Instagram said it is in no hurry to speed up commercialization for profitability

On July 16, Kevin Systrom, the Instagram CEO, told Fortune at a tech brainstorming event in Aspen, Colorado, that Instagram's rapidly growing technology The company, Instagram is not going to exploit huge user groups to make money until everything is ready.

Currently, Instagram's business segments have different developments and their core competency photo sharing business is really eye-catching to other social media, but the new online instant messaging service is also heavily criticized. This may be one of the reasons Instagram is not in a hurry to profitability.

Hyström said he did not regret selling Instagram for about $ 1 billion two years ago. In the face of "$ 1 billion in cash" and "waiting for an opportunity to remain independent," Hyström Choose the former resolutely.

In an interview with FORTUNE in a tech brainstorm, Hirstrom insisted that Instagram, with more than 200 million users, is still "just a kid," and Instagram's current subscriber growth is mostly concentrated in overseas markets , And the growth rate is "very fast."

Despite not being optimistic, Hystrom was quite excited and confident when it came to Instagram's instant messaging service. Because according to the data that Instagram provided before, in the past month time, there are more than 45 million users to use Instagram's instant messaging service.

In response, Hystrom has repeatedly emphasized that Instagram's instant messaging service will surely succeed: "In just a short time, the number of subscribers to this business has doubled from its original base."

For Instagram's video sharing products, although the outside world is also not optimistic, but Hestrom is very indifferent to this performance: "I think Instagram's video sharing products have done enough good."

"It's impossible to grow into a big platform like YouTube, but I think I'm confident it will have a place in the mobile space for personal consumption," Hystrom added.

Last year, Facebook's revenue soared 55% year on year, reaching 7.9 billion US dollars, but Instagram did not contribute to this. This year, Instagram started to show up slowly. Not long ago, Instagram had signed a $ 40 million advertising contract with advertising company Omnicom.

From a personal standpoint, Hystrom holds a "pro-attitude" for every single order until Instagram is full-fledged.

Asked if Instagram would consider adding some business features and tools to its functionality, such as the ability to embed something on the page and add click-to-buy functionality, Hyström said "Instagram certainly thinks so." But now, he is more focused on "pull brands to Instagram", because there are many major brands have not yet registered on Instagram.

Instagram is currently close in size to rival Twitter, which went public last fall with a market cap of nearly $ 22 billion. So, at the meeting, Hystrom was asked to regret having sold Instagram to Facebook.

Hystrom said: "I have seriously considered this issue many times." "If your goal is to maximize your value, and you can anticipate the future, then make a happy decision," Hirström's response seemed confident.

Heathtrom said that Facebook has played a crucial role in the development and growth of Instagram. It not only gives us a better sign of recruitment, but also greatly contributes to our business expansion.

"Our number of users has doubled in the short term, something that other social media can not do, and that's largely due to Facebook," explains Hirström.

In addition, wealth is not our only pursuit. Heathtrom said: "I enjoy every day's work and I never think about the question of" what if, the result will not be more .... "Instead of making more money now, More loyal users. " (Larry)