Industry foreground and profit model design of actual combat b2b:b2b platform

The management earthquake in Alibaba has made it clear to us that his business-to-business business is stagnant and lacking in innovation. Or can say, saw Alibaba initial business booming, compared to the stock market after the forced horizontal development, feeling depressed;)

So does the Business-to-business platform have a future and where is the next opportunity?

Combined with my previous responsibility for an industry-business-to-business project strategy analysis, planning, malcontent at that time the project report content, bold oneself, a point.

First, we start with the mainstream service audience, whether it's a manufacturer or a distributor, their business processes generally have to go through the following five steps, 1/production or purchase, 2/commodity commercialization and packaging, 3/Find the appropriate promotional channels, 4/and Target customers to achieve sales intention and/or completion of payment; 5/ Transaction completion of the relevant content, including logistics, (import and export) Customs, finance and other services. I sorted them into forms and corresponded to the specific behavior of the site.

In this way, we can clearly see what services we have in this industry (profitable projects) can be conceived, created, for our target customer service! Also more clearly understand why Alibaba to buy a Qualcomm. Because if just stay in the second link merchandise information release and the third link to promote the promotion of goods to create profits, and not very in-depth for customers to solve through the network to achieve the ultimate goal of business, in the current environment, the growth of profit indeed there will be obstacles. Besides, the exterior also receives the impact of the pattern of fees such as the Dunhuang net according to the effect (completes the transaction). Alibaba acquisition is to adapt to this change, if you can integrate a service into Alibaba platform, then the overall platform benefits will be far more than 1+1=2!

Clearly, for business-to-business clients, it is their wish to assist them in obtaining orders and then completing the transaction. Who cares about the cost of the platform if it can help them achieve this goal? Moreover, these services have indeed facilitated them. Therefore, the services provided to cater to such results are also the most direct and effective.

In business-to-business development today, the impact of transaction completion of many factors, how the logistics lag in the case of cash flow, the maximum guarantee of the smooth completion of the transaction, can be said to be the focus of the current platform. Such services, including logistics, (import and export) Customs, integrity, transaction financing, can also be said to be a platform for another source of profit. These services will also directly guide the Business-to-business platform operators to obtain a large amount of trading (resulting) commission. At the moment, trading commissions should be the best indicator of the value of a business-to-business platform, and if a platform operator does not have the revenue, it is almost certain that the platform has no prospects or is in unfair competition.

Of course, the online transaction volume of Business-to-business platform is not fast growth overnight, to guide the production of online transactions is the current platform to do the most important work, who succeeded, who is tomorrow's Alibaba. This is also the Dunhuang network, the value of a service and so on.

Future Business-to-business platform products or services will be the main line of trade flow, to the whole process of service direction, that is, from the commodity release, promotion, has been extended to trade and transaction-related services, for the merchant's trade escort, until the transaction completed.

I put the billing model for business-to-business platforms, product design down to the following four categories:

In the specific business development process, the following two points need special attention, should be said to be very ingenious, but technology implementation, operational management and risk management has a certain degree of difficulty.

1/Through the client, the integration of instant messaging (IM) function, in order to enable the Merchant's commodity information and platform of the commodity information can be updated synchronously, so that the exchange between the merchant and its customers more interactive, improve work efficiency.
2/through the cooperation with the bank or the appropriate third party payment company, or under the financial support, directly into the third party payment industry, to provide transaction financing and other financial services, at the same time, to provide support for the construction of the integrity system.

Finish。 (Details of the specific business involved in the case are not being developed here)