Innovation, subtraction is more effective than addition

When Lei decided to start his own business in March 2011, he felt like he was in the spring. At that time, it was as if the whole sky of Kunming was clear all of a sudden. "Lei said.

Lei, a young entrepreneur, was born in 1987 and was only 24 years old when he started his business. He majored in radio and television journalism in college, and before setting up a C2B reverse group-buying website, he had been a photographer for two years in the Xinhua News Agency's Yunnan branch and decided to start a business because he lacked the psychological anticipation of his future life goals.

But unexpectedly, "spring" is too short, and his entrepreneurial activity lasted only a year and ended in failure. As the group buying site into the cold winter, raise the net like most small group buying website, on June 1, 2012, due to the capital chain broken hand Net announced the closure. Lei for this loss into his "running news" two years accumulated savings of a hundred thousand of Yuan.

Rush to build a team

June 2011, Lei officially from the Xinhua News agency Yunnan Branch, came to Beijing to start a business. Here from his hometown of Langfang City, Hebei can be a direct bus, the most important thing is that Beijing is a more suitable for internet start-ups.

Probably in late March 2011, Lei decided to start a business first. He summed up, divided into three steps, first set the project, and then find someone to change, then dry.

At that time, group buying website upsurge, very surging, the subway is full of "handle nets" and other group purchase website ads. Lei feel behind this, there must be other opportunities.

Entrepreneurship projects are inspired by an accidental opportunity. At that time coincided with Lei bought a mobile phone shell, he would have wanted to find in the group purchase site is not the style he wants. The result looked for several days, also did not find. Later, he inadvertently browsing Alibaba, saw the above he wanted the phone shell, wholesale 100 only need dozens of yuan, but on Taobao retail price to nearly 200 yuan.

Lei suggested that other websites organize group buying this mobile phone shell, but nothing. Then he tried in the Wei Feng Net post organization group buy, at the same time in their own Taobao shop to do a link, and then found that this group buy paste popularity is quite flourishing.

So lei suddenly thought, if there is a can support individuals directly to initiate group buying activities platform, it will bring value to people. This is the subsequent business model C2B reverse group buying.

After careful market research, Lei began to find partners. "If I can convince other people with this entrepreneurial project, it's really not just a temptation for me," he said. Lei thinks so.

Lei later found the Schlosser, Li Me, Zhe, oblast and other 4 people, composed of 5 people entrepreneurial team, officially began to operate entrepreneurial projects.

Schlosser is Lei's university classmate, before joining Lei's pioneering team, mainly do public relations work, in charge of the website promotion in the undertaking; Li Me and Zhe were former colleagues of Alibaba, the main programmer, and he brought a lot of supplier resources and industry information. These 4 are actually bigger than Lei, and the year of birth ranged from 1984 to 1986.

Recall the formation of the entrepreneurial team, Lei feel regret. "When I was teaming up, I noticed complementarity, but there were still great flaws, no ued, no front end, no editing, no finance, no procurement, no customer service, so we had to do anything." ”

Complex business model

According to its official introduction, the net is a C2B reverse group purchase website, in January 2012 officially on line, is a domestic involvement in the field of reverse E-commerce one of the earlier sites. Raise the net to promote the commodity bargaining power to the end consumer direction transfer as the main service idea. The essence of the shopping model of the hand-raising network is to assemble a large number of scattered buyers in a specified time, to become a large buying group, and to enhance the bargaining power with the merchant.

When it comes to the business model of Lei, it's a really innovative business model, but it's a bit complicated. After the online show a lot of feedback, the most important thing is the Web site function design complex, high learning costs, poor user experience, resulting in low user stickiness.

"We have tried to persuade users to accept the cost of new things, but I now think that any successful business model, must be able to flow smoothly, users must pay less than the cost of his return, such a model can be widely accepted." Lei says, "innovation, subtraction is more effective than adding." ”

At the beginning of the 2012, the net of hand-raising raised the number of users 20,000, but by May, the user was less than 30,000, as a result of the cut off the site itself launched the group buying business, May an entire month's income is only five thousand or six thousand. In the previous 1 to April, the average gross income of the hand net had averaged 20,000 yuan a month.

"The first month on the line the largest volume, water up to more than 100,000 yuan, so we began to be more optimistic." "Lei told the investor newspaper.

June 1, 2012, due to the broken capital chain, the network announced the termination of service. From the official line to the shutdown server, only 6 months.

Lack of clear financial planning

In the reflection of failure to start a business, lei that the company is in the dilemma of capital shortage, and that there is no clear financial planning in the final analysis.

"With regard to capital, can province must province, do not put the hope in the uncertain external investment." "Lei said.

In this entrepreneurial project, Lei invested about 150,000 yuan, the other partners only symbolically invested thousands of yuan per person, but in the equity allocation, they are nearly equally divided, Lei only 30% of the equity. In an interview with the investor's newspaper, Lei, the liberal arts student, did not really consider this.

