In the eyes of many American businessmen, Chinese consumers are "mobile wallets"

Abstract: In the eyes of many American businessmen, Chinese consumers are mobile wallets. The US economic recovery has been weak and unemployment has been high, seriously affecting consumer discretionary spending and willingness to spend. And the consumption of yellow-skinned Asians, especially Chinese faces,

In the eyes of many American businessmen, Chinese consumers are "mobile wallets". The US economic recovery has been weak and unemployment has been high, seriously affecting consumer discretionary spending and willingness to spend. and yellow-skinned Asians, especially Chinese-faced consumers, are like a heart-pin, making American businesses extremely excited. The broad term "Chinese" in this context includes both the Chinese who live and work in the United States, as well as the domestic consumer who travels to the United States for shopping, or through the web on American websites.

On the one hand, the average Chinese income in the United States is higher than that of other ethnic groups, even for Chinese students, and the renminbi's rising against the dollar has boosted their purchasing power. On the other hand, tourists from mainland China have been increasing in recent years, most of them with the purpose of shopping, return luggage is usually stuck in or even exceed the weight of the airline standards. In New York, Los Angeles and other Chinese consumers often go to the Austrian or department stores, you can see the figure of Chinese shoppers, and other sales assistants will more or less have a few Chinese "discount, invoices."

This week America ushered in the traditional shopping season. Thanksgiving is the fourth Thursday November, is the United States to enjoy the family reunion Turkey Feast of the season, but also business promotion, the popular queue to buy the hottest season. Friday after Thanksgiving (black Friday) and Monday (Internet Monday) are the busiest days for US retail. For years, retail outlets in the United States have been offering a year of the biggest discounts in a few days, hoping to lure consumers to a shopping spree.

According to tradition, in the early hours of Friday, major retail stores opened late at night to launch a limited promotional campaign to deal with the people who came to Amoy. And the Americans who love the line culture will queue up at the shop front (even one day ahead), waiting for all the discounts at midnight. This is the best time for savvy Chinese to open their wallets. A user survey conducted by Dealmoon, the largest Chinese discount information website in North America, allows you to see some of the shopping trends of Chinese consumers.

Dealmoon.com the black Friday Chinese shopping survey every year, this year is the fourth year. The report reveals the differences between Americans and Chinese consumers in shopping. Dealmoon is currently the most popular Sina Weibo in North America (650,000) micro-blog, but also the use of Sina Weibo to sell the most abundant discount type of electric business enterprises, more than 70% of their web site traffic from Sina Weibo.

Apple products Hottest

Clearly, Chinese consumers have more purchasing power than ordinary Americans. According to a survey by the American Retail Association, the average American consumer is expected to spend 750 dollars in black Friday this year, while Dealmoon's survey showed that the weighted average Chinese expected to consume 812 dollars, more than 60 dollars higher than the average population. (Note: This survey is based on the Sina Weibo platform, and there are now more than 15,000 people surveyed, both in the United States and at home.) )

In terms of willingness to buy, 94% of respondents said they intended to shop on Thanksgiving Day, while online shopping had become the main shopping channel for Chinese, and 89% of respondents would shop online, with only 5% of people shopping in physical stores. From last year's point of view, the real store 70% of discounted goods can be purchased online. In addition to feeling the lively atmosphere, consumers are basically not necessary to queue up overnight.

The proportion of Chinese online shopping is significantly higher than that of other Americans. According to the American Retail Association (National Retail Federation), the total sales volume of the shopping season, which begins this Thanksgiving, will reach $586.1 billion trillion, an increase of 4% per cent, with online shopping sales rising by 12% per cent, to $92 billion trillion, or 15.6% of total sales.

According to the survey of the most popular retail outlets in the country, the largest electric dealer in the United States is still the most popular, followed by Best Buy, Apple retail stores ranked fourth, while Macy's, Wal-Mart, Target only 5-8. In a few days from black Friday, Amazon has launched its black Friday page, releasing a number of product discounts, many of which are directly priced at Best Buy or Wal-Mart's physical stores. In addition, Amazon's support for domestic dual-currency credit card payment, is also popular with Chinese consumers important reasons.

Detailed to specific product categories, notebooks, tablets, digital cameras and other electronic products are still the most concerned about Thanksgiving goods, followed by clothing, beauty products and bags and other products. Apple's ipad Mini and iphone 5 are still the most popular products in the Chinese community. Many Chinese in the United States will be entrusted by domestic relatives and friends, buying the mainland has not listed the two Apple products. Unfortunately, the ipad mini is still in short supply so far, and the IPhone 5 is not sold in the United States, and can only be obtained by buying a Verizon version of the phone. These two products are unlikely to offer discounts.

Dealmoon CEO Shen Lu introduced, this week is his busiest time of year, North American money-saving express daily average of 140 microblogging, average forwarding volume of nearly 200. Dealmoon also launched a "Black Friday shopping Assistant" Web application based on Sina Weibo. Users of the microblogging select their own categories of products and retail outlets, they can be timely access to these goods and retail outlets of the relevant discount information. "This week's hot discounts are flying and they're being brushed," he told Sina Technology.

Curve Sea Amoy into craze

Because of import tariffs and value-added tax issues, many U.S. commodity prices and domestic prices there is no small gap, so many domestic consumers want to buy goods in the United States to bring home. In the United States, the Chinese have become human flesh transport, they often assume the domestic relatives and friends of the Entrust, buy electronic products, milk powder, cosmetics and health care products, such as the price gap between the larger goods, in return when the large package of small packets back home.

In addition to the trustee shopping, overseas website Amoy goods also become a big upsurge. As most U.S. electric companies do not support overseas delivery, from the past, many domestic consumers will directly through the dual-currency credit cards, in the Amazon and other U.S. electric business sites to buy goods, and then through many express delivery company to transport back to the country. Even with the U.S. excise tax and shipping costs, these goods are more cost-effective than at home.

Sina Science and technology to the domestic largest sea Amoy forum website letsebuy.com Survey found that domestic consumers Amoy demand and overseas Chinese are basically the same, but in the mother and child supplies a column appears to be particularly important. Because of the volume of milk powder, I believe that the Chinese people in the United States will experience the embarrassing problem with milk powder, overseas microblogging users complain about the most is the purchase of milk powder home.

Obviously, the quality of domestic dairy products has seriously affected the confidence of consumers, "forced" a lot of domestic parents to seek reassurance through the sea Amoy means to buy foreign milk powder. In addition, urine is not wet, baby drugs and other related commodities are also the love of the sea Amoy consumers. An unwilling to disclose the name of the sea Amoy Netizen to Sina Technology said: "Now we all a child, this aspect (powdered milk and baby supplies) edging really don't trust, but the domestic direct purchase import and less expensive, directly on the foreign website through transshipment is a good means."

The specific sea Amoy means: From the foreign website brush double currency credit card shopping, sent to some transshipment center address, and then sent home by them, freight is roughly 4 dollars per pound (note: 1 pounds equals 0.45 kg). But the process is not so smooth, the waiting time may be up to 2-3 weeks, the sea Amoy goods returned may be customs interception tariff.

"If the domestic price is reasonable, who would be so troublesome to buy things outside!" The above sea Amoy forum users Spit slot said.