Internet giants have recently been killed in smartphones

Summary: The recent internet giants have been killed into the field of smartphones, a history of the largest domestic smartphone campaign on the verge of war. After Baidu, Shanda Network, Qihoo 360, Alibaba and so on have entered the field of smartphones, China's largest search engine Baidu yesterday

The recent internet giants have been killed in the field of smartphones, a history of the largest domestic smartphone "campaign" on the brink.

After Baidu, Shanda Network, Qihoo 360, Alibaba and so on have entered the field of smartphones, China's largest search engine Baidu yesterday (May 15) announced, and Changhong combined to push the following smart phones. At the same time, there is news that another internet giant NetEase will join the battlefield.

Yesterday, a number of Internet media quoted people familiar with the news that NetEase has been with well-known mobile phone brand manufacturers to reach a partnership, will soon launch the following high-end smartphone. In this regard, the daily economic news reporter to NetEase related responsible to verify that it did not deny the matter.

In the industry, including NetEase and other Internet companies have carried out the above layout, the purpose is to seize the mobile Internet portal, in the introduction of intelligent terminals can further promote the company's mobile applications, copy its traditional Internet users, traffic advantages, and then gain. "These giants are strong, are in the early stage of mobile phone development, will set off a current large-scale smart phone market scramble." ”

Baidu, NetEase layout Intelligent Machine Market

Previously stressed that not specifically related to mobile phone hardware Baidu began to "tone", yesterday its announcement and Changhong combined with the following smart phone. It is reported that the cooperation model will carry the Baidu upgrade version of the Cloud Intelligent Terminal Platform operating system, providing a variety of different color shell for users to choose. In this respect, Baidu Technology vice President Wang Jin said, "Baidu Cloud intelligent terminal Platform is Baidu Cloud strategy in the mobile Internet important layout, it will be a large number of mobile phone manufacturers and partners to reduce production costs, and work with hardware manufacturers, terminal manufacturers and developers and other industrial chain to achieve a win-win situation." ”

In addition, "Ding Lei pig and do the phone two not mistaken" news further clarified. "NetEase has been involved in the field of mobile phones for a long history, and has been the CEO of Lei Ding and management of the high priority." "The source said yesterday, NetEase will be the main push thousand yuan following intelligent machine, and the prototype has been completed, the specific time of listing is undecided."

The above people further revealed that NetEase to the current market cost-effective millet mobile phones, Aliyun mobile phones as the goal, in the introduction of higher configuration of mobile phone based on the determination of a most attractive user prices, is expected to be below 1000 yuan. NetEase launched the basic configuration of smartphones: 4.3-inch screen, 1.5G dual-core processor. In this view, this and Qihoo 360 President Zhou (micro-BO) disclosed the 360 mobile phone the same location, but the price seems lower.

In this respect, the daily economic news reporter yesterday to the relevant responsible netease to verify that the latter did not deny the news. For more specific information, the person said no comment.

For so many competitors, the previous test water has tasted sweetness of the millet mobile phone performance "calm", its PR director Liu said yesterday, "Internet companies do mobile phones have a foundation, is a good choice, the current competition is not, everyone is early." According to Liu, as of May 10, millet mobile phone shipments have more than 2 million units, "this year may be out to 5 million units, in the domestic mobile phone, not a manufacturer in such a short period of time to do."

Hundreds of billions of cakes are in contention

According to a recent report by Ericsson, China's smartphone penetration rate is only 15%, but 32% of users have plans to switch smartphones (29 months). According to the Ministry of Information published recently, January-March, the national mobile phone users reached 1.02 billion, of which 3G users for 152 million households. In this calculation, in the next two years, the national demand for smart phones about 278 million units.

Swiss bank recently released the "Low-end smart machine is about to popularize the imminent change in the industrial chain" in-depth report said, China's smartphone 2013-year demand for 211 million units, the most important domestic mobile phone value of the ~2000 yuan price calculation, the next 1-2 years, the smartphone market will be a 200 billion ~ 300 billion yuan huge market. In this respect, AI Media Consulting Chairman and CEO Zhang said that China has surpassed the United States as the world's largest smartphone market.

However, at present, Apple, Samsung, Motorola and other enterprises have seized the mainstream market, leaving the domestic mobile phone cake less than half. Zhang said, "with the Internet companies have to test water, competition began to enter the ' hand-to-hand ' stage." ”

Compared with the above international manufacturers, domestic mobile phones in the brand or research and development are at a disadvantage, although the waveguide, Amoi has played a short period of brilliance, but eventually suffered "Waterloo." "The mishap in domestic handsets is still being developed, and smartphones offer a chance to rise again, and if too much emphasis is placed on pricing and ignoring technology, it may go wrong," says one international analyst at the Daily Economic news. Liu also said that although the Internet giants in their respective areas have strong strength, but in the late smartphone competition, services and technology is the real selling point.

Internet mobile phone current card position war

How to seek the profit space in the low price, this is the present domestic handset manufacturer urgently needs to solve the difficult problem, also provides the opportunity for the traditional handset manufacturer and the internet giant's "marriage". With Baidu, Shanda Network, Alibaba, Qihoo 360, NetEase and other successively joined, the Internet mobile phone camp further expansion, quite a rattling trend.

"Now is the mobile internet age, who has mastered mobile internet terminals who will be able to dominate the market." "This is also the goal of the Internet giants in the field of testing water for smartphones," said Ding, an Internet veteran observer.

Internet companies in the cooperative mobile phone pre-installed application software and platform, will bring a part of the profits of manufacturers. Zhang to the "Daily economic news" reporter, the current market is, to mobile phone manufacturers of the application of pre-installed costs are generally 2 yuan/, the average number of a mobile phone pre-installed application of about 30, which will undoubtedly enhance the revenue of mobile phone manufacturers.

However, because the Internet companies do not use hardware to sell the difference as a means of profit, so the price will be lower, Analysys international analyst Wang that this to the same configuration of the handset manufacturers, the price of the impact of larger manufacturers, the layout of mobile Internet competition will be intensified. Zhang also believes that mobile phone manufacturers will say goodbye only by selling mobile phones to make money, take the mobile internet marketing model will become a trend.

At the same time, with the Internet companies to launch customized mobile phones, will undoubtedly rival machine manufacturers own products to form competitive pressure. Wang that the cooperation between the two sides in the cooperative products will greatly affect the market operation of products, at the same time, whether the Internet enterprises will provide differentiated services to its own terminals is also the key.

In short, the Internet companies have united mobile phone manufacturers are only recently happened, the follow-up market development is still in the variable, but the trend of the white-hot competition has emerged, the card is a hair-trigger war.