Internet finance emerges new forms of capital swarming third-party search parity

⊙ reporter Huang 0 editor Sun Zhong in Alibaba, Tencent and other giants stirred the wind of the Internet financial sector, a financial product search and parity for the mouth of the huge market is also quietly heating up. Reporter recently learned that, because of bullish on this emerging market, from the financial sector, a group of senior executives have "gone into the Sea" gold, and has attracted domestic and foreign venture capital injection. By a group of internet and financial elite of the financial vertical search platform "melt 360", in the line within one months that is the speed of light to venture, Kai Peng Hua Ying and the Qing branch, such as the wind to invest nearly million dollars investment. The Internet financial platform, which provides free loan search and smart referral for small and medium-sized enterprises and individuals, has quickly integrated more than 2000 kinds of loans in less than 1.5 of the time, and has settled in close to thousands of banks with a monthly loan amount of tens of billions of dollars. On the one hand, consumers learn about the lack of financial products information platform, on the other hand, financial institutions to obtain accurate users of the single channel, "Rong 360" co-founder, CEO Ye Daqing said, it is such a channel gap, let him find the business opportunities. "Online Search for financial products is a common habit for Internet users, just as people are now accustomed to searching the web and comparing the various products they need." Our judgment is that the proportion of online search applications for financial products within two or three years is expected to rise from the current 20% to more than 50%. "The around of financial products through Third-party platforms will be a common habit for consumers to buy financial services." As the founder of Shanghai Interest Insurance network Technology Michelle Light, it is also seen this trend, only to choose from large insurance companies to leave the "sea" gold. Michelle plan is to put this insurance product search price platform to create the insurance industry "where" network, and provide vehicle Chuxian report, looking for the surrounding steam repair plant and other human services. Capital Rush third-party search parity field, has such a big background: over the past more than 10 years, most financial institutions have adopted a "happy enclosure" expensive way, through a large number of open outlets, pay high marketing costs and so on to obtain customers. But as young internet users are becoming consumers, and the online and electronic business of financial products accelerates globally, the financial institutions are well versed in the importance and urgency of the Internet strategy at a time when the channel is now moving. In the European and American markets, the way people get financial products has basically realized online. A Google survey shows that 88% of Internet users in Europe and the US are choosing financial products through online search and research, with 66% of users completing research and applying directly to the site. Industry insiders believe that, as China's financial market and financial reform accelerated interest rates, product richness will be greatly improved, at this time the financial institutions need to find suitable customers, and users in the more appropriate products, so in China to do the financial vertical search will be more than the European and American markets more imagination space. But it is worth mentioning that the financial commodity itself is decided, not all products are suitable for online search price platform. According to the head of a financial search comparison platform, from the current point of view, fixed income classof financial products, car insurance, accident insurance, and the financial products such as the cost of credit card fees and various types of loan interest rates are more suitable for information collection and parity ranking. "And some of the riskier and more complex financial products are not currently suitable for parity rankings." "In the next two or three years, according to industry experts, online search prices will result in a trillion-renminbi deal each year, and this will mean the creation of an internet finance company worth billions of of billions of dollars."