Internet product success ≠ rigid about cannon demand!

Now, with the development of the Internet, as well as the rise of some products, so many people often talk about some relatively successful internet products, will involuntarily use a universal vocabulary-"rigid demand" to explain, "Why is the fire?" "Why does the micro-letter fire?" Because the gun was just needed! Most people would answer that.

In these people's eyes, it seems that the reason for every product success can be explained as rigid demand. It is like omnipotent Marxism has become a constant truth, always right and can explain everything. But is that really true?

What is rigid demand? To answer this question, we must start with the reason of this word. Intuitively, people think that the word just needed is an economic term, but the author shallow that the term "demand price elasticity" and "lack of demand price elasticity" are not seen in Samuelson's "economics" (demand price elasticity refers to when an item's price is changed, The amount of change in the demand for the goods, rich description of the change is large, lack of a description of its small changes.

Baidu Encyclopedia of Rigid demand for the interpretation of the commodity supply and demand relationship is less affected by the price of demand (Wikipedia also does not have the word), this explanation and "lack of demand price elasticity" concept somewhat similar. So I suspect that the term rigid demand is the "evolution" of the term "lack of demand price elasticity" by domestic brick houses.

Is it appropriate to use this concept to judge Internet products? is obviously inappropriate, the application of the word product is generally required to buy, but the Internet products are a large part of the free (excluding value-added services), such as micro-letter, it does not exist in the price of Internet users to increase the amount of purchase or decrease the problem.

Internet products generally do not use the economics of the "lack of demand price elasticity" concept, according to the internet from all walks of life on this issue, such as the article mentioned above, you can speculate that the Internet products in the rigid demand refers to the strong demand of people, the essential needs, this demand can not be eliminated.

Is the gun a rigid requirement?

For several years, people have been saying that the success of the micro-letter is because they meet the requirements of the human rigid cannon. The conclusion that the gun is a rigid demand is largely convinced by the Chinese proverb: the color of food. Yes, eating and sex is really the essence of human needs that is said above just need, but sex is equal to about cannon? Almost every wife will tell her husband: Don't pick wild flowers by the roadside. Sexual intercourse with a wife is a rigid requirement, and the gun cannot become the norm.

The success of the micro-letter and the MO is not due to meet the demand of the gun, but because they meet the other rigid requirements (in fact, I prefer to call it strong demand).

1. Social needs. Compared with the gun this can definitely count as a rigid demand, people can not about cannon, but must not be social, human as a social animal, can not live alone. This is why social networking pioneers such as Myspace and Facebook quickly attracted users when the web2.0 tide hit.

2. Communication, contact demand. If social demand is a rigid requirement for human beings, communication tools are also a rigid requirement as a tool to achieve this demand. From ancient letters to later telegrams to modern telephones, emails to current WhatsApp and micro-letters, the tools of human communication are changing, but the need for contact has not changed.

The reason why the micro-letter, the MO to attract a large number of users, because they meet the above two rigid requirements, as for the gun, this is their rapid attention to a gimmick just. Those who hold the purpose of the gun to use the Mo Mo users, and ultimately failed, I have more than one time to hear some users to use the Mo Mo can not successfully about the gun and finally anger uninstall story.

The success of Internet products is that they are good products

Of course, not all can meet people's rigid needs of the Internet products can be successful, but also to meet the social needs of the happy net is going to decline, to meet the needs of people's communications is also difficult to call the success of the rice chat.

Internet products and traditional products have similar points, that is the same kind of products, if the price difference is not large, people will buy product performance, quality better. As far as communication tools are concerned, several major domestic tools such as micro-letter, MO, MI, Ishin, etc. also provide communication, contact the rigid demand, their prices are the same (free), but eventually micro-letter became one of the tools to attract the most users, in addition to promotion, channels and other factors, The most important factor is that micro-letters provide better product features, experiences and services than other products.

A few days ago online exposure Zhangxiaolong 2011 Dayang speech, the speech Zhangxiaolong said "shake" from sexual cues and sexual drive, and then in the speech cited Freud. Zhangxiaolong the story of the micro-signaling element of Freud is not necessarily plausible (by the way, Western psychology classes have rarely talked about Freud), perhaps in order to find a great idea for their products, but from their speeches they can hear the Zhangxiaolong team's excellence in the product. Only this kind of excellence can create a perfect product.

In the internet age, the so-called rigid demand, the product of the future trend of the impact is not so large, how many provide the so-called just needed products died, and how many did not provide the so-called just needed products live well?

Finally, for example, the function of an Apple handset is not just needed for most people, but only the communication is needed in all functions. But if the product meets only the needs of the people can be successful, then the Nokia feature machine should be able to be the most in today, but in fact, the opposite. The success of the iphone is because it provides better functionality, experience, and services that are not necessarily just needed.