IMAX CEO: Home mobile device viewing trend rising movie market unaffected

Richard Gelfond, Imax's chief executive, said at the annual president's meeting in Thursday that despite the rising trend of watching TV shows on homes and mobile devices, people would want to go into cinemas to watch movies, Reuters reported June 21, according to Richard Golford.

"People are gregarious, so I don't think they want to be tied down by sofas, mobile devices and tablets," he said. They still want to get out of the door. "People will realize that producer Spielberg (Steven Spielberg) and James Cameron may be better at telling stories than a 16-year-old on the internet," says Golford. So I think the two can coexist. ”

"Film effects can stimulate the movie market, which is not something that mobile devices can satisfy." "You need to go to the cinema and enjoy them," Golford added. If you plan to leave home, you will want a different experience than at home. ”

The IMAX business also includes the design and manufacture of theatre systems and the sale or rental of equipment under a revenue-sharing agreement. The company now has more than 738 cinemas in 53 countries around the world.

Imax's profits in the fourth quarter of 2012 were up to $152 million as a result of a 56% increase in its digital media renovation business.

IMAX signed a new 142 theaters in 2012.

Golford says the entertainment industry is now becoming more global. The U.S. market now accounts for only one-third of its global box-office sales.

In addition, Golford that the digital age is to reduce the cost of making films, while using home computers to create more special effects of the era.

"Almost anyone has a chance to make a movie, but these movies can only be played on a tablet," he said. "Golford points out.