Imagine the future of the automotive industry: big data-driven

Although no one can accurately predict the future development of the automotive industry, this does not prevent us from making bold conjectures:

First, driverless may come faster than we think. Imagine a driverless car driving through the seemingly empty streets. When sitting in the driver's seat, you are moving your hands off the steering wheel and playing on an iPad with an angry bird. When you inexplicably visit the car around the window, and even suspected failure of the car system, a grandmother on crutches with trembling from the middle of the road green belt came out.

Second, human-computer interaction goes beyond the godfather concept car James Bond of the movie "007". The windshield, which is taking on a cooler and cooler size than larger screens, serves as an extension of the phone's screen as it travels - full screen mapping, multi-touch, video-on-call and navigation on the glass. , Show the road, check the weather and nearby food, read e-books, reply to the mail, and then get up again to kill three Bureau.

Also, car interconnection. Tiger sniffing network in this article sketched out some of the future of the traffic scene, the traffic flow at that time has been dominated by the calculation of communication and decisions, rather than the preconceptions of human behavior:

"There will be an interactive supervisor in the entire city and the concept of automatic traffic commander will no longer be red and green. We do not even need any traffic lights anymore. The speed and direction of all modes of transport will be decided by the computing center and traffic will be An ongoing stream concept that flows at a rate sufficient to arouse a normal human driver. "

At the 2012 Fortune Global Forum in Chengdu, Volkswagen's senior vice president of product strategy Lexx Kosmekos also introduced the concept of "driverless car" to us - acquired by Geely for nearly three years, the former Swedish giants are Strive to regain vitality.

For future urban transport, Lex Cosmakos made several points: (1) Driverless will release the driver's hands. (2) People staying in the cockpit will enjoy the same entertainment and leisure experience as in the home, with the car apps in the cloud. (3) Future urban transport will be a systematic project of human and vehicle, car and road, road and environment and user experience. (4) The biggest challenge is safety.

If the first three are commercially available, this will mean a dramatic change in the cockpit: the body of sensors and embedded CPUs, the docking of cameras with GPS, the capture of in-car information and the information between vehicles in real-time, On the other hand, data transmission to the headquarters of automobile manufacturers, manufacturers through the collection of large data, analysis and decision-making, Create a smarter car and create a safer, more comfortable driving experience for consumers.

Imagine the moment all kinds of car ads are all outstanding performance engine how outstanding, how fuel-efficient and durable; compared to future cars, selling point will increase the human-computer interaction, intelligent driverless system?

Even with full control of big data, massive data collection, analysis, decision-making and use will be presented in a variety of services provided by car prices.

Big data began to become a hot word in traditional industries and manufacturing giants. They began with a talk of the possibilities offered by Big Data in an attempt to describe to consumers and partners all the future scenarios presented under big data. Behind the scenes is the marketing gimmick for drawing a pie, and it is beyond reproach to build an ecosystem. On the other hand, big data and the Internet are providing an unprecedented impetus for the transformation of the industrial giants. No one should question this.

Already under the armed forces of big data, Internet companies break into the automotive industry. As we all know, Google dominate the field of driverless cars, it is based on the acquisition and analysis of big data, which is where Google is good. Public car companies want to develop driverless technology, can not bypass the cooperation with Google. This can not help but reminiscent of the era of smart phones era of Internet companies counterattack the scenery of the terminal manufacturers gradually reduced to the fate of foundry.

Without any willingness to be restrained by a third party, major auto makers such as General Motors, Ford, Toyota and Audi are making unrelenting efforts to develop and test unmanned vehicles, including data collection and analysis. Ford, General Motors is even in the form of alliances, sponsored programming marathon and other forms, frequently draw APP developers to develop adaptive car applications. In the near future, the term "open platform" may not be a patent for BAT in the Internet.

The "Road Train" is a system that Volvo built based on its vast road database and car interconnect database. At speeds below 50 km / h, especially in the case of traffic jams, the car can automatically follow the car in front and maintain the proper distance between vehicles while maintaining steering control, at which time the driver can move with both hands Steering from the steering wheel do something else. "Just like a train, except that its compartment is made up of a one-seater coupe that only requires the leader's head-car to drive." According to Lex Cosmachi, technology alone This system will be commercially available in 1-2 years.

It is hard to say that this is not a marketing gimmick created by Volvo under the guise of technology, but it is foreseeable that two years later it will still be a gimmick. Behind it is the uncertainties surrounding the intricacies of traffic in the future. For example, different brands of cars are interconnected and need a uniform set of standards. The standards of the United States and China are worth mentioning. This is a set of standards agreed upon by the entire transportation system. So far, there is no sign that this set of standards The formulation does not need to rely on government decision-making to promote. Moreover, driving without restriction means no limit to freedom. When "tide-suring" is confronted with the most basic torture of personal safety, no one should dare to act rashly.