As designers, we always want our users to get a better experience and try to make them like our websites, apps and startup screens. Prototype design should be carefully identified, really want to design, the user can accept it? Users will follow our intentions to operate? We need constant assumptions and validations to constantly optimize and refine our designs, so we need to think about some aspects:
1, analysis of product demand
When implementing a new product design, first communicate with the product manager to clearly understand the needs of the positioning. In the work encountered such a problem, the product manager will be sent to the designer needs, and then designers in accordance with the requirements of the document, direct functional design, product managers review the prototype and found their own planning products completely different in these two Between designers and product managers lack of communication and negotiation, product needs understanding of different; so designers in the design before the need analysis:
2, product user experience designed to target specific user groups
The existence of a product, there must be a certain market, there will be a group of users need to use it. For the user's behavioral characteristics are different, as the designer needs to study the product's target group from point to point, to find the user's common characteristics of the main product features displayed in the form of a web page.
Analysis of your user groups such as: analysis of some users age, education, knowledge level, rational and emotional composition, gender, family background, personal growth environment, depth of access to the industry, the use of the client brand, operating system, browser As well as information about your version, operating habits, spending power, personal likes and dislikes, regions, visit times, stay times, stay pages, language of operations, etc. Designed for different needs, thoroughly understand your users designing prototypes for them:
3, understand your product - planning page layout
1. A page of the overall amount of information should not be too much, provided to the user identification of the best block does not exceed this number 5-9
Too many ranges. (The 7 ± 2 principle that "because of the limited ability of the human brain to process information, it divides complex information into chunks and small units, according to George A. Miller's study, human short-term memory is generally only once Can remember 5-9 things. ")
2. The page needs to complete the main function, on the main page position. Other necessary features on the second place.
3. Do not let those necessary but not essential functions, because of their own interests, forcibly seize the main position, so that people are most familiar with the most commonly used features.
Site layout of the page, display a direct impact on the user's ease of use of the site. Reasonable layout will allow users to quickly find the core content and services when browsing the site. If the layout is not reasonable, users need to think about how to get page information and filter out the main services from the page content. During this process, users usually scan and capture information that is useful to the user. They do not spend too much time on the page, choose to leave the page, and may not even visit the website later. Therefore, the focus of the page layout is to reflect the core content of website operations and services, the core services will be displayed in a key position for users to browse in the shortest possible time. After the user captures this new information, it then makes a decision as to whether to make a deep browsing of the website.
4, a good product experience composed of many details
Bad experience will make the user a little lost; good product experience, will retain the user to create value; in the design we have to be more users will consider, ask yourself whether it is possible to do better.
4.1 guide the user's line of sight - the use of ancient vine Fort chart
Once a user enters a page, whether they intend to enter or inadvertently enter the page, people tend to look from the upper left corner to the lower right corner as they look at the page or layout as if the layout of the page had some kind of natural attraction. Because people usually read left to right and read from top to bottom, the passage of time naturally moves along this path, so we guide the content module to follow this line of sight at design time; Reading trajectory rules, such as:
As shown in the upper right and lower left corner of the visual blind spot. Therefore, the use of diagonal balance is usually a good design factors to consider, because the designer has followed the habits of the user's eye movements.
4.2 use the color to attract the user's attention
Color attracts people's attention to specific elements, especially when the color of one element is in contrast with the other. Relatively consistent, human beings are more sensitive to the differences between objects. So adding a few colors to the page can be very effective in guiding the viewer's attention to what we want them to see. Such as:
4.3 friendly interactive text
The use of words is indispensable in the website, friendly text can induce users, bring website conversion rate.
Humane
Design products give the product a variety of personality traits, so the design is also human. Text and design elements are friendly, smart and intelligent, not boring, old fashioned or arrogant. The text of the product speaks directly to the user and provides practical and informal assistance just as any one responds to the neighbors' questions. When users are frustrated with finding important information in the website, the website needs to give positive feedback and give help and guidance. The user experience team looks for the best balance between the available time for each product. Then, iteration, innovation and improvement cycle.
trustworthy
Good design can win the user's trust. Starting with basic design, for example, the interface is efficient and professional, the action is easy to undo, the ad is clearly identified, the terminology is consistent, and the user is surprised rather than surprised. Products warn users when it is dangerous, such as insecure links
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