And the future of the blind optimism and project on the line delay, also led to the network missed some financing opportunities. In fact, when starting a business, Lei had discussions with some investors, investors also expressed the intention to invest. However, due to the preparation of the six months, the Group purchase website industry environment has undergone a great change, so that the hands of the network test operation in December 2011, financing environment has been extremely deteriorated, simply cannot melt the money.

Analysys International analyst Shou sent to believe that the new group buying site has no success of the hope that the final purchase of the site will be only one or two companies left. "Prior to group purchase expectations too high, early excessive resource consumption, led to the group buying industry once deformed development, in order to survive, group purchase enterprises can only choose the direction of transformation." ”

In Shou sent to see, buy is just a way of selling, not a real industry, how to do more in-depth service around group buying, is the key point. The future group buying enterprise or more to the Life service class electric business enterprise transformation. (Text/He Fendan)

When Lei decided to start his own business in March 2011, he felt like he was in the spring. At that time, it was as if the whole sky of Kunming was clear all of a sudden. "Lei said.

Lei, a young entrepreneur, was born in 1987 and was only 24 years old when he started his business. He majored in radio and television journalism in college, and before setting up a C2B reverse group-buying website, he had been a photographer for two years in the Xinhua News Agency's Yunnan branch and decided to start a business because he lacked the psychological anticipation of his future life goals.

But unexpectedly, "spring" is too short, and his entrepreneurial activity lasted only a year and ended in failure. As the group buying site into the cold winter, raise the net like most small group buying website, on June 1, 2012, due to the capital chain broken hand Net announced the closure. Lei for this loss into his "running news" two years accumulated savings of a hundred thousand of Yuan.

Rush to build a team

June 2011, Lei officially from the Xinhua News agency Yunnan Branch, came to Beijing to start a business. Here from his hometown of Langfang City, Hebei can be a direct bus, the most important thing is that Beijing is a more suitable for internet start-ups.

Probably in late March 2011, Lei decided to start a business first. He summed up, divided into three steps, first set the project, and then find someone to change, then dry.

At that time, group buying website upsurge, very surging, the subway is full of "handle nets" and other group purchase website ads. Lei feel behind this, there must be other opportunities.

Entrepreneurship projects are inspired by an accidental opportunity. At that time coincided with Lei bought a mobile phone shell, he would have wanted to find in the group purchase site is not the style he wants. The result looked for several days, also did not find. Later, he inadvertently browsing Alibaba, saw the above he wanted the phone shell, wholesale 100 only need dozens of yuan, but on Taobao retail price to nearly 200 yuan.

Lei suggested that other websites organize group buying this mobile phone shell, but nothing. Then he tried in the Wei Feng Net post organization group buy, at the same time in their own Taobao shop to do a link, and then found that this group buy paste popularity is quite flourishing.

So lei suddenly thought, if there is a can support individuals directly to initiate group buying activities platform, it will bring value to people. This is the subsequent business model C2B reverse group buying.

After careful market research, Lei began to find partners. "If I can convince other people with this entrepreneurial project, it's really not just a temptation for me," he said. Lei thinks so.

Lei later found the Schlosser, Li Me, Zhe, oblast and other 4 people, composed of 5 people entrepreneurial team, officially began to operate entrepreneurial projects.

Schlosser is Lei's university classmate, before joining Lei's pioneering team, mainly do public relations work, in charge of the website promotion in the undertaking; Li Me and Zhe were former colleagues of Alibaba, the main programmer, and he brought a lot of supplier resources and industry information. These 4 are actually bigger than Lei, and the year of birth ranged from 1984 to 1986.

Recall the formation of the entrepreneurial team, Lei feel regret. "When I was teaming up, I noticed complementarity, but there were still great flaws, no ued, no front end, no editing, no finance, no procurement, no customer service, so we had to do anything." ”

Complex business model

According to its official introduction, the net is a C2B reverse group purchase website, in January 2012 officially on line, is a domestic involvement in the field of reverse E-commerce one of the earlier sites. Raise the net to promote the commodity bargaining power to the end consumer direction transfer as the main service idea. The essence of the shopping model of the hand-raising network is to assemble a large number of scattered buyers in a specified time, to become a large buying group, and to enhance the bargaining power with the merchant.

When it comes to the business model of Lei, it's a really innovative business model, but it's a bit complicated. After the online show a lot of feedback, the most important thing is the Web site function design complex, high learning costs, poor user experience, resulting in low user stickiness.

"We have tried to persuade users to accept the cost of new things, but I now think that any successful business model, must be able to flow smoothly, users must pay less than the cost of his return, such a model can be widely accepted." Lei says, "innovation, subtraction is more effective than adding." ”