Internet old age market is promising

Taobao led a group of internet companies, the woman's money is earned; Rice net, a probably many people have not heard of SNS, but quarterly profit of millions of, think that they earn is the child's money; In my opinion, I firmly believe that the elderly market will be a good future!

First, in our country, the number of elderly people is large, and in the next few years the social aging will certainly increase. According to the National Bureau of Statistics of the sixth census data, on the November 1, 2010 Zero, the total population of China is 1.34 billion people, and in which, 60 years of age and over the proportion of the population has reached 13.26%, that is to say, in our country has nearly 200 million of the elderly, and in the next few years, This number will certainly grow. Second, older people now have more time to use High-tech products. Third, the elderly must have a certain consumption capacity, this is no doubt. However, it caused me to think about another problem, to know that consumption capacity is not equal to the willingness to consume. And the 4th, in the current society, the elderly as the center of High-tech products is also very good, so the elderly people's high-tech consumption will actually not strong, I believe that we have seen some old people in the morning when still holding the radio scene. If enterprises can seize the elderly consumer psychology, production for the elderly to provide targeted High-tech goods, it must be large enough market.

The High-tech products for the elderly market can be divided into three categories: terminal, service and content. The terminals, which include mobile phones, computers, tablets, televisions, entertainment devices (analogous to the PSP), and the like, and so on, may also include some of the most innovative terminal devices for the old age market. At present, we see a variety of High-tech products, basically the main theme of young people's market, or fashion or business, while the elderly in the terminal use of habits, information literacy, learning ability and young people are very different, so it is difficult to penetrate the elderly market. The recent emergence of the elderly mobile phone is a good start, but obviously there is a lot of room for development. If I design the old mobile phone, I will only main four features: Big button Large icon (considering the problem of Vision), radio (before,

Many elderly people also have the habit of listening to the radio, speed dial (the elderly call demand is relatively low, only need a few number should be enough), large horn external speakers (the old man with a large tape recorder on the aerobics is still very tired).

Services for the elderly are the second category in the old age market. Before the new service is accepted, most people feel that it is enough and that the elderly should be more. But the need for the elderly in social, IM, shopping and even marriage is real, and what we lack is the courage to put these services before the elderly. Have you ever seen a group of old people dance in the square or early or late? Imagine if one day they use Google Maps to mark the place to do morning exercises, and then use QQ Group to call friends to gather together to rub rice, or to bask in micro-blog photos of grandchildren, on the net to show off his son's new clothes, or in yy to open an opera contest; Or come online for a chess game and so on. Does it feel good?

In addition to terminals and services, content is also a potential aspect, but only if we need to design digital content specifically for the elderly. Think of the beginning of the online novel, not step by step alarming is tomb-robbing notes or the underworld, and the old people like to outsmart Tiger; on television, except the Qing Dynasty is the city of romance, the elderly like the generals, the film is lovelorn 33 days and Harry Potter, and the elderly more like the black and white I also think, why the film appeared for more than 200 years, TV also appeared for 200 years, and books longer and longer, why these content has not appeared specifically for the elderly market content? The reason is simple, before the cost of these content is high, the cost of recovery must aim at the broader market, The elderly market is clearly not in its list. With the development of digital publishing, the cost of digital content is relatively low, and as the information exchange is smoother, the user groups are developing to small audiences. The content specific to the old age market will certainly arise. These for the elderly can be health information, the elderly favorite drama, novels, movies, television programs, etc. in addition, the elderly should not just play chess Weiqi, RPG and FPS should also belong to the elderly.

Terminals, services and content are specific forms of services for the elderly market, and in these concrete forms there must be three important foundations: design, data and marketing. Because the elderly in the physical condition, information literacy, learning ability, mental model and so on are very different from the young people, so in the interactive design, data collection analysis and marketing and we now think that the conventional slow very big difference. For example, compared to the normal mouse operation, the operation of the ipad will make the elderly feel more comfortable, so if the design of the old computer, may have to discard the mouse button configuration. The simplest of the interactive design for the elderly is Baidu old age search, in the font to increase the rough processing, and provide some commonly used URL links. A similar example is the interface design of the rice net for children. In marketing, most of the elderly belong to Moore in the cross gap in High-tech product marketing in the conservative and skeptical, the acceptance of High-tech products lag, so should be practical and low risk as marketing focus, appropriate use of product mix strategy.

In short, the old market is almost blank, the future will certainly be paid attention to, there will be a lot of development space, but all the starting point is still the user, that is, the elderly as the center. Whether it is Terminal Services or content, we must respect the mental model of the elderly and the use of habits in order to be accepted by the elderly, but also to gain market interests.