Internet cake Shop to get tens of millions of investment to daydream

Internet cake Shop to get tens of millions of investment to daydream

The Heart of Rock

Rock View: See the network cake shop to get tens of millions of investment, my mood from shock to calm, then to excitement, finally confused, perhaps you are also this mood, may wish to read this article.

A netizen has read one of my article "360 lines, line can do e-commerce" after the letter and I said he ordered a birthday cake on the internet, the words revealed to the love of online shopping, he ordered the cake shop called "21cake", is a European cake brand, mainly rely on the network to sell cakes.

Out of curiosity, but also in the network gossip about a bit, the news headline is "News said Lenovo Tens injection Cake E-commerce website 21cake." I suddenly remembered that the first reaction to seeing the news was surprise, then calm and excitement, then the whole process of confusion, and today we will talk about the mood changes.

Surprised

Lenovo founder of Lenovo for many years, this is not what news, Liu personally took the command is also early heard, invested in a number of enterprises, Liu also on many occasions that Lenovo's investment has been very good returns. The internet companies that get investment are more popular Internet products, such as SNS, social games, video network, etc., as a food company, how can Lenovo be interested?

Lenovo is interested in the cake company, which is why I am surprised. One is it company, it investment company, one is food company, do not take sides ah?

Calm

But then, my mood calmed down. Because of the careful analysis of the operation of the next 21cake, found that in fact, 21cake and VANCL, such as companies, are to do the network direct sales, but the sale of goods one is food, one is clothing, nothing more.

On the television, the website also did not see 21cake advertisement, only in some reviews the class website has seen the 21cake to enter "the food rank".

And the company takes the cost of operating, a factory production, and then through the network to buy, and then build their own logistics and distribution. And 21cake positioning high-end, the use of the best materials to make European-style cakes, this product positioning is also suitable for e-commerce. Instead of relying on physical stores all over the country, as well as profits, the vast majority of its sales are based on the Internet, which is the innovation of its sales model. Reasonable positioning, low-cost operation, coupled with network sales model, it is also natural to get VCs.

Excited

Although looking at the 21cake website of the European-style cake, especially "brownie", I am a little drooling feeling, but I am not excited to eat cake, but think of food industry to do E-commerce, think of the home can buy a lot of things, feel very excited.

I have written "when online shopping become a habit", in fact, now online shopping to a large extent or because of cheap, if really become a habit, e-commerce is really the development of mature. I am now through the Internet bank to pay electricity, through the PAT charge mobile phone, through Taobao to buy some clothing, soy milk machine, mobile phone, through the online business card printing customized their own business card, through the network to buy McDonald's ...

But I have not yet been able to buy vegetables through the net, of course, now can buy edible oil through the net, seasoning, I imagined that I can buy anything in the home, so you can save time, but also do not drive out, pollute the air, the green way of life to show in front of. And all of this is thanks to the combination of the real economy and the Internet, which I have discussed in the next decade of the Aphasia Internet and the Internet, which is the great innovation of the Internet for the next decade.

Lost

Excitement is lost. Because if the extreme want to go, we do not seem to need supermarkets, shops, only the manufacture of factories, logistics companies, the Internet, which has become a life of all. The result is that we all stay at home, eat cakes, do not go shopping, do not shop, this can only for the community to increase obesity patients.

And this brings confusion to many businesses and families, Wal-Mart, Carrefour to lay off, Gome, suning to close the door, many people will face unemployment, and the new increase in logistics work does not need so many people, this will bring about the economic recession? The more you think, the more confused you are.

But this is just an extreme assumption, and "online shopping become a habit" is sooner or later, 21cake such a cake shop can get investment because they are the real economy and the pioneer of the internet, eat crabs, there will be good prospects for development, which means that the Internet service life is coming, I'm looking forward to this life!