Internet product manager how to improve self-cultivation

Abstract: The term "failing to achieve excellence" is used by talented people in traditional industries or with sophisticated technologists who can express their daring genius. But never use it to describe a good internet person. How can a talented Internet person not know how to use Internet products and the concept of Internet communication to run himself?

If you think of yourself as a capable person with genuine Internet thinking, you just do not have the opportunity and the best music. In fact, you still do not understand the Internet, I never think a real Internet people will not "pregnant", because the Internet itself is a good marketing tool, if you can not use this tool well, then talk about how to understand the Internet?

The following author from the point of view of personal brand building to start "Internet product manager myself, self-cultivation" thinking, these thinking foothold is the author's own planning and practice of myself, hoping to point to surface, to Internet practitioners new thinking and inspiration.

Self-analysis and pre-planning

There are many similarities between personal brand marketing and product marketing. All of them require a deep understanding of product selling points, understanding market demands, and doing self-analysis and planning in the early stage, which is equivalent to preparing for this.

Below, the author from the perspective of wooden handle "wooden handle" this product and product market.

Wooden handle that he is a good "product", the product has five "selling points": there are qualities, conscious, accumulated, logical, skilled (details can be personalized blog to view wooden handle). A marketer must have a deep value identity for the products he or she sells, and this near-emotional "conversion" of value recognition and the surrounding ignorance of such a good product will create a huge "emotional" gap Fall is the "potential", marketers put this emotional potential, inspired into motivation, will form a powerful energy of communication. A passionate, highly motivated and opportunistic marketer has a world of difference from a person who does not have much acceptance of his product and who does so by hypocritical marketing.

Therefore, an objective and true evaluation of yourself, when you have a deep brand recognition of self-worth, then market yourself. If you have not yet got enough emotional recognition for "products," the top priority is to work hard to improve yourself so that you can move that crazy growth up until you feel confident about the product. Take this step in building your own brand.

This self-improvement self-improvement, similar to the general update and iteration of Internet products, is based on market understanding and needs analysis. Only by understanding the needs of users to the extreme, based on the transformation of the product, the product is good enough and this excellent packaging into the sharpest and most confident arrowhead, in order to really hit the target user's pain point, in order to truly promote. The following analysis of wooden handle this product three types of audience:

1. People who are interested in Internet and Internet products: Wooden handle can convey unique Internet knowledge and viewpoints to them, and this unique and connotation of cognition satisfies their needs of seeking new adventures, entertaining and expanding their horizons. The wooden handle I realize that a group of like-minded friends and fans learn from each other to enhance and establish their own network of resources.

2. The New Media in the Vertical Field: The Success of New Media It is very important to bring together a group of individual authors with broad perspectives and innovative ideas to generate enough quality content for them. So a wooden handle such a product should be their love. In addition, the dissemination of media properties can provide a very good channel media for the personal brand communication of the wooden handle, and the two parties have a win-win cooperation relationship.

3, a good Internet company: Internet companies, of course, will not miss the best people, but only if your personal brand must be attractive enough. Wooden handle needs to attract these audiences, it seems still a long way to go.

Self-brand shape combat

Lei Jun, CEO of millet to take advantage of the trend that, in the outlet, pigs can fly. Well, we can look at marketing their own time, the outlet of the Internet world where, what channels should I use to make their own voices? Xiaomi marketing model using microblogging + Forum + WeChat combination of boxing, but the business There is a difference between marketing and personal marketing. A simple application must be just a joke. What we have to learn is exactly the essence of the millet pattern. The following is my brand building combat program:

New media in Weibo for discovering new fans. Millet uses the media nature of microblogging and the nature of viral transmission, manufacturing events, passing the product value, thus forming a reputation, to tap into more new users. But for a start-up operators from the media, microblogging is not a good choice, today's microblogging ecosystem has not flat enough, basically "big v said, we listen to" the situation, for ordinary people, you want to It is very difficult to get the eyeballs on Weibo, and Weibo can not find my brand audience very directly.

