Internet thinking and Mao Zedong's military thought

(This article is published in the Executive magazine 3721.html, >2014 April)

The current popular Internet thinking, but also with the internet thinking and other ideas to compare, for example, there are articles to write appropriate furniture internet thinking. Catch a fashion, simply talk about the relationship between Mao Zedong's military thought and internet thinking.

Of course, I am not here to say that Mao Zedong, the elderly in the past hundred years before the internet thinking, but that his old people's military ideas and internet thinking how many similarities, and learn and cherish.

What we hear most about internet thinking is probably "get the fuck out of the world" and "let the user Scream." Who is the cock in Mao Zedong's military thought? That's hundreds of millions of of the farmers in China. These farmers "scream" but extremely, that is risked life to defend their own land, defend the motherland, achieved a generation of Chinese majestic.

My favorite one about marketing stories, is about the Kuomintang Army 206 Division general Teachers Chich in Luoyang captured in the Communist Party of the POW camp, he how to think also think Impassability: How armed excellent national army incredibly will lose a bunch of lubber earth eight? What a shame! After several years of thinking, he finally figured out: That's because Chinese farmers are much more than landlords!

Let's look at the famous three battles during the war of Liberation. The Kuomintang army was deployed to consider not how to combat the Communist Army, but whether it could save itself from extinction. Weapons are superior to each other, the army is also the dominant number, and even there is no fear of death of the officers and soldiers, but can not fight the victory. The reason is that the Communist Army has the full support of the vast number of farmers, even the Kuomintang Army peasant children were liberated, also immediately participate in the war to defend their own land.

If general Qiu uses Internet thinking to say this reason today, is the world cock silk is much more handsome than Ko! So you have to have the world.

I think this is an excellent marketing case, talking about the highest level of marketing: serving the widest range of users. Use today's Internet language, is for cock silk service. This is the absolute reason why Mao Zedong won the world.

Of course, this kind of Internet thinking is not only in Mao Zedong's military thought, Wal-Mart's "every day low price", Ikea's "sales customers can afford a variety of home goods" business philosophy, Panasonic is fortunate to help "provide a cheap product like tap water," the idea is basically the same.

However, the most closely related to Mao Zedong's military thought and internet thinking is weak's philosophy of "spark fire can be a prairie flame". This is the core of Mao Zedong's military thought.

We know that in the KMT-CPC confrontation, the Communist Party has largely been at a disadvantage. The path of the Communist Party's development is from weak to strong and growing. Some specific strategic tactics in Mao Zedong's military thought, such as "protracted war", "concentrating superior strength Shenyang" and "fighting to win, fighting without winning," are strategic tactics to guide the development of the weak.

Because I am weaker than my opponents, I want to have a development process, so need more time, so it is a lasting war. And because of weak, so more to save strength, take the opportunity to eliminate each other's effective force. So can destroy each other's battle to fight, can not destroy each other's battle will not fight. Because our strength is inferior to each other, therefore must concentrate the superiority strength, but also must Shenyang. Because only the annihilation, can the weapons and ammunition and other materials of the combat losses supplemented, and even later included the liberation of soldiers to complement.

From weak to strong, weak, a spark, can start a prairie fire. This is the essence of Mao Zedong's military thought, but also the specific plan of the world to get cock silk.

Looking at the development of Internet enterprises, we have two discoveries: 1. Of those internet giants, basically none of them have been developed from "tiny"; 2. Those big companies that spend billions of their own internet businesses are largely unsuccessful.

First of all, we see that neither China's bat nor Google and Facebook in the United States are born to be Giants, and have a story that grew up. This growth story is meaningful, basically revealing the development trajectory of the Internet business: The beginning is an obscure small company, but because the model of the enemy, can solve the problem of cock silk, so inadvertently quickly grow up, and finally become a giant.

"A single spark, can start a prairie fire" the Internet Thinking explanation is: not afraid of starting small, as long as can get cock silk, will eventually be able to get the world. I think this is the only way for internet companies to develop. Internet enterprises in the beginning of a certain scale should be small, to undergo a "self-rolling growth" process, in a certain accumulation can be large.

We should pay attention to the mechanism and process of prairie growth, which is an indispensable link for the development of Internet enterprises. In this process, the enterprise's business model can be adjusted or reconditioned, entrepreneurial teams get running-in and exercise, the site's reputation has gradually accumulated, so that the development of the site began to accelerate in the tuyere.

So, those who make the huge money to create the website why can't survive? I think it is precisely the lack of this mechanism of self rolling growth. We see, whether Baidu or Tencent, are doing the platform of electricity, but did not make. Baidu has AH has long disappeared, Tencent's Xun is also tepid, and ultimately by the Beijing-East merger. We know that Baidu Tencent are traffic giants, the most need is traffic. However, even in the face of huge traffic, its electrical business is still unable to survive well. This phenomenon deserves our serious attention.

Baidu Tencent so, not to mention those who do not hesitate to buy traffic to build the electricity business platform. Perhaps this is the Internet and traditional enterprise development is the most different place. I used to say that the Internet can produce an aircraft carrier, but the internet cannot afford a ready-made aircraft carrier.

If you want to be on the Internet, be sure to start small, prairie, and roll yourself up. This is the essence of Mao Zedong's military thought, but also the basic of Internet thinking.

Tang people, home electric business practitioners and explorers, focused on the traditional household enterprises in the development of electric business strategy and implementation. More articles, please Baidu "Chinatown home Electric Dealer."