I'm sure a lot of our friends have noticed a great rush of news.

Today, I believe many small partners have noticed a general exultation rush news, that is--Alibaba will on March 8 this day, in 8 cities to open large mobile Taobao O2O Life Festival. March 8, the cat will carry a large number of brands under the line in the country's 8 major cities in the carpet-type O2O joint promotion, the main content of the activity is very low prices or even free "please the public to eat and drink", the main purpose is to make the line under the various brands, department stores, shopping

From media reports, the event has been confirmed by the official days of the cat, including Yintai, many well-known large business circle will participate in, mainly involving Beijing, Shanghai, Guangzhou, Chengdu and other 8 major cities, March 8 the day of the event spokesperson Min will also appear randomly in the city activities at the scene.

From the Chengdu Business Daily News that in Chengdu, the major bus stations, Alibaba March 8 "treat" activities have been put on the light box ads, Chengdu Wangfujing, the new century department stores and rich day sinks will participate in the event.

Ali side of the event named "3.8 Mobile phone Taobao Life Day", and the corresponding version of the mobile phone Taobao app has been online recently.

It is understood that the specific rules of Ali will be officially announced tomorrow (February 26), and the current network on the activities of the relevant rules have been circulated open, you may wish to sneak peek.

1, March 5 to 8th can be mobile phone Taobao 3.8 yuan movie tickets.

2, March 8, the mobile phone Taobao pay in the Grand Hyatt City, Wangfujing, Yintai, BHG have a single opportunity.

3, March 2 to 7th mobile phone Taobao Amoy Point scheduled March 8 catering 38 percent.

4 March 2-4 days, with mobile phone Taobao can rob to March 8 the day 3.8 yuan/3 hours KTV.

Ali this such a mammoth activity, can be seen as a micro-letter payment frequently play O2O stimulation, as the two in the taxi app competition, in the O2o field, Alibaba and micro-letter will eventually have hand-to-hand combat day. At the same time, Alibaba on this activity is quite attached importance to the scale is equivalent to 11 on the line, and the investment is more than last year's double 11 and double 12 combined.

Alibaba such a generous promotion, then will certainly cause a wave of O2O, I believe consumers are happy to see tyrants so marketing. However, regardless of the official propaganda caliber, the participant's feeling and the experience is the final decision activity quality and the word of mouth main point. In the knowledge, there are netizens asked "mobile Taobao March 8 will be" package of eight major cities in the restaurant and formal entertainment, please Alibaba members free to eat and drink one day "news is true? ", the question appears several very representative reply, sends the Shangdaote to reply the excerpt below, everybody feels."

From a friend @ Yinsan reply:

Because our company is to do vertical KTV business (covering more than 700 Beijing Shanghai traffic-type KTV), this morning heard this matter, so did a survey, other industries I do not know, in the case of KTV is such:

1. Beijing Shanghai's 2 major KTV will participate in (some stores), 1 national large-scale chain will participate in, 3-5 boutique KTV will participate in, there are a few single stores have told us that they will participate. About 20% of the whole market, although not as loud as advertising, but the overall is also mammoth.

2. The mode of cooperation is Taobao money (the original price of 70 percent-90 percent, or cooperation price) package the day all the private rooms (in general, high-end KTV Saturday of the single shop turnover in small six digits).

3. March 2 will be in the mobile phone Taobao similar to the same as the second kill activity, 3.8 yuan to sing 3 hours, can not continue to sing.

Other industries (catering, etc.) may also be similar to KTV models.

Overall

1. In the O2O industry, this is a mammoth package + subsidy activities, package is the package for a period of time (day) a certain proportion of the amount (100%), the subsidy is the original price package down, their own pay to consumers.

2. Package Volume + subsidy strategy is commonly used in group buying practice, hand Amoy This obvious goal is to popularize hand Amoy this application. More importantly, education users "mobile taobao can buy cheap offline services." This is the concept that the user didn't have before.

3. (Because the internal news is this activity is relatively hasty, most of the shop chief and the people at Headquarters recently heard the Wind), may be on the response of Tencent Investment case, and the United States Regiment this time did not give Ali face, Taobao simply himself?

Know the reply of the Netizen @ Luo Sao:

The cinema staff appeared.

1, our Cinema March 8 one day, by Alibaba Chang one day. To 9 halls, a total of 1300 seats, 6 per hall, each ticket x yuan price and Alibaba to settle. (Saturday as a week at the box office high, our studios are generally in the six digits, but this activity is not usually full of matinee and the night is also counted in it, Ali is really a Hao)

2. Other cinemas in the country may not be much worse off.

3, March 8 Saturday This day, our studios do not receive customers other than Alibaba members.

ps.

Choose to do activities in Saturday this day, for our cinemas, at least to let the surrounding customers know Taobao.

On the same day our front-line staff must explain to many customers why the day is not open to the outside world.

Into the 2014, Alibaba in order to deal with the impact of micro-letter payment, the heavy hand brush the existence of a sense.

This series of activities is only derivative.

Wait and see.