International power trader giant ebay waved farewell to "online auction platform" image

after a series of transformations, international power giant EBay waved goodbye to the image of an online auction platform. Yesterday, the ebay mall "catwalk" launched the fashion shopping website "Ebaystyle Show" to try to open a skylight for overseas shopping in China.

"Clothing is the most widely purchased category of Chinese consumer online transactions and the fastest growing category, but many fashion products and brands are hard to buy at home." Ebay has not been localized to Chinese consumers, and by working with the catwalk network, it can make up for the shortfall. "said Chen Yufeng, vice president of ebay.

It is understood that the ebay and catwalk mode of cooperation, provided by the ebay business and sourcing channels, catwalk is responsible for sales, logistics, payment and after-sales service.

Walk Show Net CEO Guiven said, the consumer orders, its purchase of overseas goods will be sent to the show in the United States warehouse, by the quality inspector to carry out the test back to China. Because of Cross-border transportation, customs clearance and other links, commodity prices will be higher than the price on ebay.

"Overseas fashion goods are sold in China at very high prices, we will lower prices." At present, the user orders after about 12 days to receive merchandise, we will continue to shorten this time. "Guiven said.

Electric Business observer Shangxiang analysis points out, ebay this via walk the network, do not rule out the possibility of the whole again into China.

According to a new report by HSBC, the current buyers of about One-fourth of the world's luxury goods are Chinese citizens, a trend that has been the result of growing Chinese high-income earners.

In the 2007, Chinese consumers bought only 5% of the world's luxury goods. At present, the number of luxury goods bought by Chinese people has increased 5 times times in 5 years.

The report also points out that while the Chinese have an important share in luxury spending, only 10% per cent of the deals were made in mainland China, and other consumption is often carried out in countries and regions such as Australia and Hong Kong, China.

Ruzenwang, a veteran of the electric business industry, told the Daily Economic news reporter that China's current tariffs on luxury goods and fashion products for the 30%~50%, in order to evade tariffs, some consumers choose to purchase by overseas merchants Mail, or directly to ebay, Amazon and other foreign shopping sites to buy goods, the lack of a safe, Efficient overseas commodity shopping platform.

In fact, with the development of the electric business industry in recent years, the domestic high-end network consumer market has become increasingly mature, for example, China Merchants Bank (600036, shares bar) credit card mall customer unit price has reached 2000 yuan, and in the day Cat Mall, some fashion brands of the daily sales to achieve broken billion. It can be said that these are positive signals that consumer demand for high-quality products is expanding rapidly. "Ruzenwang said.

He also pointed out that the ebay and the show network cooperation, can be said that the two sides in the high-end customer shopping market in a positive attempt, but the future success depends on whether this mode of cooperation can really bring product price advantages.

"This business model means that they have to pay expensive tariffs, but also need to follow the rules of import and export trade declaration process, how to do in the future, can be successful, or an unknown." "he said.