Internet business model ≠ success!

The revolution brought by Internet to human society is a revolution of information, including two parts of information and information carrier. From the characteristics of Internet Information carrier, the internet affects more people's consciousness, and this carrier is almost invisible carrier. The Internet carrier is implemented by software, which is easier to realize and change than any physical body or system in history. Thus, the word model is emphasized in any topic of Internet entrepreneurship. For example, in the domestic internet industry a thought of tourism, will mention Ctrip mode, a mention of business E-commerce, will be mentioned Taobao model. However, when we delve into the failures of many internet companies, do we blindly boil down to "pattern errors"? When an Internet business encounters obstacles, does it immediately declare a pattern error, choose Change or give up?

Should we reflect on whether the role and value of the model have been overstated? And what is the path between the pattern and the success?

First, the initial start-up of small enterprises, the model is actually nonsense.

The "Win in China" program popularized the vocabulary of patterns throughout China. But, as Ma Yun in "win in China" Inside said: Small company's goal is to live!

Patterns, this conceptualization of things, must have basic conditions for survival. The so-called small companies, funds, team, management experience, not one! There is no point in talking about patterns. Often see a phenomenon, that is, an entrepreneur, initially conceived to do things with the final success of the business of the difference.

Pattern that contains the schema itself and the modification of the schema.

Second, the implementation of the model process, but also the process of trial and error, wrong and make the enterprise on the right track is the team.

Wrong patterns and flawed patterns do not necessarily lead to tragedy. Where the original "cottage" the PPG model, with the PPG model of a deeper understanding, where the customer prudential product team is actually the model into the "wrong" classification. However, coincidence is PPG's weakness (network promotion) is just the customer sincerity product team (in the process of excellence in the formation of the network Entrepreneurship) is good at, which led to the rapid development of the goods, quickly beyond PPG. Analysis of the customer prudential product of the entrepreneurial team, you can see their implementation of the model factors:

Mature Enterprise leader, I always believe that the growth of the leadership management ability of the enterprise is related to the development process of the enterprise, and has nothing to do with the objective factors such as age education. Aging, Lei are experienced in entrepreneurship, enterprise scale development such a process.

• A strong team, experienced the running-in, determined the leader, with the ability to execute and learn the team.

• The model can be referenced, PPG's model although there are some deficiencies, but has been empirical, which greatly reduced the risk of entrepreneurship.

• The concentration and simplicity of e-business business models. Centralized model is easy to start a business, because it is easier to achieve centralized management, do not need a lot of institutional norms. Simplicity lowers the risk of management, just like the original goods of customer sincerity are vertically and then perpendicular to the shirt.

We have seen the value of the team from all the cases of customer sincerity. With a team, enterprises can enter the second level---development. So, in winning in China, we have seen many times that investors are judging the entrepreneurial factors: the team (including the leader of the venture). VC in the evaluation of a lot of business, often see people do not see things, because no one can understand every business is very deep, and grasp the experience of the VC is the basic skills.

Third, the enterprise to get rid of the quality of the team to implement the business model, is management.

In the analysis of the Internet business, we see that the first batch of successful enterprises mainly focused on the following areas: portals, search, E-commerce, games. The business model of these enterprises is characterized by what I have described in the previous article: centralization, simplicity.

At present, the second round of successful enterprises has gradually emerged. Vertical industry, web2.0, vertical e-commerce, etc. is the leader of this round. Business model is still characterized by: centralized, simple.

Does the next round of opportunities exist in some of the businesses that are geographically structured? For example, a geographical vertical industry, with a geographical characteristics of the regional life portal?

We see that the fence has been difficult to replicate the problem of off-site replication, and home easy to stand because of the complexity of the model can not adhere to. At first, I arbitrarily think home easy to station model is completely wrong, but, if you will be home easy to separate each link of the implementation, will find that the pattern is not wrong, but complexity and workload beyond the management capacity of enterprise managers.

For the replication process of the Regional network enterprises, the object of the industrial process management and the chain Economy management mode can be referenced. This model is not the model itself, it belongs to the management area entirely. To rationally decompose pattern replication techniques, we see pattern replication based on the following processes:

• Copy the sample process: In this process, verify the original manufacturing process in the reproduction of the improvement, increase the special requirements of replication.

• Replication technology, including the institutionalization and writing of each step of the operation process.

• The construction of the Copy technology training team.

• Curriculum development for replication technology.

• Personnel training.

• Monitoring and guidance of branch offices.

It can be seen that the core of the three factors: system, training, supervision. and management system can reduce the dependence of the model on people.

Iv. Management is the art of human nature, the embodiment of values and the core of business model.

It has been analyzed that the condition of the pattern realization is management, team, Execution (System). But don't expect the system to be completely free of the human dependence of the model. The role of top management in industrial enterprises remains significant, not to mention the internet industry, which relies so much on creativity.

We also need to further ponder: what is the function of management? In the process of realizing the business model, the real value of management lies in:

• Create the system and specification required by the model.

• Motivate the team to work in accordance with the rules.

• Improve team execution.

• Adjustment of institutional norms.

The essence of management is the art of human nature, and managers face the first team rather than the system itself. A piece of writing about McDonald's training mechanism gives us a deep understanding of the core of management:

Imparting values and Skills

The value of the enterprise will affect the effectiveness of the training, there are two important parts of McDonald's personnel training structure, one is career-longlearning path, the second part is McDonald's Center of Excellence Fortraining, Is the global McDonald's People Learning Development Center, including the so-called Hamburg University.

McDonald's most important values, is "people-oriented", a fast food service (quickservicerestaurant), in the training process how the McDonald's "people-oriented" value, brought into each person's dining experience every time, people in the process of delivering services, if there is some interaction, Some care, some feelings, will make better results, and this is McDonald's "people-oriented" how to implement the actual work every day.

To extend McDonald's most important values "people-oriented", McDonald's in the development of personnel, is to "impart a lifetime of values and skills." In McDonald's dream-building process, every learner in each of the different experiences, learn the values and skills of life, it is a McDonald's personnel development is a very important concept, that is, such a value, support our training and personnel development system success.

The core of management is the value of the enterprise!

How treats the customer, how treats the staff, this is the enterprise sustainable development core. The enterprise that can go farther, must be able to provide valuable service for the society, and provide the continuous and balanced benefit sharing for the collaborators and employees.

In short, the Internet business model is like this: the model is better than the team, the team better management good. And the core of management is values! (Text/Dream Qinhuai)