business in China earlier.

I am in the domestic relatively early in the electrical business model Research people, at that time VC, the fund industry engaged in this aspect of research, so in micro-blog to "Electronic Business Observer" identity to share my data and strategic analysis of the electric business model, the previous few years is the electric business entrepreneurial tide, so attracted to the door of many entrepreneurs, See a variety of various types of entrepreneurial projects, I am also a number of entrepreneurial people, although they are rookie, but still want to through their own awareness, to help more entrepreneurs, tell you what to pay attention to entrepreneurship.

The first is to start a business preparation, need to find a good project, what is a good project?

1, must not be super Red Sea industry, others do is already very difficult, you kill into it, the vast majority of may also die, such as Taobao, do you still want to sell goods sold clothing and cosmetics? Suggest you do not do, every year has a batch of small shop exit, industry growth rate has been very low, do not think others are fools, other people do not good projects you do not want to be a hero;

2, must not be a very strong project, facts have proved that regardless of their own resources, interests and ability, blindly follow the trend, basically there is no way out, the Internet industry to follow the trend is very serious, to take the electricity business, there have been several major entrepreneurial tide, such as the 2006 PPG Mode Entrepreneurial Tide, 2009, the Business Enterprise, 2010 Group Buying Entrepreneurial tide, this trend of 99% of the possibility will die, the original 5,000 group buy, and finally really have the power to survive only a few;

3, must not be unfamiliar with their own fields, if the project is in the industry and the environment has never known, did not conduct research, analysis, there is no resources, then do not rashly into the, do not hear who made a fortune, the industry has much fire, this has nothing to do with you, do not test water Buzhi.

So what is a good project?

It must be interesting to you, just because you're earning money without any interest in the project, even if the project on the right track, you are very tired, and difficult to endure, so do now must ask yourself whether this is what you like, willing to do for a long time; Or do a long period of research and analysis, the project has a basic understanding, especially risk awareness.

Share a little story!

An entrepreneur once visited me several times, three years ago he wanted to be a domain name trading platform, this is no problem, he wants to learn Cai wins, by domain name Rich, now a decent domain name are several agencies and domain name investors cover, the average person is very difficult to have the opportunity, but see, a year of trading some still have the opportunity to earn money, I gave him the advice was that the big platform is the network of this control, or focus on the good domain name of the transaction, do not have too many ideas to do "big platform", after all, he is only a person to start a business, but also rely on his wife to keep; six months ago he came to me again, or a person, or no income, but the words changed, the mouth jumped out of the Strategic cooperation, "systematic platform", "strategic transformation" ...

When he said he wanted to work with me on "strategic cooperation" in some projects, I couldn't help laughing. I said the secretary to the landing Ah, not too lofty, I 20 of people's company, you a person, all such a small team, how to engage in "strategic cooperation" Ah, and three years later, you in addition to the words into a series of "MBA" of the The project is the same as the original, but the dream is even bigger?

His new idea is to set up a series of charging modules the establishment includes domain name analysis, domain name transaction, website construction, website operation and maintenance, SEO optimization and so on has a series of "systematic" packing service, charge tens of thousands of to hundreds of thousands of respectively, I asked him now how big team, or a person, I said you know SEO? He speaks a little, what about web design? He said he could get someone else to do it, and I told him to think too much now, is a person's start-up company (said there is another consideration out with his partnership), not to establish a series of their own unfamiliar business, but also to kneading together to form a "systematic" platform, it is impossible, the world is not so many SB, to listen to you fooled AH.

He said, "I am with you is to establish a" strategic cooperation, and work together to promote the agricultural platform, I said do not say "strategic cooperation", said we sum up, see if we can do something together, this language better, hear "strategic cooperation", "systematic platform" I feel very scary, he said, this habit to slowly change, And then said his new project, to build a SNS China family farm platform, let China's farms are online, to build an intermediary platform, I said now Taobao is so ah, a lot of farmers are on Taobao, you rely on what to earn money, he said that a farm can receive thousands of tens of thousands of service charge Ah, I said you do not understand the so-called "farm", I know that it is impossible for farmers to give you a penny in advance. You build a website no problem, want to rely on the farm to collect service fees to make money, this is impossible, unless you are a cheat, but even if you cheat, a home so fooled down, there are not a few give you money, put into production than simply not suitable, Taobao agricultural plate several, They don't charge money. The farmer only calculates the transaction and the income, where will give an ideal website to pay, and pay so much money?

