Internet products are a redefinition of traditional products

A few days ago, I took part in a traditional enterprise brainstorming, the traditional business executives of the logic of the contest, which can not be simply used to describe the word fierce, it is the PK between the gang, I am sorry for the management of the enterprise, the high-level debate between the enterprise is very fierce, Discussion topics tend to shift from the product and the sales model to the department's glaring acrimony, in particular, in the discussion of product quality issues, each department can say 1-2 reasons to prove that it is not their fault, the final reason is due to the incompetence of the sales department, this will also be in the sales department in the silence of the curtain.

As an outward-looking enterprise, their export ratio accounted for more than 80%, when the situation is good, by virtue of low-cost strategy and the global shipments of more than 100 countries, export tax rebate alone can make the enterprise annual net profit reached about 40 million. But now the appreciation of the renminbi and the pressure of export tax rebate, so that the owners have to change their eyes to the domestic market, but the domestic market is also a deep change, E-commerce has forced many traditional enterprises began to transform, at least many enterprises have begun the network marketing.

and the network marketing of the enterprise is currently just done Baidu, Google and Alibaba's dissemination level of promotion, its sales situation is still the traditional channel agent mechanism, at the beginning of the year just held a customer exchange, the regional agents in the network quote on the impact of the physical sales of the matter are miserable, This has forced companies to change their minds, focusing on innovation in sales models, but will it be smooth?

Understand the situation of the enterprise, I finally in their brainstorming session made a simple speech, just think of where to say where, after the formation of the following text, I hope the traditional business friends some help.

Product form: Internet product is a redefinition of traditional products

Our company wants to do the cat flagship store, because the cat flagship store is a business-oriented platform, directly to the sales group is the end customer, so the future sales body can not be placed on the external wall building commonly used products above, this is only applicable to large transactions, The cat flagship store should sell some of the more artistic and personalized products at the same time, and we should define these products in a new way, rather than making him a traditional building material.

Similarly, we can improve the product and innovation, innovation is to advance, to lose opponents in the new field will certainly be more profitable. For example, just now I listened to what you said about the old DIY product line, saying that 2 years have not been put into practice, this is just a matter of executive power? I think other factors may be more. First of all, I am here to ask if you can find a material to replace the cement, so that the customer to do their own easy to install it? I think as long as the research, it can be done, mainly to do the problem. For example, you intend to launch a DIY series, in the search for new materials, can be a DIY combination of thinking with a product, so that the form of the package, that is, the product standardization, so that users can choose a complete set of purchase, saving the user's time, while increasing sales.

In addition, the selling point of the product, I can see now, your industry in the product quality of the same situation, the main spelling is the service, can the service sit up, is the network marketing of the broad key, here is not the general compensation and quality services, mainly to consider the needs of users and details and so on. For example, door-to-door and construction, if the problem can be solved, even if the price is higher, customers can accept, do not bother to find construction personnel. Also, like three squirrels This network brand of nuts, each bag with a tool to eat dried fruit, we can also give the product supporting sales or gifts related materials and tools? There are a lot of similar, we can continue to dig deep.

Product design: Allow customers to participate in a sense of belonging

One of the factors of Internet thinking is to allow customers to participate in product design, then he will have a sense of participation, then the production of products customers will pay. can use the community and other platforms to communicate with customers and customers, this kind of thinking is the traditional sales of reverse thinking, this model is called C2B. For example, because our art products are more suitable for customization, the simple way to communicate with customers is to provide a picture of the customer, we set for him.

Further in-depth, we can engage in heartily activities, so that customers to provide photos for their children to customize, take the family line, I believe that can be integrated into the baby photos of the products are not much, why do not we do? And this product to make, the user will not necessarily be used on the wall, so that the glass brick added a new connotation, crystal hua not just glass bricks, This can even be used as a slogan. C2B mode can achieve on-demand production, user orders are very clear, so there will not be too much inventory.

Enterprise promotion: Expose oneself is to promote the product

In the image promotion and corporate publicity, there is no unified VI can be forgiven, most companies do not do image packaging this point. But now is the internet age, our company's internet image is very backward, this is mainly because of the lack of exposure, microblogging and other useful social media to now all useless, and always hold a conservative attitude afraid of the negative information. In fact, micro-Bo is a good brand and corporate image-building tools, especially now the state-related departments involved in regulation, negative speech and rumors are not spread, the victims can report, rumor makers are easily invited to tea.

In the spread of the point of view, even if it is negative, but also an event spread, easy to arouse the attention of the outside world, in fact, no one is idle to pay attention to an unknown you, so how many people like dry Lulu, such as sacrificing hue to win attention.

I used to share with you the millet, carving, beef brisket and other cases, these cases of the hands are very understanding of social communication, can maximize the exposure to change the pattern of their own, and even did not buy a product to hit the money hundreds of tens of millions, for is to expose, seek publicity, but also through publicity, through fans and celebrities to do it, Just keep on planning events, and then wait for people to spread, this is the typical internet thinking of the fan effect, I hope you also consider.

Business model: Seizing the opportunity of mobile Internet

The traditional internet age requires enterprises and products to expose and shape the image as much as possible, and finally to achieve the goal of network marketing. Unfortunately, we have not yet entered the traditional internet age, ushered in the mobile internet era, bat and other internet giants are making huge layout of mobile internet, major sites are also active in the transition to the Internet, many companies are also exploring the mobile internet business model.

We are now to do the cat flagship store, in fact, the whole Taobao system is moving to the mobile internet, Alipay wallet and micro-credit payment, such as mobile payment to make the transaction easier, Taobao very large flow from his mobile end, but in the mobile internet Taobao is not the eldest, micro-letter is the real giant, micro-letter users have reached more than 600 million, Foreign users have 100 million, this platform has considerable business opportunities.

For example, we can micro-letter to manage stores, at any time with customers to communicate, the first time to obtain customer feedback, to provide services to customers. Customers can also find our stores through GPS positioning in micro-letters, to purchase the authentic glass tiles in the store. At the same time, we can open a micro-site or micro-mall, users can directly on the micro-letter, at the same time in the physical shop experience the actual products, the store does not have the goods can be displayed on the micro-site, the user orders, the manufacturers can be shipped, agents to achieve on-demand orders, will not squeeze inventory. This model is called O2O, meaning line to line, can achieve sales synchronization, is very suitable for traditional enterprise store sales, and can easily achieve promotional activities, we have the advantages of agent channels, why not try?

My micro-credit jiwei1122,qq18883156, Welcome to add, together to explore related topics.