Insiders: E-commerce to the countryside, not only brush the wall

Introduction: To enter the rural market is not hit by money, to find the most suitable way to cut.

iDoNews industry insiders said the first 372 July 11 (WeChat iLoveDonews)

Since Taobao, Jingdong and other countryside brush wall, the electricity supplier to the countryside topic suddenly fire up. Indeed, e-commerce has been developing in China for more than a decade, and the piece of cake in rural areas has never been tapped. Some experts and reporters saw this incident analysis, quite emotion. As an annual return of the summer and winter vacation to the rural baby, I think electricity before going to the countryside need to solve the following problems.

Logistic problem really solved?

Although many courier companies opened outlets at the township level, Alibaba and Post in-depth cooperation, Jingdong self-built logistics in the end and so on, but the logistics problem in rural areas not so simple.

The distribution of rural population is fragmented and the population density is much smaller than that of cities. A few kilometers between the village and the village are very common in rural areas in central and western China. As far as the current situation is concerned, both the three links and the postal service only open outlets in villages and towns with large population. However, it is common for many peasants to lead a delivery of 67 kilometers. However, from the current rural purchasing power, if at every administrative village level to build express outlets, courier brother can only drink northwest wind. If the delivery is also implemented in rural areas, then the courier company's operating costs will also increase significantly.

Although the slogan of building a new countryside has been handed down in the rural areas in the central part of the country, that is, the population is concentrated in towns and townships, the state has not promulgated the relevant policies. Even if population concentration is completed in three to five years? If the electricity supplier can not think of effective measures to solve the logistics problem, then the electricity supplier to the countryside is a daydreamer.

Rural population status is conducive to online shopping?

Many people take migrant workers back home when the tide of electricity demand for electricity to prove that electricity providers in the countryside promising. Many young people working out of migrant workers in the city to develop a habit of online shopping, also want to go home at home can also conduct online shopping, but also have less than the logistics coverage and complain. E-commerce really needs to be extended to rural areas.

One thing that can not be ignored is that these migrant workers work in the cities for more than 10 months each year, with only a month or two at home. If you call home return peak as the electricity supplier season, then the off-season time much longer than the peak season. In addition to returning home, most of the population remaining in the rural areas is elderly and left-behind children. In recent years, the state has gradually solved the problem of school attendance of foreign children. The long-term presence of rural residents shows a tendency that most of the elderly with holes are elderly. So in the off-season to do electricity providers, who teach the elderly to use the computer?

Although some of the left-behind children and young people working from home have one after another network, online shopping among them is quite popular, but as little as 56 km more than dozens of kilometers to take the delivery of the courier, for young people is nothing , But for children left behind at home?

Help farmers to sell things, quality who can guarantee?

Recently, the problem of unsalable produce of agricultural products has often been aroused the concern of the whole society. Many people hope that they will be solved through the platform of e-commerce operators. However, these agricultural products are suitable for making electricity suppliers?

Most of the agricultural products flow from the acquirer to the vegetable market, and there are not many real power suppliers that can enter the e-commerce platform. First, for most people, they are more inclined to go to the vegetable market or the supermarket to buy food because online shopping can not guarantee the freshness of the vegetables. Second, we often buy agricultural products online to buy some organic food, in order to buy the rest assured to eat food. But for most farmers, they are not willing to plant organic products for reasons that are probably related to technology and cost. Since the date of planting, many agricultural products grow up and mature with the accompany of chemical fertilizers and pesticides. I am afraid that such agricultural products will not be favored by netizens.

For some native products and handicrafts may be suitable for electricity supplier, the local government often start from this aspect. However, compared to 737 million of the rural population, there are only a few who can make profits through e-commerce. I wrote an article in the iDoNews columns "tangled and excited grassroots electricity supplier," specifically talked about this issue.

How to solve the dispute?

Before the electricity supplier, the sale of agricultural products already had a mature channel, from peasants to buyers and then to hawkers, many of whom made a living. Farmers do electricity directly, buyers and hawkers how to make a living, I am afraid this is the local government do not want to see.

Many counties have opened their own e-commerce platform, one to help farmers sell their products, and second, local officials are doing their own achievements. Taobao Jingdong and other e-commerce platform from the user to the channel than the local government's own e-commerce website to be much more mature, but also more advantages. Taobao Jingdong large-scale involvement, the local government will be happy?

In addition to the logistics problem, helping peasants sell their products is not an easy task. Most peasants have low levels of knowledge and are often unable to do business with them. This gives rise to another opportunity to acquire peasants Agricultural products and then put online to sell, so electricity buyers under the situation. However, once the quality of agricultural products, these buyers are willing to assume the corresponding responsibility? I am afraid that the interests of the dispute to the e-commerce platform to deal with.

With the economic development, the rural areas become more and more important to the e-commerce platform. However, entering the rural market does not depend on how much it costs to break it out. Logistics is to be done. It is of the utmost importance to find suitable ways for gradual development of rural areas. Go to the countryside to brush the wall to solve some of the publicity issues, but trickle of money into, I am afraid will be caught in this quagmire. I can only say: E-commerce to the countryside is something that is easy to understand.

(Author Alter, starting to iDoNews column, please indicate the source and source.)