Instapaper of the electric business: Buy wantworthy 1 million dollar seed investment later

It is not easy to understand the user's real willingness to spend. A few days ago, Facebook thought the like button was not enough to show consumers ' willingness to buy, and began testing the want button. One start-up has launched its own service ahead of Facebook. Wantworthy This browser plugin, like Instapaper, helps users keep records of the items they want so they can buy them later. Wantworthy yesterday announced a 1 million-dollar seed investment from RRE Ventures, Google Ventures, Quotidian Ventures and some angel investors.

Founder Lauren McDevitt himself is online shopping enthusiasts, often on the internet to browse the likes of goods but not necessarily immediately buy, can be a collection of goods is a nuisance: can not be different sites of goods unified into the shopping cart, a collection of labels page is really very frustrating. She realized that she needed a simple tool to help her collect the goods. Wantworthy is just such a tool, the whole experience is very simple and natural. Drag the Wantworthy button into the browser toolbar to complete the installation, when you see the right product, click on the Want button, Wantworthy will help you to save the merchandise information for you to slowly consider buying and asking friends advice. At present, wantworthy to the foreign Electric business website support is good, in addition to product pictures can also crawl to the price and other information to save. The support of domestic electric business website is still weak, need user to enter price and so on manual information.

Many users will Pinterest as the right to use the merchandise collector, from this aspect, Wantworthy also want to Pinterest competition. But as soon as you open the Wantworthy interface, you will find that it is very different from Pinterest. Co-founder Josh Wais also points to the two differences between Wantworthy and Pinterest:

The first is that most users on Pinterest will not save content from other sites (only Repin existing pictures), but only use Pinterest to "discover" new things. For example, a user would pin a luxury brand bag she would like to have on Pinterest, but would not announce that she was considering buying a double slipper. In Wantworthy, the user shows the true willingness to buy.

Second, Wantworthy's wish list is private by default, while the Pinterest panel is open and the user behavior is different. The team studied the initial user habits and found that they only shared links with five to 10 friends, and Wantworthy enhanced the user experience. Subsequent wantworthy will gradually improve the sharing function, but not rigidly malcontent the current popular social model, that is, not to make repinning or forwarding links, but to invite friends to give feedback concepts. In addition to commenting, Wantworthy also adds three buttons that show a friend's attitude: Must Buy (moment-in), likes (like it), doesn't matter (Meh).

In addition to sharing features, the next wantworthy will have two killer, one is price reminders, and second, inventory reminders. When the goods to be purchased have a price reduction or to be out of stock, Wantworthy will promptly remind users to buy. In addition, Wantworthy also cooperates with the merchant, gives the potential purchase user coupon. Discounts on Wantworthy, promotions and other preferential information will be much more accurate than those on other electronic sites, as it directly points to those who have the intention to buy. These irritating moves are aimed at pushing consumers from "willingness to buy" to "genuine buying".

Wantworthy should not worry about the business model, which itself collects the consumer's real willingness to buy, through wantworthy not only to know which product the consumer wants most of them, but also to know what the hottest items are in the net. This can be targeted to wantworthy users to provide coupons or concessions.

According to the founder and CEO, Wantworthy's initial users were active, saving 12 items a week on average. Ranked higher in the category of goods are clothing, accessories, home supplies, beauty products. I can see wantworthy the main user or female.

Online shopping behavior in the early end of the on-line part of the "Commodity discovery" and "pay" link, people are generally very concerned about the "commodity discovery" this link, all kinds of shopping guide sites want to occupy the social power portal. But in the middle of commodity discovery and payment, it is the consumer's tangle buying and not buying process. This is a seemingly vacuum but there is a lot of commercial value of the link, consumers will have price behavior, will ask friends, may also deliberately cool their spending will. Although there are a variety of parity, sharing tools, but there is no good storage tools to give consumers the space to consider. And Wantworthy is the service that can give consumer space.

But Lenovo to later read the popularity of the function of many procrastination users backlog a lot of unread articles, that this later buy will also have similar results, will become a shopping desire cooler?

Source: 36Kr