As for how to make money from cloud computing, Dell's sales director for Asia Pacific and Japan, Brousse Bertman, told the China Science News reporter that cloud computing, like any other business, was first to find customers. Before building a cloud-computing center, China should do a good job of market research to see how big the market is, and then decide on the size of the cloud-computing center, rather than building it, he suggests.
May 4, the Ministry of Industry and Information Technology officially released the "internet Industry" Twelve-Five "development planning" and "communications Industry" Twelve-Five "development plan." In these two plans, cloud computing occupies an important position. In the "Software and Information Technology services" Twelve-Five "development Plan" published by the Ministry of Industry, "cloud Computing Innovation Development Project" is ranked among the eight major projects.
with the continuous introduction of national policy, the hot cloud computing is an indisputable fact. However, it is noteworthy that up to now, the investment of true gold and silver has not brought about the corresponding return, in contrast, many places invested heavily in the cloud computing center, due to inefficient use of resources, has become a veritable image project.
Remove the halo of cloud computing, where is its real business opportunity? In the recent Netevents Asia-Pacific Media Summit in Hong Kong, Frost & Sullivan and other foreign companies such as Hewlett-Packard and Dell gave their own answers.
the pushing hands of the transformation industry
if the first two years of global information technology in the cloud is still in the "warm-up" phase, then now has begun to "seriously." Andrew Miroi, Vice president of Asia-Pacific ICT Research at Frost & Sullivan, a marketing research firm, told the China Science News reporter that cloud computing has become a well-deserved mainstream technology and plays an important role in changing the face of existing industries.
"With the advent of cloud computing, the financial, energy, information technology, retail and other fields have undergone profound changes." Andrew Miroi, for example, has emerged in the financial sector as a new type of Non-bank banking model that differs from the traditional branch banking model. Through this model, commercial banks and Non-bank service providers, such as mobile operators, can provide some basic financial services to customers in the form of mobile payment. In the area of health, there are new markets such as bedside testing (point of Care). The emergence of the smart grid in the energy sector, the virtual shops in retail and the post-PC era in the field of information technology is closely related to cloud computing.
According to a survey by
Frost & Sullivan, while 30% of CIOs believe that the risk of applying cloud technology is far greater than the benefits it brings at this stage, 21% have objected. In addition, 27% of CIOs rank the deployment of cloud computing as their top priority for the current and future fiscal years.
"The rapid growth of the cloud computing market can be expected. "Andrew Miroi thinks.
according to the company's data, 2010 to 2015, the Asia-Pacific (excluding Japan) cloud computing market will grow at a composite annual growth rate of 39%, by 2015 will reach 5.807 billion U.S. dollars market size.
Opportunities under the
Challenge
"The development of cloud computing has made the response speed of the network a big problem." Criff Lombarton, director of Quocirca Services, a market research firm, told the China Science News reporter, in this case, the changes in the network architecture have become a trend.
this February, Hewlett-Packard announced its support for the OpenFlow protocol in its 16 Ethernet switch products, trying to get a slice of the Software definition Network (SDN) market. As with HP, companies such as IBM, Cisco and Dell are also targeting the SDN market.
The idea behind
SDN is to change the traditional network architecture pattern and establish the intelligent network, and the large-scale application of cloud computing provides a broad market space for the intelligent network.
"The killer of cloud computing is virtualization," Maik Piersen, chief technology officer at HP's network data center, told the China Science News reporter. By the end of 2012, the private cloud, public cloud and mixed cloud 50% workloads will be virtualized, and the current complex network infrastructure makes it possible for the data center to deploy a new application that takes 3 months to make it available to users. "As a result, deployment is the biggest challenge in cloud computing. ”
The development of
SDN makes it possible for the network to become flexible and agile. "The two concepts of OpenFlow and SDN are very important, meaning that the rules of the game change." Amo Mitchell, Director of marketing, Asia-Pacific and Japan, told the China Science News reporter, "The construction of the SDN network allows the application deployment time to change from the previous months to several minutes." ”
"SDN is the direction of the future," said Jonathan Secles,
Dell's network marketing director. "In this market, like Dell and Hewlett-Packard, they tend to adopt such an open standard as OpenFlow, while Cisco is interested in developing proprietary technology." Their common goal is to share the big cake in the SDN market.
How big is the
SDN market? Maik Piersen to the reporter to calculate a sum. The current data center switch market is about $6 billion trillion and the service provider router and switch market has reached $13 billion. The future is likely to be owned by Sdn.
constantly looking for market
In addition to the opportunities brought by technological change, innovative applications also provide a potential market for cloud computing.
, director of sales in Asia Pacific and Japan, Brousse Bertman, told the China Science Daily that in the United States, cloud computing clients are mainly social networking sites and game makers, and other SME customers who outsource data centers are also interested in cloud computing.
He cited, for example, the early development of American social game giant Zynga, which used the cloud computing services offered by Amazon, which began to shift from Amazon's cloud computing services to its private cloud this year as users grew further.
As for how to make money from cloud computing, Brousse Bertman frankly told the China Science news correspondent that cloud computing, like any other business, is primarily about finding customers. Before building a cloud-computing center, China should do a good job of market research, see how big the market is, and then decide on the size of the cloud-computing center, rather than building it for the sake of construction, he suggested.
Nanotel is a company that is using cloud computing to find customers. Prina Mijo, the company's chief executive, has worked for the US Telephone and Telegraph Company (At&t) for 20 years and joined Nanotel more than a year ago to start a business.
he told the China Science Daily Reporter, Nanotel is a newly founded three years of start-up enterprises. July 27 This year, the company will launch an education tablet computer, its proprietary application software can make science, mathematics and other difficult subjects easier for students to understand. Nanotel put all these apps in the cloud and downloaded 2 dollars per download, and only downloaded them to the tablet.
"At present, we are working with the Ministry of Education in India, Nepal, Cambodia, Kenya and other countries, the products for the Chinese market are still in production process, will be released later this year." Prina Mijo says their goal is to occupy 1% of the student market in China.
"There are a lot more companies like us that use cloud computing to provide applications." "Prina Mijo said.
(Responsible editor: The good of the Legacy)
