The analysis and excavation of massive data can create great material wealth and social value. However, the large number of data aggregation leads to the ubiquity of privacy, personal and corporate information security is facing serious threat, it is urgent to improve laws and regulations and other ways to solve.
"Big Data" industry has great potential
The value of large data is immeasurable, known as the future of the world's "oil." Enterprises through the massive data analysis and mining, can find business opportunities, clear grasp of customer demand, accurate targeting of target customers.
In the 2013, the success of the American play "card house" made the world aware of the power of big data. The "card House" production of n Etflix only in the first quarter of that year to add more than 3 million users, within six months, the share price rose three times times. This is because the card house is a 30 million paid users of the program selection, 4 million reviews, 3 million search records summed up the viewing habits, based on the user's preferences for accurate analysis of the creation.
"The big data industry has huge potential to create huge material wealth." "Dream Bazaar Group chairman Cheng said," Each enterprise should build its own database, large data technology allows us in the production process can be adjusted in a timely manner, the use of large data technology, the stock sold out rate from 80% to 95%.
Large data can not only create material wealth, but also create social value. Chinese Academy of Engineering, Hequan, said the massive traffic information, the Social Security information, the consumption record, the geographical information and so on the government department, the communication operator, the Internet enterprise and so on the hand, will become solves the traffic jam, the haze, the Doctor difficulty, the food safety and so on question weapon, as well as the Government understands the sentiment public opinion
Information security as a major obstacle to development
Reporter research found that, although large data contains great potential, but also to individuals, enterprises, information security brings huge risks, information security issues has become the main obstacle to industrial development.
First, the big Data age, privacy information will "nowhere to hide", citizens will face security risks. Information security experts, Nanjing vast source Information Technology Co., Ltd. CEO Franshion said, large data analysis is the premise of a huge amount of data, as long as the connection to the network, the citizen's name, ID number, mobile phone number, bank account password, location information and other privacy data will be all crawled without their knowledge, The existing laws and regulations do not make any provision for such acts.
The widespread use of "nowhere to hide" privacy information and large data analysis will pose a huge security risk to individual citizens. Biao, deputy director of the Department of Information Technology at the Institute of International Relations, said that large data age, personal privacy data are increasingly being connected and analyzed, the citizen's account password, mobile phone number, ID card number and other sensitive information will be easy access to criminals, for account theft brush, fraud, robbery and other crimes open the
Secondly, in the large data era, the large number of data aggregation greatly increased the possibility of large-scale data leakage events, the enterprise's information security is also facing serious threats.
Symantec, the world's leading information security manufacturer, recently released a report saying with the advent of the large data age, more than 5 5.2 billion personal identity information was leaked, the number of leaked data was 4 times times that of 2012, and mass leaks increased from 1 in 2012 to 8, and each incident leaked more than tens of millions of messages.
The big data age, Franshion says, save a large number of data enterprises are very easy to attract hackers, because the data collection so that hackers can obtain a large number of effective data, coupled with the enterprise's information security awareness to be improved, once the data leakage, not only to bring security risks to users, corporate reputation, economic benefits is also a major blow.
Industry "rules of the game" should be formulated
Experts suggested that the state should be based on the characteristics of large data, timely improvement of relevant laws and regulations, the development of a large data era "rules of the game." At the same time, to establish enterprise information leakage accountability mechanism, forcing enterprise users to strengthen information security protection, promote the healthy development of large data industry.
Biao, franshion and other experts suggest that through the improvement of laws and regulations, the development of a large data era "rules of the game." First, the enterprise how to protect the collection of personal privacy to make a clear provision; the second is how to use the collected personal privacy must inform the user in advance; third, for the user personally, must have access to data, delete right and modify the right.
At the same time, Zhang, the chief executive of the media, said that in the past two years China's Ctrip, such as Home inns and many other enterprises have been large-scale data leakage incidents, but never seen the owner of the business is being held accountable. According to American law, an information disclosure incident by an enterprise may be punished with a bankrupt. "We must establish strict accountability mechanism, increase the penalties for the enterprises involved, and push enterprises to strengthen information security protection." "Zhang said.
In addition, experts said that in the large data age, the public security departments should also keep pace with the times, enhance detection capacity, only the use of large data technology to commit crimes to be brought to justice, can truly deter outlaws, for the personal, corporate information security escort.
(editor: Meng)