Internet thinking, home appliances to "penny-pinching"

Jing-dong in Changhong ordered 2 million sets of 32-inch flat-screen TV, the price is 999 yuan. If you have no concept of this thing, then I tell you, the current mainstream 32-inch flat-screen TV, the price is about 1300 yuan, the average in 1400 yuan, and a big flat-screen TV price is about 1800 Yuan, Sony's even to 2200 yuan. In other words, the price of the TV is nearly 25% cheaper than the lowest in the market, and more than 30% lower than the average price. This range of price concessions in the digital field there may be, because a variety of jerry-cut and fan fever, but in the field of home appliances, it is very rare, after all, the market competition is very full, the price is very transparent. Therefore, there must be a profound meaning ...

Channel 2 million orders is a big event in the industry, and for internet companies, behind the support of only one, that is based on the data market analysis. Although the tall product everybody loves, but in China, sells the best, then certainly is the price cheap product, this from the Red Rice handset sale is 3 times times in the millet to be possible to know. And such a price drop in the home appliance market is lethal, because the overall price range of home appliances is still relatively stable, product standardization is higher, so the home appliances do not like mobile phone speculation space, the price range of the downward adjustment, has proved the nature of the home appliances began to digital. and the traditional appliance enterprises are also through the integration with the Internet companies, beginning to the whole industry has a new impact.

The traditional enterprise production process is relatively closed-doors, most of them are independent research and development, and then channel sales, and consumers dealing with the link is mostly after the sale. But the Internet enterprise is very different, the Internet enterprise's various products must carry on the unceasing adjustment according to the user's demand, finally can become by the majority user likes the product. This kind of communication and interaction with users is the most obvious internet thinking, and the end result of this kind of internet thinking is that the product design is more in line with the user's demand, which makes the price lower, the consumers more satisfied and the sales are better.

On the other hand, the idea of Internet thinking is very important to value-added services, in other words, many times Internet companies can not directly earn profits, but through the growth of users to obtain value-added profits. This feature allows Internet companies to take advantage of competition with traditional companies, as internet companies have more access to cash and profitability, while traditional companies can only about sales profits, and the improvements that can be made at best reduce sales costs. So from this aspect, the Internet enterprise once and the traditional enterprise fusion, forerunner, will have the huge impact to the same industry.

First of all, this batch of TV products will become the Beijing-east and Changhong pry traditional TV channels of a lever, ultra-low prices coupled with a steady supply, it is likely from the size of the 32-inch segment to subvert the existing price system, and further in other dimensions "spread". At the time, Jingdong sales system and the distribution system under the line will be the impact of the traditional channels and integration, not only the BoE to obtain more user resources, but also squeezed the traditional channel market, but also to their own market system to a deeper level. For other manufacturers, the most important of the traditional delivery channels, limited by the store operation and access to the cost of users, will be a huge impact, resulting in unsalable.

And once this batch of products has been successful, in addition to continue to produce such products to seize the market, but also the formation of brand effects and channel inertia, there will be more intermediary merchants choose to carry out their own business in the east of Beijing. This has already happened before the book was sold. This way through the internet thinking "squeeze dry" household electrical appliances products moisture, will soon be many channels and brand recognition, because users are willing to pay. At the same time, the whole price system will also take place fundamental changes, "intermediate link" no longer exist, and even if the hardware does not make money, Jingdong can also be from users or other value-added services to gain. Other manufacturers will have to deal with it.

If the pilot can succeed, I believe it will soon extend to the fridge, washing machines and other major electrical appliances in the field, at this time, the Internet to the traditional enterprise sales channels of subversion really began, this subversion is not only the subversion of the channel, or price subversion, and price subversion behind, is the entire industrial chain of reorganization. This will profoundly affect the home appliance industry, eventually formed a spark, began to start a prairie fire in the home appliance field.

Believe that soon, home appliances will be like digital products as the price is getting lower and higher, the configuration is more and more high, the traditional home appliance field will be transformed, and the digital home appliances, obviously from the inexpensive and a big step closer.