Interactive marketing Year 10 Big data, 10 big phenomenon announced

January 9, 2013, Adworld2013 Interactive Marketing world, Dcci Internet Data Center with the industry all parties, announced the interactive marketing year ten data, ten phenomena.

The top ten data are:

Data 1: Network advertising marketing market scale of over 70 billion, electric business marketing into the main growth;

Data 2: Baidu annual revenue of more than 20 billion, after the CCTV, into the first communication marketing platform;

Data 3: Ali Bao Department 2012 single quarter revenue exceed Baidu, 2013 overall will surpass Baidu;

Data 4: Mobile advertising doubled, mobile phone users over 1 billion, intelligent machine Sales Super non-intelligent machine;

Data 5: Micro-credit close to 300 million, mobile long super Micro Bo, social marketing emerging new home;

Data 6: Network video coverage over 90% Internet users, advertising year 90%, cross-screen marketing tide;

Data 7: When the video grew into the Internet 1th, the monthly coverage of 90% users, excellent soil revenue close to the portal;

Data 8:70% Enterprises involved in social marketing, 70% corporate PR crisis from micro-blog;

Data 9: The net buys the year to spend up to 1.2741 trillion yuan, double a Ultra American one day net buys the highest record;

Data 10: Netizen scale 560 million, popularization rate exceed 40%, move become the main force of netizen growth.

The top ten phenomena are:

Phenomenon 1. Heat in the cold: two times the bottom of the economy, interactive marketing reverse the city red;

Phenomenon 2. Breeze blows: Social marketing left-hand play micro-bo right test micro-letter;

Phenomenon 3. Accelerate the movement: the share is not large and dynamic, innovation case repeatedly look;

Phenomenon 4. Data run-off: RTB-DSP-ADX-DMP data Marketing Network;

Phenomenon 5. Structure reorganization: Tencent reorganization-excellent soil merger-Sohu split-Sina differential;

Phenomenon 6. Open more win: Media-agent-brand-third party vertical alliance to do incremental;

Phenomenon 7. Cross-screen integration: Television agents into the network, network media marketing Butt TV;

Phenomenon 8. Product efficiency in combination: Multi-contact Multidimensional KPI, brand and effect began to pay equal attention;

Phenomenon 9. Competition for electricity dealers: the power of the parties to scramble to grab the food market the largest increase;

Phenomenon 10. The resurgence of technology: innovation-the core strength of competition, marketing and complementary technical courses.

Another important message here is that the DA Data Federation was also launched at the Adworld opening ceremony. At home and abroad, DSP, RTB, SSP, DMP, Exchange and other related enterprises, as well as 4 a agent, network media representatives and more than 20 people attended the initiation ceremony.

2013, the rapid development of data marketing, the people to catch up with the accelerated development of various types of marketing data system, through the RTB in the sales of the proportion of the rapid increase in marketing, DSP, DMP, RTB, Ad Exchange, SSP become mainstream future consensus 2013 will be a crucial time for data marketing promotion, and the development of marketing data network is an important year.

"Data Federation" as a background to prepare for the establishment, it is the industry's collaboration platform, Cooperation network. Jointly initiated by the industry, broad participation, voluntary accession. Through-party actively participate in promoting data opening, data exchange, data value sharing.

Dcci data released during Adworld show: that day finally came, the Internet in 2013, to the size, share and other key indicators, finally become the mainstream media, network advertising marketing Market 2013 is expected to reach the scale of 103.3 billion yuan, 3721.html "> 2014 surpassed television to become the first screen, the first terminal, the first media, the first marketing channel. Dcci data show that Baidu 2012 revenue of more than 20 billion yuan, has been leveling CCTV, and 2013 Baidu will surpass CCTV.

As a result, the advertising marketing market size, contact length, trust credibility, terminal holdings, such as four key indicators, the Internet will be in the 2013 before and after the television, the daily coverage of the number of population indicators also surpassed the imminent.