Instrumental towards community

Absrtact: 2012 will be the watershed of China Mobile (micro-blog) internet development Tong (Weibo) although born in Shanghai, but Dong is a standard northern youth, tall figure, speech with a little horizontal, cordial and easy-going, hearty laughter. From China's first mutual

2012 will be the watershed of China Mobile (Weibo) Internet development--Tong (Weibo)

Although born in Shanghai, but Dong is a standard northern youth, tall figure, speech with a little horizontal, cordial easy-going, hearty laughter.

From China's first internet television VOD platform Kyushu Dream Network, to China's largest electronic magazine platform zcom. com, and then to the world's leading network download software Internet Express, is his past record. From Internet practitioners to investors, he sees the next opportunity to move the Internet and call the current period "the chaos of the Dawn", and believes that 2012 will be the watershed for China Mobile's Internet development and accelerate investment in this area.

Instrumental towards community

Tools, websites, games, electric dealers, the development of the Internet is basically mapped to the mobile Internet, but, in the mobile internet era, because the terminal device anywhere with the user together, the subversion will be faster. The internet has been a major subversion for two or three years, and the mobile Internet may have appeared in six months.

Time, as investors Dong bright hope to cut into the industry as soon as possible, but also willing to take a greater risk, with particularly early entrepreneurial companies bear the risk, common growth, and even do not rule out a few people team seed incubation. "In the angel period, even if only products, no user group, but the team is good, we are willing to grow together with them." ”

From the Internet into the mobile internet, Dong the first concern is to cut the overall size of the market is large enough? At this stage, he is optimistic about the breakthrough point is tool-oriented products. This type of product itself is the public application, with a huge user base, more importantly, tool-type products can be combined with the phone's L BS, photo, Gyro and other characteristics, so that users at any time to carry, at any time to use, to share. For example, the public comments and other life information services, combined with L B s as a platform for a powerful, such as picture sharing, mobile phone photos can be shared after the microblogging, can form a picture sharing community. They change the relationship between man and machine, and the changes brought about by this combination will be enormous.

And in the future, this kind of mainstream application must be to the community development. One Direction, for example, is to keep photos in the clouds and share them in the cloud. As users keep more and more things, products and users are more and more viscous, it is not a pure tool so simple.

"Take a picture of the main cut this line, user groups will be on your platform interaction, product stickiness is strong, the user size also increased, business model will naturally mature." ”

User's account, you can use the third party social relations products, such as QQ account, Sina Weibo, developed into a relatively vertical community. The community may not be entirely human relations, but the form of vertical information flow, the community relies on tourism, food and other interests through different hobbies, can make the user groups to form a large circle, or a different small circle, the world leveling.

"From a product-form point of view, whether you can switch from a tool to a cloud to a community is certainly a test, but different stages take different risks." "Tong said.

Arcade games Networking

Tong that 2012 will be the watershed for China Mobile's Internet development. The verdict comes from his positioning of China Mobile's internet users. In his view, China's mainstream user groups will be mainly in the two or three-line cities.

2011, the smartphone market is also more concentrated in the first-tier city of high-end users. But in 2012, as smartphones became cheaper, six hundred or seven hundred yuan could buy a ZTE Huawei smartphone, and the market would gradually radiate to the general population of two or three-line cities, triggering radical changes in the market.

Mobile internet is emerging from abroad, but the demand point of Chinese users is not the same as that of overseas users, and it is not easy to replicate overseas models. In foreign countries, A ppstore distribution channels mature, as long as the product user experience to do well, in the global market is no problem. But the mainstream user groups in China's two or three-tier cities are clearly different from their users ' needs and those of white-collar users in the overseas market and the first-tier cities.

One obvious difference is that foreign users prefer things that are simple and straightforward, but Chinese users prefer a lot of things to more choices. Also in terms of the development of the Internet, more and more users will choose to use "hao123" as the home page, rather than to enter a simple URL, in order to meet the Chinese user's "lazy type of demand", the localization of Baidu's approach is when the user input keyword, you can select the search content in the Drop-down menu. Back to the mobile Internet, the Chinese people like the app products, or by the Chinese to do their own.

