Industry chain thinking: The core password for the sustainable development of the industry Business-to-business website

Source: Internet
Author: User
Keywords nbsp industry industry website core

HC NET CEO Guofanseng once on the industry vertical web site development way to do the following vivid, caustic evaluation: Industry Web site is like a fly on the glass-there is no future bright.
This evaluation of the industry business-to-business Web site and the survival of the plight of the situation is not long, but really there is no way out?
In fact, the way of thinking, industry-oriented web site should be from "media-centric" to "resource-centric" implementation of the transformation, to the location of integrated resources service providers site planning, layout, redesign system, perfect business model.
The innovation of business model is more important than product innovation and service innovation--the role of industry website as media is gradually replaced by industry service provider, and its role is gradually transition from information distributing platform to integrated service provider. In addition to industry information and business information, based on the industry to provide more resources services will be the industry's web site development trend. With the application of the industry web site is constantly changing, those who jump out of the media circle to develop, take the initiative to grasp the new needs of enterprises, in the service constantly open up the industry's website, will occupy a greater market in the future.
Second, the industry vertical portal to the Internet means to aggregate and copy, in accordance with industrial chain integration model to build business-to-business open platform, integration line under the online services, and then build the industrial chain of business opportunities and channels.

The original knowledge engine and business engine to create business-to-business platform, will be completely different from the traditional industry portal, rather than simply provide information, the suppliers and demand side piled together, but by industry chain to the middle and lower reaches of the merchants and practitioners in accordance with the Professional node formation cluster, Relying on advanced information technology means for the whole industry chain professionals to provide efficient, convenient, and ubiquitous professional services.

Third, according to industry news, research data, exhibition meeting, industry think tank, business transaction, merchant community website Plate set up, further combined with industry subdivision and industrial cluster subdivision for vertical and horizontal settings, the final construction of the whole industry chain site group.

Four, pay attention to the community and industry knowledge construction, through the web2.0 way to enhance the website stickiness and industry chain network integration, community functions, including blogs, forums, circles, videos, blogs, micro-blog, SNS and so on, building based on the supply chain thinking industry portal and E-commerce platform, Gradually carry out the integration of the supply chain based on line of the third party services (such as the purchase of value-added services and channel distribution value-added services), will be "exhibition", "Trade", "media" organic integration.

Supply chain management is a management model that connects suppliers, manufacturers, distributors, retailers, and end users to a whole through feedforward information flow and feedback material flows and information flow. "Today's competition is not the product and product competition, nor enterprise and enterprise competition, but including manufacturing, product design, raw and auxiliary materials procurement, warehousing logistics and terminal sales of a supply chain and another supply chain between the competition." This requires the enterprise from the industry supply chain perspective of the whole enterprise and even the development of the industry.

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