Instagram and Vine Video marketing success techniques and measurement tools

Absrtact: The length of time is an important consideration for interacting with consumers, however, Vine and Instagram as tools for video marketing have strictly limited the time to record video (6 seconds and 15 seconds, respectively) for the time that people stay on a single message. However,

The length of time is an important factor in interacting with consumers, however, Vine and Instagram, as tools for video marketing, have strictly limited the time to record video (6 seconds and 15 seconds, respectively) for the time that people stay on a single message. However, this "short" video is able to make more people touch, so that people spend more time on video content than the general content of the 10 times. With the arrival of the 4G ERA in China, video marketing may become a competitive opportunity for brand manufacturers to take advantage of. Good video marketing must figure out how to make eye-catching video and how to measure the success of an event.

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Skills and strategies for interactive participation

Application tools: Pitch ' d

It is counterproductive for many manufacturers to try to add as much content as possible in a limited amount of time. Instead, we have a limited amount of time to produce a moderate video, embrace this video software game rules!

For example, the Trileca Film Festival created a #6secfilim (6-second film) label, where competitors can submit their videos directly via Vine, and each video must have a complete storyline. This has stimulated the creativity of film enthusiasts and, eventually, thousands of submissions. This may sound difficult to achieve, but pitch ' d tools can easily create and manage such a game. The game mentioned above is very successful, and here is one of the 2013 award-winning videos.

Instagram's video, which is longer than the social video competitor Vine (recording time up to 15 seconds), is ideal for multiple scenes sharing clips. A slightly longer run time adapts to a more peaceful speed and reduces the chance of audience aversion.

Whether it's a foreground or a background, you should keep shooting consistently, adding continuity or other changes throughout the scene. Sportswear brand Adidas is characterized by its Instagram with multiple protagonists (and many women) who display carefree, static products in an objective context. Video below.

Rival Lululemon is on the contrary, and a woman below is doing yoga in various places. Either way, you should highlight a visual theme and video information.

In addition to the different time limits of video software, be sure to try the specifics of each platform. For example, Vine can use clips every 6 seconds as an infinite loop.

Vine and Instagram video, similar to traditional TV advertising, is the platform of marketing itself in the internet age. While these technologies benefit from the specificity of each platform, a single clip or dramatic scene works well in social video. In other words: A brand can use advertising as content. But relevant, interesting content is more important.

Keep in mind that viewers take the initiative to watch the ads, rather than passively endure the interruption of the program. Whether or not the brand pays for advertising on these platforms, high quality content is the only way to ensure the rate of viewing. Social video must be clear, innovative and attractive, and brands can use this opportunity to share and promote themselves.

Metrics and analysis of the success of video

Application tools: hashtracking, stencils measured

In any social network that mentions sharing and goals, metrics and analysis are always close. How to measure the success of social video is the main point of disagreement between Vine and Instagram. Vine was bought by Twitter before its apps were made public, including "Revine" features that viewers could easily share.

If you're comfortable with analyzing accounts on Twitter, the combination of Vine and Twitter will allow you to analyze vine performance. For example, use a free service like hashtracking to measure the success of vine labels or contests on Twitter. You can view responses, shares, and favorites to track the participation of your video content.

Instagram is a bit different, with reprogrammed applications that are not widely used, and hyperlinks and clicks do not exist. So the participation of the Instagram platform is simplified to four categories: comments, Favorites, tags and @ name tags.

A Instagram video is unlikely to link to a particular corner of your site because no one will take the time to enter a complex URL in the Explorer bar. But you can interact directly with consumers on the platform, and your goals should revolve around the above four categories. At the same time, the quality of the video is important compared to the photos on the platform.

In Vine and Instagram, brands tend to refer to themselves as labels rather than to their data in the form of @, a fashion brand that pioneered this technique. No longer in a single platform for brand dialogue, the introduction of advertising, labeling and other forms of the brand to open up the user discussion.

Now, with the latest Burberry Fashion Week video released, any customer can boast about their recent purchases. This is the gold standard for Vine and Instagram to participate in interaction. A popular video clearly promotes brand image. However, the brand trend basically includes tag collection and self creating advertising, labeling and competition to fully develop the social value of vine and Instagram. While benefiting from this reality, social media analytics platforms can also find specific brands or industries by tracking meaningful tags.

Whether you use Vine, Instagram video, or both, you can identify the most interacting with your clients by comparing the marketing effects of your social content with other brands. If used at the same time, you can try tools like stencils measured to track the success of comparing Vine and Instagram.

Focus on the ideas and information that are actively interacting with customers and how you publish your brand. Then, be sure to remember the lessons you learned in your social accounts, because it's about whether you can turn social media success into long-term brand loyalty.

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Brand Small file:

The 6-second Vinetwitter launch of a smartphone platform streaming media service Vine, through Vine, allows users to take a 6-second video clip and seamlessly embed Twitter messages. The difference is that, unlike most video-sharing apps, Vine supports intermittent video shots-that is, Vine can automatically splice several consecutive footage clips. As of August 2013, the number of users of this application has exceeded 40 million. 15 seconds of Instagram short video

Facebook's photo-sharing app launched its video feature in June 2013, adding video recordings and sharing videos for up to 15 seconds. Mitchell Rechgut, Jungroup chief executive of video advertising, said: "Instagram says the 15-second duration is to give users time to tell the story, and I'll pay for the video." However, this will also allow the service to enter the flooded rolling video advertising market, and future video ads will be shared with users into the Instagram and Facebook timelines. ”

China's 8-second Tencent's application of micro-vision

Tencent as an independent app, micro-vision positioning is based on the open chain of 8 seconds short video sharing community, users through the QQ number, Tencent Weibo and Tencent email account login, you can shoot the short video synchronization to share to micro-trust friends, friends Circle, Tencent Weibo. The application was launched in September 2013.

Compiled from: Social video success to PS on Vine and instagram:your 6-to-15 seconds of fame