Industry Benchmarking-Designer's sorrow

One months ago, an argument in a demand review made me start to get interested in this issue. What is it that binds designers to innovation? To be a good submissive? Or do you apply your original ideas to product design?

This question is definitely not a single choice! In the big company embodies particularly prominent. From all aspects of the constraints-a variety of norms, the interests of various departments, interoperability between products, and even personal preferences, are the final product of the birth of a subtle influence.

In China, not a few http://www.aliyun.com/zixun/aggregation/3518.html "> Internet companies can give designers a long time to study, create ... In this environment, we hear the most words: "So-and-so is doing so, you do as he did ...", "This function to add, So-and-so already has this function ..." For a time, with a product, the function of surging, attracted all to follow, soon after the market will blossom, the individual classic function with the industry recognized as standard, became the benchmark. The products that appear after it must have all the characteristics of the former.

These requirements give designers a new challenge: if you imitate the predecessors from the beginning, these designers are fortunate to do is to continue to imitate, and the beginning of the stubborn, to create for themselves, sorry, you must continue to create hard. This is the tragedy of the designer. But I firmly believe that the latter success, in the independent thinking of the combination of their own characteristics, tailored products, will become a competitive product, only in this way, to integrate the company's resources.

On the Weibo Weibo, Sina Weibo's success is not accidental, it represents its own characteristics and needs. To follow Sina's microblog will not succeed, because his needs are not the same as yours, and the resources they have are different. Must have their own characteristics, can not be marked rod tired, today in front of the boss stubborn, is to let your team, your products in tomorrow's market stubborn.

Stepping on the footsteps of others, beyond the can not talk about!

Sadness from the lack of understanding of products, self-confidence is not enough, so the total demand side with the industry landmarks to suppress. Innovate on the infrastructure, make the difference, and do the soul products. The cultivation of team confidence is very important, so that each member in their own positions are innovative, gain self-confidence, the team can be more cohesive. At the same time, before persuading each other, respect each other, listen to the conclusion from his point of view, don't be in a hurry to deny.

Source: http://blog.b3inside.com/essay/benchmarking-is-sad-of-designers/