Indian Jewellery dealer Caratlane $31 million invested by Tiger Fund

Caratlane, India's largest leading online jeweler, recently announced a $31 million investment in the US Tiger Global Fund D round.

Headquartered in Chennai, India (Chennai), Caratlane was founded in 2008 to trade diamonds and gold and silver jewellery in India in the form of a corporate online electronic commerce platform. Based on the global network of more than 4,000 suppliers, Caratlane has the largest diamond and jewellery category in India, selling to customers in more than 150 cities in India.

Jewellery sold on the Caratlane line can help customers save up to 25% of their costs compared with retailers. They are featured in high-quality jewellery, all of which are accredited by international agencies such as the American Gem Institute (GIA), the American Gemstone Association (AGS) and the International Gem Institute (IGI).

Another feature of the Caratlane is the personalized custom service: As long as you pick a single diamond, you can choose your favorite design and mosaic form in the variety category available on the site, making rings, earrings or pendants. Caratlane is not a mere agent, and the founder Grandmaster Sacheti and Srinivasa Gopalan believe their competitive advantage lies in lower daily spending and inventory costs compared to other Indian local electric dealers.

At present, Caratlane and its rival bluestone have set up Cross-border electric business. In many countries, Grandmaster Sacheti says, many jewellery shops are unable to supply Indian-style jewellery to Indian expatriates. The market for Indian expatriates is huge and the group is rich. They are not very sensitive to the price and are happy to pay an extra international courier fee.

Compared with the caratlane of India, the domestic jewellery electric dealers, in addition to the business, has gradually emerged C2B and Consumer-to-consumer mode.

36 Krypton previously reported "dug the leak son" adopted is the C2B mode: The system will first push the user's needs to the appropriate business, the merchant will be the appropriate products and prices to the user. By limiting the number of responses and anonymous shielding between all businesses, to ensure that the price of products provided to customers will not be high, thereby guaranteeing the quality of the transaction; another domestic jewelry electric business Platform "Jewelry Net" is the Consumer-to-consumer mode, positioning itself as a user "trust agent." It attracts many Amoy brand jewelry electric Dealer even under the line jewelry store settled platform, to create an information open jewelry electric business platform.

In addition to these two, we have previously reported the main B2C+O2O mode of "Oriental beauty Treasure", advocating jewelry personalized custom of the Treasure Dragon Network. BaubleBar, the flagship that allows ordinary consumers to buy designer jewellery cheaply, is another international jewellery dealer we've covered.