Inventory website Christmas Marketing drama

Absrtact: December 26 News, Christmas has always been a sales promotion, pull the popularity of the golden time, this year is no exception, the major electric dealers during the Christmas period launched a large number of marketing activities. Jingdong Mall Launch time limit of 6 days of Christmas happy send activities, as long as during the activities, purchase

December 26 News, Christmas has always been the electric business promotion, pull popular gold schedule, this year is no exception, the major electric dealers during the Christmas period launched a large number of marketing activities.

Jingdong Mall launched a time limit of 6 days "Merry Christmas" activities, as long as during the activities, the purchase of books music, film and television, education impact of 100 yuan to send 20 yuan shopping coupons. In addition, the first Beijing-East TV Festival promotional activities also launched at the same time, welcome Christmas, buy on the 50 yuan red envelopes.

Dangdang 6 channel wide concessions, playing multiple sets of marketing combination boxing. Book 100 minus 20 full 150 minus 50. Clothing channel to play a clearance of 11 yuan, the lowest selling products 20 percent. Pregnant baby channel to play a slogan as low as 10 yuan.

Taobao Mall marketing theme set for Christmas Rhapsody. Style set in the fun marketing, to the beginning of the game, as long as Taobao Mall users, you can win the machine through the game to cash use. Taobao Mall also opened 14 venues to welcome the door soliciting.

Community website Christmas Carnival

Community web site during the Christmas combined with the site itself, also launched a Christmas marketing campaign. Increasing the stickiness of community users is the primary aim of the established community to carry out marketing activities, and it is expected to bring new users to the marketing activities of some new communities.

The literary community watercress during the Christmas season only pushed 2 Christmas events. The website tones did not change deliberately because of the advent of Christmas. The various groups in the watercress produced a lot of topics about Christmas. The film and music discussions on the topic of Christmas have also attracted the attention of community netizens.

Mop introduced us as a Christmas special edition of the Women's Eve, and selected 8 female cat girls to send Christmas greetings to the netizens. This new blessing activities to win netizens praise, Mop netizens have left a message wishing.

Interest sharing community Chinaface launched the "Christmas New Year's Day cross-year Carnival" activities, free air travel to Hong Kong, million gift you rob the benefits of the great gift by netizens welcome, reporters in the Chinaface winning page to see, tickets, vouchers, ticket models have to spend the owner. The winning Netizen publishes the manifesto to share to Sina Weibo the Tencent scarf doubled expands the influence of the marketing activity.

Electric dealers to share the beauty of the community said launched a "Christmas about the beautiful say do your Santa Claus marketing activities, marketing activities or around the real person to share the beautiful website purpose, and in a prominent position in the site launched Beijing, Shanghai, Chengdu, Guangzhou discount information."

Renren and Kaixin did not launch a special Christmas marketing campaign. But in Renren and happy net, there are a large number of Christmas marketing activities from Third-party websites to share content. From this point of view, highlighting the Renren and the network platform positioning.

Experts say marketing activities are alienated

Each Big electric Dealer website is a pair of price to die in the end of the posture. Users in the electrical business site message is mainly concerned about whether the price promotion is real, whether the goods can be delivered on time and so on. Industry insiders believe that, in addition to the price of electricity business site marketing, besides spelling low prices, but also pay attention to user experience, and constantly optimize the shopping process to find the core competitiveness.

"Why now the capital level on the electric business of the winter, because now too many electric dealers have violated the basic commercial value of law, just scale, do not ask benefits." Vicious competition resulted in high marketing costs, large area of electricity losses, and the entire industry plunged into a panic of funds. Purely for the fatten scale blood price is only the most brutal competition strategy, even if the marketing to find the difference is the industry's benign development of the way out. ”

"When it comes to community web marketing, want to stand out, it is important to work on marketing creativity, such as chinaface this carnival, smashing golden eggs in the form of people are very easy to associate with the familiar scenes on TV show, and suddenly make the marketing threshold lower, is the use of psychological marketing." ”

Marketing people say, community-class sites are to pay attention to creative marketing, can not be a simple marketing list. In line with the site positioning of the community based on the marketing to find the G-point, but also should find ways to use the power of users to diffuse marketing area.