My three categories of audiences have been specifically articulated in "Self-Anatomy and Pre-Planning," but can be broadly summarized as "individuals or organizations interested in Internet and Internet products" who gather heavily in the areas of tiger sniffing, 36 krypton, Titanium media, represented by the new media, "the audience where the marketing goes," so the new media as a self-brand front-end position may be a good choice.

In addition, the new media is very tolerant. It is born with a kind of inclusive "contention of a hundred schools of thought." With such freedom and tolerance, you can pass on your things to your audience as long as you have enough insights and abilities. To sum up, for the development of personal brand, it is clear that the new media is a better choice than Weibo.

Forum for independent blog, is to maintain the "base camp" fans. Xiaomi's official forum is the home base of rice noodles. When the Xiaomi fans transfer from Weibo to the forum, it shows that he has become a user with a high awareness of millet brand. The forum has absorbed a lot of rice noodles and has cultivated user's stickiness and brand loyalty Degree of weapon. However, for a self-brand, maintaining a forum can take a lot of energy and can hardly generate value in a short period of time, an option that is not directly proportional to input or output.

Autonomous blog will be a better choice, wooden handle chose "WordPress" open source blog program to build their own blog. A person can open their own blog site, initially do not need too much operation. In addition, WordPress also has a perfect interactive character system and fans mechanism for webmasters long-term operation. WordPress has the "subscribers, contributors, authors, editors, administrators," these roles, different fans can be given different permissions to create high-quality content, while the right to operate decentralized to reduce the pressure of self-operation.

So, WordPress blogging system is easy to operate, easy to personal maintenance, but it also can operate in depth, gather fans. In short, it is a very good strategy to expand your personal brand in new media, grab your fans, and then gather them on your blog and stick them together.

WeChat subscription number, independent blog "mobile client." Using WeChat subscription number, make up for the lack of deployment of a single blog mode mobile terminal regret. The use of WeChat subscription number conforms to the trend of the times and seizes the users who keep the reading habits of mobile fragmentation. More, WeChat closer to the distance with the fans, intimate one-on-one interaction, good stick to fans, and develop their own network of resources.

In the long run, what can be brought?

Having said that, everyone may think I ran a little bit. The article entitled "Self-cultivation of product manager", while the previous article has been introducing the establishment and marketing of personal brand, this is a product manager is not biased? I think not.

First, marketing is the shell, the content is king

Only if you have a good understanding of the Internet and what is produced can be profound and meaningful, something that meets the prerequisites for communication. As you write out the sprouting of the looming wisdom in your heart, as you record, record, share, and interact with each other's thoughts and thoughts, Growing up. Spread wisdom, the premise is that you need your own wisdom, the result will make you more intelligent. Over time, you can have a more sensitive sense of smell and deeper insight into the Internet.

Second, people who do not know marketing are not good managers

Product managers do not have real power, therefore, the demo wants to really fall, product managers need to convince the boss, persuade the team, so that my colleagues agree, so as to inspire the morale of the entire team to achieve the final realization. Persuasion is the value of your product passed to the audience, the essence is marketing. Even the best product ideas, you can not express it well, you can not get the team's approval, then everything is superb. The product manager is a folding angel, a powerless ceo. The marketing ability is precisely able to give the "angel wings" plug a pair of wings, can not use the power to convince the public to use their insights to convince the public.

Again, share and harvest

Build your own brand, you must have the opportunity to get acquainted with like-minded friends, reap the resources of their own, here is full of possibilities and opportunities, maybe you can find a better development platform, or life mentor.

Conclusion

It is indeed regrettable that the term "failing to achieve excellence" should be used in the trades in the traditional industries or in those who are technologically sophisticated. But the term is never used to describe a good internet person. This phrase is a paradox. If a well-versed Internet product man does not know how to use Internet products and the concept of Internet communication to run himself, how can it be "missed"?

Wooden handle to write this article is written for everyone to read, but also to my own. Wooden handles have also told myself not to be "pregnant" and sad. Now I have described in the practice of "self-brand modeling combat", if you want to know how the funeral, or to interact with the author and grow together, please pay attention to my blog website: mubing01.cn, my public number mubing01.