Internet market: Erotic products to join the fun

In 2011, domestic sales of goods industry reached 120 billion yuan, in which the sales of the Department of the Ministry of the part accounted for 15%; there are 200,000 retail outlets for sex products in the country, of which 30% are offline entity stores; From 2006 to 2011, the industry's compound growth rate was 20%, Forecast to wait until 2016, will reach 30%;

How many people need not be satisfied? In 2012, some people said that the Chinese market for erotic goods sales of about 5 billion yuan, but the market demand is more than 15 billion yuan, nearly 10 billion of the demand can not be met, the overall market in 2015 is expected to exceed the demand of 50 billion yuan;

How big is the market for adult products now? 2013, the country's largest adult supplies, the founder of the spring church Shudegang collected data, he said in 2013, the market size of the sex goods has reached 30 billion yuan;

In 2013, the number of people buying sex goods in Taobao was close to 20 million, and 2013 was 4.6 times times that of 2010 ...

Who is the consumer? 70% of consumers are male, 30% of consumers are female, but the proportion of female products sold is up to 80%.

The intervention of capital, as well as the strong insertion after 90, such as elephants, Ma Jiajia and so on, make the adult supplies practitioners suddenly filled with flash, more and more people compare the adult products to the "Internet upstart".

In the Internet environment, you should shout for pleasure. But don't forget the foreplay-the screaming product. With it, it is possible to reach a sales climax.

In 2013, the number of people buying sex goods on Taobao was close to 20 million; 30% of female consumers volunteered to buy erotic goods; 21% of men surveyed felt condoms were too tight, 18% felt too short, and 94% of Chinese men bought medium condoms ... There are more hot data, along with "some things on the Internet", please look down.

Sexual cues in the data

Data collation: Xu Jingchun

No one can accurately give the market size of the adult goods industry, in other words, there is no way to predict what the market can do. Everybody knows only: the growth rate is very fast, the market is very big.

Industry composite growth rate will reach 30%, each year in Taobao purchase of the number of sex products and its growth rate of more than 50%, the purchase of sex products from 10% has jumped to 30% ... These public data from the Internet may help.

Market: The big sex industry is not Japan

"30%" is expected by 2016, industry composite growth rate will reach 30%

In the 2006, the size of the sex industry in 16 countries around the world could be counted at $97 billion, under various government bans and controls.

From a consulting company on the Chinese sex Products Industry Research report shows: 2011, the domestic retail sales of sex goods industry is 120 billion yuan, of which the sex apparatus accounted for 15%; the country has a total of 200,000 retail stores, of which 30% are offline entity stores; From 2006 to 2011, the industry compound growth rate is 20 %, projected to reach 30% by 2016.

"The real sex industry is really China"

Japan winging. Toptenreviews.com A survey of data that says the real big-sex industry is actually China. According to incomplete statistics, China's consumption of pornographic content accounted for 27.4 billion of dollars. But in terms of per capita consumption, the situation is completely different. The highest per capita consumption is South Korea, with a quota of 526.86 dollars, while China's per capita consumption of pornographic content is only 27.41 dollars.

"The biggest pornographic website traffic is higher than the sky cat"

The world's largest pornographic web site traffic is higher than Youku, BBC and Cat, and IMDB (Note: the Internet Movie Database) traffic is similar.

"Millions of employees"

Spring Hall founder Shudegang believes that the adult products industry has hundreds of factories, there are hundreds of small and large plant standard, thousands of wholesalers, industry practitioners in the million-level.

Taobao: Find sex blessing, while young

"50%" The number of people who buy sex goods on Taobao grows at more than 50% a year.

Data from Taobao show that the number of people buying sex goods on Taobao grows at more than 50% a year. In 2013, the number of people buying sex goods on Taobao is close to 20 million, 4.6 times times that of 2010.

"Durex, Lelo and Baccarat sell best."

According to Taobao statistics, from the sales point of view, most of the best selling foreign brands. Among them, Durex, Lelo and Baccarat were ranked first, second and third. Durex is famous for condoms, the latter both with sex toys as the main product, Lelo unit price higher than baccarat.

