I'm talking about CRS.

Crs--central reservation system, centrally scheduled systems. Foreign a set of mature central reservation system can be stable to the jurisdiction of the hotel to bring more than 50% of the customer support, hotel business is an indispensable part of the process. When a franchisee chooses to join the brand, more is actually concerned about the brand and its system support.

The

is now starting to focus on the system, which can be divided into several categories:

1. Ota class: Ota is almost always aware of the importance of CRS, from big to small, also clearly know that they are only a channel of the system extension, they are in revolt, * * started to spend money on people, the purchase of the existing system suppliers, reportedly is * *, small OTA Separate act, and some began to do direct Marketing Alliance , another channel of CRS, some began to gradually enter the role of the system provider, in short, way, have acted.

2. Chain Hotel Group Category: This kind of basically also concentrated in the current economic chain brand, very objectively said, this system to do the best should be 7 days, such as home is a few easy its manuscript, silently work, Jinjiang Star and motel are almost all doctrine, bought ready-made system, It is not as if these systems can be used to the extent of the poor so a little, the Chinese court or follow the old road as home, silently but never harvest. There is a major problem is the current domestic http://www.aliyun.com/zixun/aggregation/39331.html "> Budget hotel Price single, completely no room, Revenue management, a tool that effectively improves the profitability of a single room, is useless.

3. System Vendor Class: This is a very loving and hated group, they are very early to realize what can make money, but some ignorant, their approach is no more than a few roads, one is the translation of foreign software to domestic use, but this cycle has greatly delayed the hotel's application of aging, One is based on the hotel's front desk management software to integrate it into CRS, but did not reflect the real central function, the result is either a PMS upgrade version, or is learning Pegasus simple to do switch, But if you're a switch, you're not going to lie to the hotel operators who have just begun. You are CRS, and you sell them at a high price, and you earn the money you can earn.

I draw a picture for everyone's reference, PMS refers to the hotel's front desk management system, CRS is the core of this article, he often through the interface (interface) and booking engine (reservation engine) two ways to external, Through the interface into the switch (Pegasus Class) or IDs (known as Ctrip, etc.) or directly connected to the GDS (global distribution system) and then reach the real client, through the booking engine is usually to walk the network and other ways to reach consumers, this is the simplest route map, But it has been largely explained that the medium and soft matrix (chinaonline) is basically close to the PMs side, which is that before CRS, HUBS1 and Derby are basically switch functions,A compass is more like a supplier of corporate web sites. Written here, the above several companies estimated in the mind will not be convinced, but you can recall that you go to the hotel to talk about your system is not that I am a major international PMS supplier of China agent, I am very familiar with ... We are docking a lot of gds/ads/ids at home and abroad, interface problems have been solved ... We provide you with online booking system, to bring you more E-commerce channel guests ... Is that so? That means you're really not doing CRS.

4. Small hotel Category: Small hotel really is very bitter, they have been looking for a real way of life, when the presence of the chance to bring them to the time they are like a straw, to all the mode of the model, But after a few years of baptism, they finally found that those who promised to help them raise prices have been relentless to the increase of their own profits to take away, which is why * * Room profit from 2004 to about 30 yuan to today's 72 yuan. They are looking for a new way out, they also want to do those systems, with those systems, but they face the market is a bunch of flicker, two is simply not affordable, they do not know that CRS is not a simple call Center, not a 400 phone, The author contacted a lot of small and Medium-sized Hotel Group's senior management, they really want to know how to do business better but no way.

After a big critique, someone will ask me, what is CRS? I want to say that a complete CRS system can effectively manage all your channels, his management is based on its perfect data analysis system, the historical data analysis and the experience of the future prediction, and according to the actual situation in time to adjust, he is not to promote the Zu Lu, but to promote RevPAR, Improve the overall operating profit of the hotel.

The system of each major supplier basically complete includes each function module, but as mentioned above, vendors tend to be biased towards a functional module based on their system characteristics, for example, the vendor's system that favors the PMS end is the most powerful of his CRM system, because the store is most concerned with this, the Web side, will be more emphasis on his page template and the function of the scheduled engine, in favor of switch, will do more channel management functions, but in my understanding, the core function of revenue management is no one touched.

It is rumored that the recent derby has a lot of VCs in the hope of injecting capital, HUBS1 has just won the Shao YIPO 7.5 million dollar investment, really is to congratulate them.