Imaginative Creative website: pig

"Pig", an Internet service trading platform from Chongqing, is planning to bring the pig easy life to the user, the goods on the platform are not physical, but intellectual products that make working life more efficient; The web site is not just for girls, but for a lot of "talent for sale" Grassroots, the site is full of ideas and creative.

You can say that Pig is another Taobao, but it sells things that are not physical, such as copywriting, design plans, or the wonders of life. You can even get a romantic proposal or send a regular text message to remind you to get up, even the kung fu movie "leaf Q 2" posters are collected here.

As of April 2012, pig Web site transactions exceeded 800 million yuan, daily growth of 2 million yuan, the total number of transactions over 700,000, active service providers over 6.5 million, buyers throughout China, the United States, Britain and Japan and 25 countries and regions.

CEO Zhu Mingyue Entrepreneurship, certainly do not know the next few years mythological characters "pig" will be so popular because of the life interest. "Pig" carries another strong ideal start, before Zhu Mingyue is a successful political reporter, once a person ran to Shanxi Taiyuan uncovered admissions fraud and rescued 60 students in the Den. When he won the highest news award in China, he had a deep loss. He has a sense of nowhere, there are too many accidents between reporting and the final act of deliverance, and he needs a sense of continuous fulfillment. For example, help those who have ideals but are restricted by the environment to get a better life.

In the 2005 China is creating a blog boom, and a large number of traditional media practitioners migrate to the Internet. Zhu Mingyue also bullish on the internet, but not optimistic about the form of blog-because the blog can not be translated into real profits. He said, "The blog only solves the user to vent the demand of the slot, does not realize the real commercial value, the platform hundreds of people's editorial team how to support?" ”

Pig Network is considered as a comprehensive solution to the above two senses. Build a platform for the buyer and seller to complete the transaction, and then charge a certain commission to gain. In order to facilitate the transaction, pig eight precepts also use and Taobao similar guarantee system, the buyer first hit the money to pig's account, after the transaction, and then paid to the seller by the website.

It can be said that pig is a service class transaction Taobao. But for the Commission, "service" is easier to accept than physical goods. First of all, in the real environment to buy a house is willing to "receive orders" pay a certain commission; second, the real life design, planning and other services are easy to meet the end of the slow payment, deduction payments and other acts, if a series of processes in the pig system completed, there are chat records as evidence, there are problems can also complain. Zhu Mingyue Analysis of another reason: "In Taobao, the basic order even if the service is completed, buyers and sellers will feel nothing but borrow your platform, why pay." But for service products, the order, the transaction has just begun, follow-up will have a series of communication steps need to be completed on the platform. ”

It's not a business when you are born. At the end of 2005, when Zhu Mingyue founded the Pig Eight Precepts, Taobao is due to gather a large number of businesses ushered in a burst of growth, similar trading platform sites springing up. 2006 Pig into commercial operations, and on the trading platform to increase the "reward" and other higher Commission products.

Pig experienced a very difficult day, more than 10 people crowded in a residential building more than 30 square meters of room office, but also was the neighborhood of the "supercilious" aunt, each use of elevators have to pay five cents management fee. 2007, Pig received 5 million yuan of the venture capital of the technology, but Zhu Mingyue dare not spend money, still in that house office, and for Pig put forward the slogan "10,000 per day (turnover), to solve the meal." This financing, they are only used to do one thing-to all the competitors die.

"It's not that we beat our opponents, it's time we beat them." Zhu said, his entrepreneurial experience is "ignorant fearless", before the platform to put up, and then pull to flow, there will be transactions, and the founding team are well-known media in Chongqing, engage in traffic is very simple things.

But imagination and reality are very different, they have to spend a few years to cultivate their internal strength. Fortunately, time also let Pig eight quit "boil" out a technical team, it took the lead in the industry to achieve the "original Guarantee", "Free modification", "guarantee the completion of" the three major consumer protection system to facilitate the transaction.

2011 Pig won the IDG million dollar investment, and set up a branch in Houston, and Granville Passenger network, specifically for services from overseas transactions. Some people put the pig eight ring analogy 58 with the city, but Zhu Mingyue disagree. Pig platform transactions are expanding from creative services to life services, such as maintenance workers, pig will be rated according to the quality of service, from the lowest pig to the highest pig nine precepts, so that users can find the best quality service. "The 58 city is the traditional yellow pages, but Pig is a further service provider," he said. ”

There is no need to look for a sense of mission for the ideal pig. Instead, several founders stressed: This is a commercial company, they must look for business value and social value balance. A few months ago, they put all one-on-one deals on the platform free, and each month the company would cut revenue by more than 500,000 yuan, a small number for a start-up company. A few founders used a brief meeting to agree on how to get investors to accept the decision.