Internet "set" channel Sales Model

CCTV in recent years has hit the focus of wireless and Baidu, the 315 party this year to expose the Internet theft of private information. In fact, the network is a virtual community, there are virtual wealth.

Looking back on the history of the development of China's Internet, we find the prevalence of all kinds of "rogue", among which the "rogue plugin" is the most. 3721 Zhou is once known as "the father of Rogue Software", the founder of the 3721 real name of the network using a variety of rogue way to forcibly installed in the user's computer. Of course, the rogue is usually opportunistic, and then 3721 sold to Yahoo, so far Zhou lamented unceasingly. Although the original Zhou that 3721 lack of Baidu's search engine core technology, want to sell a good price in the high, but he did not realize that if the 3721 after the listing of money is fully able to spend money to buy another search engine to use, after all, 3721 there was a huge user base and cash flow.

No technology is absolutely impossible, but technology is not omnipotent. Technology is working for the service. Want to hao123 and 265 of the Web site navigation, where there is any technology, is a simple Web page, but to meet the needs of the first generation of Chinese internet users, with the help of a variety of rogue plug-ins, it succeeded.

The internet as a media, but also a special channel. To get users, we must find ways to get their attention, one of the most effective way is to occupy the user's browser, occupy the user's desktop, become users every day to contact the boot tool. Tencent QQ, Thunder, Sogou Pinyin Input method, Qihoo 360 anti-virus software, etc., are so, access to users, and then sell users to advertisers (by exposure or click charges, etc.). This is why Baidu and Google and other advertising everywhere, through the low price of access to users, and then these users sell high prices to advertisers, to obtain the profit of the difference. I can refer to the article "Analysis: The Legend of business.com" that I wrote earlier.

This "collection" channel sales model, there are many applications on the internet, such as Alibaba, will be a large number of small and medium-sized enterprises in China, and then Alibaba to overseas and Google everywhere to play advertising, to help many small and medium-sized enterprises in China to carry out foreign trade business. Domestic SEO Cattle Tong has written, "Alibaba business-to-business inevitable decline", that small and medium-sized enterprises in Alibaba than directly to Google to promote. He said that although there is some truth, but for the vast number of small and medium-sized enterprises, Alibaba's aggregate service is undoubtedly attractive, to help them save the promotion of time and energy. After all, not every small and medium-sized enterprises know SEO and SEM.

We look at Google, although in the Chinese search engine market, Baidu's market share is more than three times times more than Google, but Google by virtue of Adsence Advertising Alliance, the total advertising revenue is close to Baidu's 2/3. The so-called Advertising Alliance, in fact, is also a "set-type" channel sales model. On the one hand, the vast number of small Web sites can not find advertisers, on the other hand, the majority of advertisers also want to pay by effect. So Google by virtue of its leading web content analysis tools, the vast number of small sites advertising accurate sales to the corresponding advertisers, to obtain generous intermediary profits. Today, Baidu TV is also providing such services, in the small and medium web site of the traditional banner ads, text chain ads, added to the video ads.

In addition, Jingdong Mall, walk Show network, such as E-commerce Web site, walk is also such a road, will be a large number of businesses to attract their own platform, and then unified external publicity, this model and Gome's model is very similar. The nature of Internet commerce is no different from that of traditional business, but it is the channel of line to become online channel, so it is still very useful to know the nature of traditional business model. In the beginning, Sina will be all over the country's newspaper on its own website "Sales", the achievement of the web1.0 era of the first portal; in the web2.0 era, the essence of the "assembled" channel sales model remains the same.