"Internet PR" has gone sour.

Absrtact: Network push hands public relations confusion post team has fixed place and personnel targeted new rules to draw up-mengniu employees suspected of employing network PR slander Yili, vulgar unbearable "Xiao Yue Yue" Suddenly leap red ...

Beijing Morning Post A10 version of the City news report screenshot

Network Push Hands PR confusion post team has fixed sites and personnel targeted new rules to be drawn up-

Mengniu employees suspected of employing network PR slander Yili, vulgar unbearable "Xiao Yue Yue" Suddenly leap red ...

In response to the recent frequency of various network push hands PR events, the Beijing Network Media Association held a press conference yesterday, pointing out that the current network of public relations disorder. The meeting pointed out that the network push hands even have a fixed workplace and a certain number of employees, as a corporate operation to manipulate public opinion.

Municipal Public Security Bureau related officials said that the city will gradually establish and implement the website user registration real name, will also focus on the site, focus on the forum monitoring.

"Internet PR" has gone sour.

According to the introduction, the so-called "network public relations" is the use of the Internet's High-tech media platforms such as forums, blogs, videos, search and so on, the service concept, product information to inform the public to create a corporate image, access to public feedback, and harvest potential customers and partners PR activities.

However, "network PR" has been developed to individual organizations and individuals on the Internet to publish a large number of false information, malicious speculation business topics, to carry out unfair commercial competition.

Three common forms of malicious "network PR"

By illegal means such as private transactions to delete legal posts, and even to take false facts, malicious derogatory methods such as extortion, to seek improper benefits;

To cater to the psychology and interest of netizens, the news hot spot and the netizen mood combine, carry on "the momentum" and "occasion";

In order to "attract eyeballs", "stroke out of place", deliberately using antisocial, anti-mainstream and other ways to launch a "ugly" proud of the characters.

Key Forum will monitor pushing hands

The Municipal Public Security Bureau, the relevant head of network safety department said that some network PR has been quite large. They have a fixed workplace and a certain number of employees, the division of labor details of the operation of the company, incitement is very alarming. Plus in the "Network of the Navy," a large number of effects, some unconscious netizens blindly follow.

"Basically, the major well-known forum 50% of the popular posts are consciously guided promotion, such as editors, moderators, such as the top add fine, not entirely by click-through." "The person in charge, for example, has a criminal suspect first posted on the Tianya, and then contact the traditional media or reprint said" Tianya site hot post how, "but from the IP address and ID traced, in fact, is a company in the vest ego hype.

The official disclosed that the city will gradually establish and implement the website user registration real name, to avoid the same person registered "Navy." In addition, will also be in the key sites, key forums monitoring hands, vigilant against illegal public relations.

The organization system of network PR company

1, the Planning Department is responsible for the overall planning, command and scheduling; Copywriting Department is responsible for copywriting design and drafting

2, the Executive Department is responsible for organizing and coordinating tens of thousands of "navy" intensive release

3, the Monitoring Department is responsible for public opinion monitoring, analysis and feedback

4, the Outreach department is responsible for contacting customers to talk about the scheme, collect the deposit, sign the contract, and strengthen the coordination with various media

5, the Technical department is responsible for the production of matching pictures, audio, video, to ensure that the company's information security, cracked part of the forum does not allow new users to post, posts are blocked and other restrictions