Into the August, the electric business war and smoke again, and spread to the whole line

Suning easy to buy six months introduction and three anniversary marketing Strategy media conference held in Beijing, Suning easy to purchase announced two quarter sales and launch six months strategy.

According to Analysys International 2012 second quarter of the core data, Suning easy to buy in the quarter of 75% quarter-on-quarter growth, become the electric business industry growth fastest Lightning.

' With the price war becoming the norm, Tesco will continue to expand its category and upgrade its services, ' said Li Bin, an Tesco executive vice president. Li bin said, in the tourism, wine, lottery, mother and child and other channels launched, the insurance business August on the line, the future of regional channels will also work with telecom operators, online selling phone cards, election number, medicine, food and other fields will also be involved. At the same time, starting from August 15, Suning will start three service security projects, from delivery punctuality, refund timeliness and return to exchange efficiency of three commitments.

In addition, Suning will also start the Beijing strategy, the first Test line under the line of Synergy mode, 3C category of the same price promotions, high service network synergy and special preferential policies and other initiatives will make suning in the physical stores and e-commerce two channels on the market launched a strong impact, Su Ning Vice Chairman Weimin said, The conference itself is a sign, is suning easy to buy this year to start a comprehensive market offensive for the first time since the main battlefield in Beijing. Beijing Suning Tesco from now to the end of 2013 plan to achieve 10 billion sales, become the Beijing electric business share first. In the future, the regional strategy will also be implemented in Shanghai, Guangzhou, Shenzhen and other front-line markets.