"65% of consumers are young adults"

Taobao's main consumption is young adults, especially men. Among them, 18~29岁 accounted for 65%, 30~39岁 accounted for 26%, male and female ratio was 1.7:1.

"Sexy underwear sold 30,000 pieces a day"

From the number of buyers, Taobao has the strongest purchasing power of the six major regions: Guangdong, Jiangsu, Zhejiang, Shandong, Beijing and Shanghai. In other words, the concept of open, economically developed, densely populated areas of more purchasing power.

And geographically, northern city consumers prefer to buy sexy underwear, southern city consumers prefer to buy inflatable dolls. 2012 years of Taobao statistics show that sexy underwear sold 30,000 pieces a day, inflatable dolls sold 1500 a day.

Condoms: Condoms, sex toys, or tonic?

"94%" Chinese men have the highest purchase rate condom is medium

A survey was conducted and data showed that 21% of men surveyed felt condoms were too tight, 18% felt condoms were too short, 10% felt too loose, and 7% felt too long. Although different brands of condoms have different size standards, 94% Chinese men will choose to buy medium.

"2/3 for males, 1/3 for females"

Of the users who buy condoms in Taobao, 2/3 are male and 1/3 are female, and this proportion has been maintained for many years. It has been reported that in Germany the proportion of women buying condoms is higher than that of men.

"30% consumers from Jiangsu, Zhejiang"

Taobao data shows that Jiangsu and Zhejiang become the most purchasing power of condoms in the provinces, the two provinces to buy 30% of the total network, while the Guangdong people accounted for only 10%, Inner Mongolia People's purchasing power is the lowest, they least like to buy condoms.

Supplements

"11%" "7%" 11% of men and 7% of women ate supplements.

Pan, director of the Institute of Sexual Sociology at Renmin University of China, said that in the last 10 years, men and women who had been known to have "nourishing yin and yang" were kept at 11% and 7%, even 9.7% of boys and 10.5% of teenage girls ate supplements. Of course, Professor Ban's analysis of teenage girls ' supplements is likely to be a response to exams.

"Every increase in sexual annoyance, the likelihood of eating tonic increased by 41 times times."

The data also came from Prof. Ban, who showed that men in China still have a strong "Chinese herbal complex" or a "nourishing omnipotence" when confronted with sexual distress. For a variety of sexual health care products, the attitude of practitioners is very inconsistent, pointed out: "are false." ”

Sex toys

"70%" shaking rods of 70% buyers for males

Data from the spring Hall showed that 70% of the buyers of the vibrator were men. In men's apparatus, the more popular is sex dolls, inflatable dolls and the inverted hip, but also imitation Japanese actress sales best, it seems that Chinese men are really affected by the culture of the island.

However, a survey has pointed out that 70% of people still have not tried sex toys.

"53.9% of men solve their needs on their own."

According to the 2013 Chinese marriage Survey, more than 50% of men chose to "rely on themselves" in the face of sexual needs, and 20.2% chose to "Find temporary partners". In any case, there is still a lot of market space for male devices.

Are you really a sexual blessing?—— sexy woman with a man who likes to be safe

80% percentage of female consumers active in purchasing sex products has risen from 10% to 30%

2013, the data showed that the proportion of female consumers active in purchasing sex products had risen from 10% to 30%. This data is verified in the vertical electric quotient, the founder of the Spring Hall, Shudegang said, according to the "Spring Hall" sales and questionnaire statistics, the main customer is male, female consumers only 30%, but sold out of female supplies accounted for up to 80%.

Tips:

Scorpio

12 Constellation who likes to buy condoms? In fact, the gap is not too big. Scorpio accounts for 10% of all people, at the top of the population, while Virgo has 9%, and the least Taurus also accounts for 7% of the population.

* The above data from the Internet

Perhaps two or three years later, China's market for erotic goods, as in the same year's home appliances market, as domestic and foreign giants brand enterprises, and for the industry's enterprises and sellers, this is a blessing.

Source: Sellers Magazine