In the electric business circle, is quietly detonated a "circle customer war"

In the electric business district encounter "Day Cat" and "Jing Dong system" attack "Suning system", is quietly detonated a "circle customer war." Yesterday , the suning Tesco said in Beijing, will start from Beijing, the implementation of the "free of charge, no platform use fee, no margin" policy, and at the same time give suppliers seven days settlement cycle policy. Suning Tesco brand related to the Director also revealed that the "three free" policy does not exist specific funds, the current timetable in other cities is undecided, but will certainly accelerate the implementation of partial.

Suning will be targeted at the day Cat Mall

Earlier in July, Tencent Electric business holding company officially announced the opening of QQ online shopping platform. For the first batch of merchants, Tencent said, in this year will be all exempted from entry fees, advertising fees, buckle points and so on all the costs, and commitment to invest a large number of marketing resources, so that more than 80% of the merchants in the QQ online shopping to achieve profitability.

Changsha Day Cat Mall pallet Business Song Sha yesterday to reporters that this September, the day of the Cat mall's annual fees, platform use fees and margin, will again increase prices, "a seller does not have 250,000 start-up funds, it is impossible to go to the days of cats survive." ”

The reporter in Jingdong Mall's investment page found that the seller's platform for most of the use of 6000 yuan, margin is based on the category set a different amount, the highest reached 2 million yuan, the lowest such as clothing shoes and hats, margin in 10,000 yuan up and down.

Industry analysis said, compared to the overall cost of Jingdong is still lower than the cat, suning implementation of the "three-free", is mainly targeted at the day Cat Mall. In the second quarter of this year, the top-ranked electric company, the day Cat Mall, is the largest market share maker, according to the quarterly monitoring of China's business market in the 2nd quarter of 2012, published by Analysys International.

7-day settlement cycle to subvert industry rules

Senior Home Appliance Observer Liu Buzhong that in the future, the price and service experience are very important in the competition of electric business. Comparatively speaking, suning easy to buy in this aspect challenge is bigger, especially suning buys this year to set up 20 billion yuan sales target, in the first half completed nearly 5.29 billion yuan sales, the pressure is conceivable.

Striking is, in the "Circle of Customer War", Suning Yi also will be targeted at the Beijing-East Soft Rib, launched a 7-day settlement cycle. Song Sha said that at present the Jingdong Mall settlement cycle generally in 2 months up and down, some category settlement cycle of 3-4 months or even longer. This has become the industry's criticism. Su Ning, Executive vice President Li Bin said, Su Ning pushed 7 days settlement cycle, the purpose is to completely subvert the industry's prevailing 60-90-day settlement cycle unspoken rules.

"Making money from consumer data is the fundamental goal."

In this respect, senior Internet Observer, internet Laboratory chairman Xingdong said, in the current overall weak background, suning easy to purchase the "Rob" policy, in essence, is a "price war" one. He analyzed that the current electrical business pattern is not foregone, through the "three-free" and 7-day settlement cycle, in reducing the cost of suppliers, more consumers can be introduced to the platform to consume, quickly gather "fan" resources.

Ai Media Consulting CEO Zhang that Su ning out this measure, but also in order to open up another profit model. Relying on the retail business itself has become more difficult to make money, will attract the popularity of consumers, the use of consumer data to make money is the fundamental purpose. Take Amazon, for example, in the 2 quarter of this year, direct sales profit of only about 1.5 billion U.S. dollars, and through consumer database marketing, the cost is up to 1.7 billion U.S. dollars.