For example, fishing for people is a typical success story. The fishing talent is a deep sea fishing game originating from the arcade, which attracts countless players with interesting and simple play, and is especially popular in that area because it is close to the working habits of the coastal fishermen in Fujian. So there are entrepreneurial teams to the game function to the mobile phone, add some of the characteristics of the mobile phone game elements, although it looks very cottage, but has a lot of users.

In the Dong, arcade game network, supplemented by a certain difference, this is micro-innovation, combined with China's mainstream user experience to do a better product, so that Chinese users more fun, is the success of the gene.

However, China's mobile internet is still facing some bottlenecks that cannot be crossed, for example, the carrier's tariffs. Today, China's 3g users are not so much, mobile internet access to mobile users as the mainstream, because of the high traffic costs, many two or three-line city users have access to smartphones, online sharing is limited. In this case, in the two or three-line city, a mainstream application even a single application, not networking applications may also have good opportunities for development.

Favored 85 "mobile natives"

As a senior Internet person, Dong has had many innovations in the past, but in the ever-changing mobile internet era, Dong has admitted to being an "old man" and wants to move the internet to a smaller group.

"The Gobi team hopes that entrepreneurs are best within 30 years of age, from my point of view, preferably 85." "In his view, he would also use mobile phone to surf the internet, but only to use the time of fragmentation of mobile phones, not" the first cell phone ", while the younger group will still be in front of the computer with mobile phone Internet, and even use mobile phones to play games, chat. By these groups to do mobile Internet, they are designed in the user experience to be closer to the feelings of the mainstream user community.

However, this does not mean that Dong to support college graduates is entrepreneurship. He believes that after a few years of work, at 26, 27, 28 years old golden age, because of passion and experience, is the most suitable to enter the mobile internet business.

Tong that the entrepreneurial team needs to have a strong C T O. Mobile Internet development is very fast, from the creation of the initial 10,000 users to tens users, half a year is enough. This explosion of user size, the server requirements are very high, and each phase of the architecture is different. This means that the C T o must take into account the development of the future from the outset, make the architecture configuration well and minimize the chance of problems occurring in the middle.

Experience in the Internet for many years, Dong has seen the worst thing, is a day server load too big problems, entrepreneurial team experience technology, it will take a day and a half days to solve. And this is very deadly to the Internet, "an internet company can not use half a day, your users lost two-thirds." ”

But the importance of technology, does not mean that Dong bright optimistic pure technical team. Because the technical team is more inclined to result-oriented, such as the product needs what function, do everything possible through various ways to achieve this function, often ignoring the user's interactive experience.

"If a start-up team can have this gene: C E o products, c T o technology, C mo Market, C o O operation, then this match is the golden partner." Dong smiled and said. However, it is difficult to find the perfect team for enterprises in the initial stage of entrepreneurship.

"As an investor, I'm going to be a" C-eo "listener. Maybe there's a problem I really can't help, but I'll listen to the founders. I am on the road with the entrepreneur, we are the equivalent of the relationship. "Tong said.

Investor Facebook

He, an old literary youth, one of the earliest subculture website "The Surface Sickness child" the founder, to the poetry, the rock music, the novel and so on Subculture, gathered Anne Baby and so on a batch of domestic first "net" the cultural person, when only then 1998 years.

He, N G o Public Welfare, is the founder of Needahand.org (joint action) charity organization, support Western children's education, has been persisting for more than 10 years. (Source: Southern Metropolis Daily Network)

He is an Internet veteran, has more than 10 years of experience, through audio-visual entertainment, media, software and other fields.

With reason and conviction, he persevered in each of these areas. Today, he is the managing director of Gobi Investment.

What's the difference between being asked to do the internet and investing? He thought it was a level rise. "It used to be single-threaded, and now it's multi-threaded, and it's going to go deep into every specific problem and know how to solve it." ”

In the past year, his microblog keywords are: On the road, coffee, entrepreneurship. He is active in the city's large and small internet cafes in the "watch", most of the day with 8 of entrepreneurs meet.