I actually admire the little brother in this business, a person alone hard to fight for so many years, but I have not understood, why so many years he did the project has been very unreal, has been floating in the sky, do the project must be able to do, to consider the immediate months of what they earn, to feed their own meals, Instead of thinking about becoming jobs in ten years, Ma Yun, do not say that we are not these great men, at least 99.99% of the entrepreneurs can not be legendary, is their own, starting a business is also a step by step, who also did not eat a fat man's ability, MA Yun Haibo translation agencies are losing money, Can only rely on trafficking point flowers Supplement, Ma Yun himself to Yiwu carry goods, at that time he only want to let lose the translation society live down, did not want to "let the world not difficult to do business", Business is difficult! The first thing to do is to see if there is cash flow, the team has no food to eat, not to change the world, even if you for jobs that "live is to change the world" moved splinters, but there is no way to let the company live a few months, is also no use, now many young people's projects are ambitious, Entrepreneurs like to take a telescope to see the mountains in the distance, but do not know how to walk at the foot of the road.

What are the principles of entrepreneurship?

1, the first to have cash flow, which is the foundation of business Sustainable development

Whether the cash flow is from real income or VC investment, if there is no gain, even if you have the money to invest, it will make the team feel guilty, unless you are a public good cause, it is another matter, in addition, entrepreneurial to live in the long run, must have the cash flow in, no matter how lofty your plan, how good, Have to have money to come in, cash flow is the blood of the project, the passion that can give oneself and the team all continue to develop, stable cash flow is the sign of the project to maturity, the sooner the better, I know a lot of do Taobao and micro-business children, have done two or three months, because no income will be discouraged, slowly to the rambling entrepreneurial state , and then closed directly;

2, second, do not because the loss of the family, to have the bottom line, the courage to stop at any time

There are many entrepreneurs of the project is not clear, still suffering, but all rely on the wife, parents ' money transfusion, even parents ' endowment money, this I want to criticize these people, are the big masters, as long as the entrepreneurial project, there is the risk of failure, just how many problems, not because of the failure of the project to drag the family, whether the elderly parents, Or the wife and children, often see some people start to ruin, old parents but zaguomaitie to repay, some lose naked, depend on his wife to work, such entrepreneur moral problems, you are sacrificing the well-being and health of your family to fulfill your own desires, so that the elderly, women and children to pay for your failure, which is unfair to them , so I hope that entrepreneurs in the process of operation, always keep the bottom line of the loss within the range of affordable, once the bottom line, immediately stop the liquidation, even if the failure of the opportunity to return to business, afraid to go to the abyss, and even some of the house mortgage, or to borrow usury, This is actually an overdraft opportunity to stand up again in the future.

Memory is that I launched a topic on the microblog discussion, a day cat owner said that is encountering difficulties, a few days after the cat to renew the fee, I have no money, I owe 700,000 of the foreign debt, I have to go to jail ... I have been very concerned about him, tens of thousands of of the days of the cat renewal fee is not come out, but owed 700,000 of the money, a year to lose 700,000 , or external debt, which is the absence of a stop-loss line, from the text, the money for him is very large, even if the work, but also to be repaid for many years, I suggest that he go to work, do not toss, in fact, the difficulty of entrepreneurship and risk to learn reasonable control, really do not simply exit, not shameful, entrepreneurial failure more, I started my own business three times, until the third time to engage in consulting and grab a fresh purchase only small achievements, do not believe that those in the master or inspirational story of the Spread of "Jedi every Life", not to say no, is the chance of a comeback is too small.

3, once again as an entrepreneur, must be pro-Pro, do not do Shang

Entrepreneurs must learn to grasp the direction of the project, any entrepreneur small has become, must be personally the helmsman of the project, not only grasp the direction, but also penetrate into the project details, customer negotiations and operations, the lofty such as Ma, horse, Jobs and so on in the early days of entrepreneurship are product managers and business managers, this needless to say, I know the owner of Taobao, some of the scale has been billions, also in person-led procurement and operation, a few years ago, see Taobao hardware Crown Shop shopkeeper Huang Wenying couple, then only 1 golden Crown, but the annual sales also have tens of millions of, they told me to sleep late at night, have to deal with the sale, I said after the sale of the problem you are all dealt with, They say yes, the after-sale issue is more complex, related to customer satisfaction and compensation, of course I have to deal with ... no project at the beginning of development by "wash" can be done, only the pro-Pro, they can timely find all kinds of problems in the project, as soon as possible to adjust and reasonable decision-making, a lot of people parents a little money, Think of entrepreneurship is to find a few helpers, oneself grasp the direction on the line, hard language dirty can let subordinates dry, this is very wrong, I now do Rob fresh purchase, oneself are involved in the procurement, operation, customer service details, divided into several dynamic project team, almost every day through the meeting to solve the problem at any time, will also be on the microblog with users to communicate our products and quality control.

4, the last entrepreneur to cultivate business backbone, learn to share the joy of success and achievements

If an entrepreneur picks up everything, others are simple implementation, then the project will never do small, entrepreneurs are also very tired, pro-Pro is also not to say what is their own dry, such as take Taobao shop, involving procurement, operations, promotion, customer service and many other links, you are super strongman can not perfect, Need to train the backbone of each line, to work together to do the project well, do not say Ma has 18 pine, Millet has 8 partners, Fosun has four Great Kong, are from the beginning of the design of the business framework, in the business to promote continuous adjustment, and then gradually find and cultivate the backbone, forming a strong and highly competitive team, so that everyone core follow you dry, Some entrepreneurs think that other people are working, can give work, give food to eat on the line, no matter who go, always have someone to replace, not easy to recruit? In fact, any job, the new people always spend time familiar with the work, familiar with the environment, come to walk will affect the stability of the project, and a high rate of staff turnover of the company, staff work mentality generally bad, which requires the next to solve two problems:

A, how to train the backbone?

The backbone needs a clear division of labor, the boss and he (she) together to take responsibility, common progress, neither can completely let go, allow, the backbone is not directly outside the employment of the father, according to the needs of the post to adjust, can be internal training, but also external employment, but all need the boss to work with him personally, this with the entrepreneurial gene, MA in the company of the 18 pine trees have already propped up a sky, but later please some cattle are not acclimatized to leave, the beginning of the driver, the front has become independently vice president, MA's company many senior executives are outside, such as the father of micro-faith Zhangxiaolong, Tencent bought the Foxmail and put it into the research and development system, later, the development of the control of the domestic half mailbox market QQ mailbox, and then the research and development of the impact of the micro-letter, changed the pattern of the domestic Internet, but each backbone of the training process is the same, that is, to its full decentralization + grasp large put small + resource synergy.

B, then how to retain talent?

Many bosses like emotional retention, some bosses like to give money, but "sharing" and "trust" the most important, entrepreneurs must learn to trust and delegate to the talent, let him have the stage of life, after all, more than half the time in the workplace (except sleeping) is in the company, A good career development base and a harmonious team relationship are essential to keep employees working no one will want to stay in a company for a lifetime, then the staff must think of the existing position has a professional accumulation, the boss's full trust can make him feel at ease and strive to improve their ability, ability to improve and the company's income is proportional to the relationship.

Entrepreneurs have to learn to share, sharing includes two aspects, first of all to know how to share the success of the project, the boss should be willing to make money when giving employees a part, not all only to death pay, this is already part of the internet culture, often hear Tencent, Baidu what employees took several 10 months of the year-end award, In fact, is also a part of the value of sharing, otherwise they are the boss to make money, no matter how much employees pay is the agreement of wages, we dry more than all the same, why do we still give you the desperate? Second, to share the joy, do not take the company as a person, but everyone, to each employee as an entrepreneurial partner, with you to share your understanding of the project and joy, so that everyone actively for your joy for you worry.

Take me, do agricultural electrical business Projects Rob Fresh purchase, because the gross margin is not high, must reach a considerable scale to flat costs, but I insist on the importance of the post and work attitude to give floating bonus way, I say to everyone, no matter I lose money, first of all pay, in addition to basic wages, I will be based on the size of the month of the project to send money to everyone, if we can succeed in this project, then you first earned money, I have the possibility of earning money, you are rich, I will be rich.

5, the most final, entrepreneurial must focus! Simple!

Many entrepreneurs are big minded, this is not wrong, if you do not want to do business, do not want to have some achievements, always holding a small rich that Ann attitude, will certainly affect the development of the project, but the entrepreneurial project must be simple and clear, do not think of "systematization", "platform", "more Business synergy", "all-round" and so on advanced vocabulary, You need to be able to explain exactly what you want to do in 10 seconds, and then pick up the simplest and easiest thing to do, it turns out that 90% of entrepreneurs have failed to do a good job, you come up with a number of business, resources, funds and manpower will be dispersed, want to do anything, the results will certainly not do well, Concentrate on doing one thing is enough, if a few things at the same time, said that the eggs in a few baskets, in fact the basket is not a bamboo basket, is a basket of iron, all eggs are more easily broken.

Loose entrepreneurs have failed, and today I feel Taobao is very good, tomorrow feel the micro-business is also good, where is the hot spot where there is his figure, it seems to have been in the following, in fact, has been floating, no root at the foot, floating on the same as the balloon exploded, because nothing really can accumulate, the accumulation of good projects need experience, Customers and teams are gradually maturing, all half the bottle in the sloshing, then began the next hot spot, this kind of entrepreneur does not have the opportunity, as early as registration hand, impetuous entrepreneurs think they are very smart, what all understand, in fact, Smart is smart wrong, really smart entrepreneur is willing to stoop a tree planting crops, Willing to continue to work hard, waiting for a long time to harvest fruit.