Investor forecasts 2015| Hua: Medical education is still in the age of Saipan

Hua, co-founder and managing Partner of innovation Workshop

The tide is still flourishing, the foam dispersed or continued to ferment? 2015 may be a crucial year for China's venture, and what is the judgment and forecast of China's top VC partners in 2015? Sina Technology will soon invite senior investors to forecast the industry trend for 2015.

In the fifth issue, let's listen to the Hua of the co-founder and managing partner of creative Workshops:

1.o2o

2015 will appear more and more vertical field of O2O start-up company, but as time goes on, "pit" will be more and more small, the so-called pit refers to a radish a pit, how big pit put many big radish. For example, such as catering and taxi, spelling so high in the largest field, the opportunity is not much, and living, swimming, car and medical and other fields there are many opportunities, but the opportunity is limited enough.

The last two years O2O the most fire is the taxi and catering, and for the O2O service, there are three important points: first, the consumption frequency can not be too low, although the frequency of the low will also be developed in the future, but the initial rise of the inevitable is the frequency of high, not door-to-door consumption frequency also needs adequate protection; Secondly, the reason for the existence of O2O is to mediate, The introduction and consumption upgrades of the new resources of the shared economy.

Among them, to the intermediary refers to from the past to join the company, the establishment of employment relations, to the present individual as long as the production tools, can provide consumers with services. There are many intermediary companies, but now in fact, the Internet company has become the largest intermediary, the equivalent of the franchise to achieve the ultimate, but the field is limited to meet this condition, and the sharing of the economy is not a simple concept of sharing, but the open platform for the market to add a lot of new supplies.

And a simple example of the consumption upgrade is that users now have formed a taxi, door-to-door nail and delivery home life habits. The reason for this is that the new crowd, the Chinese economy has become better and the Internet-shaped consumption concept, these three points caused the O2O upsurge, and this upsurge than the United States and Europe more violent, because its traditional services are well-developed. It should be pointed out that, even in the non-internet age, as long as GDP reached the domestic current state, the service industry will usher in a huge upgrade.

In each field, oligopoly is an inevitable trend. In the field of taxi, drop fast has a large share, and then go in unless there is a revolutionary change, otherwise forget. More and more vertical areas appear O2O companies, but the longer the pit is smaller and less. There are also opportunities for short-term rental, long term rental, travel around the world, travel abroad and hotels, cars including all kinds of car services, and doctors have opportunities, but the opportunities are limited, and then there will be smaller opportunities.

From the usage frequency, the smaller the chance, the more vertical the crowd, the lower the frequency of use, and small O2O companies more difficult to independently become its own flow platform. For example, drop fast of the United States can not hug the thigh, but the small low-frequency words of the vertical platform may have to parasitic on other platforms, as a level two entrance from the large platform to obtain traffic and other resources.

2. Medical and educational

Medical and educational fields are hard to predict, and I can say a lot now, but it may be wrong. Because it's too early to find the right model, it's like being in the mobile-internet era of Saipan, not Android, iOS. I am bullish on these two areas, but not now can be large companies, or can be heavily shot.

At present both are groping, but after accumulating to a certain time point, the change will be very fast. This change is not a gradual change, but a gradual accumulation, and then reached a point in two or three years after a huge mutation. For example, the 09 Innovation Workshop predicted that the mobile internet would overtake the PC, that iOS would get up and that Symbian would survive for many years, but then it changed too quickly, surpassing imagination. At present, suitable for a small amount of investment, deep research, waiting for that change to come.

For the medical field, innovation workshops are being explored through other areas, including diabetes and heart-related hardware, and the combination of smart hardware and software services, including the broad sense of pension. But in reality, hospitals and doctors are at the heart of the medical sector, but it is hard to really cut it out for policy and institutional reasons. But it's also meaningful to be around the periphery, but if you don't cut into the core, the value that is actually offered and the changes to the world are not big.

In the field of education, the situation is much better, outside the system, there are a lot of things can be done, including adult, child education opportunities are many, can do a lot of things, but also similar to the situation, or the model is too early, now the Internet education is mostly to the line of things moved intact to the line.

3. Intelligent hardware

Although many investors say smart hardware is now fake demand, but its future must be good, but also in the Symbian era. At present, in this field, the number of investment in innovation workshops, many of the smart hardware has been a good performance, the broad sense of the smart hardware itself is not a problem. There are two kinds of smart hardware that are right now:

One is that it belongs to the mature products, this intelligent hardware and user real interaction, frequency is very high, Content software service attributes heavier, software and hardware itself combined very well, while creating their own vertical category and market, with these characteristics is worth investing. For example, millet, and user direct interaction, while content services have high demand.

Second, although the product is currently immature, but can be transferred through the pilot market to the successor market, in order to continue to bigger. For example, for example, the frontier was initially a geek and professional camera-level product, as well as the early GoPro, from extreme sports and integrated sports to larger markets.

In addition, there are some smart hardware and the trend of good combination, such as car areas. At present, the Innovation Factory invests some intelligent hardware in the overseas investment, and the overseas intelligent hardware industry chain involves more and more mature fields. The workshop investment project involves public sector municipal management, such as water control robots. In short, the field of intelligent space is very broad.

For the current domestic so-called intelligent hardware, most of the software service area is not separated, said not to listen to the point, just "Huaqiang North upgrade version." Some of the original manufacturers of toys added mobile phone connection, called smart hardware. These are not too many thresholds and lack of large-scale use of scenarios and software.

4. New content and media

There will be two trends in 2015: A non-mainstream content of the mainstream, before the mobile Internet as a starting point for the new population, and this year will enter the mainstream market, such as the film into the field of "100,000 cold jokes", "I am Mt" and "Violence comic"; the second is the Internet of mainstream market, including sports, The internet, such as idols and film and television, has been reconditioned, transforming the mainstream content through the Internet, involving the overall user and fan system rather than individual products.

This is a trillion-level market, with special fire last year, including comic-strip comics, beep-mile and bucket-fish. This year will be the main content-now the new content of subculture is the future mainstream content. For example, Marvel was originally the American children to see the comics, was almost dead, but now half of the movie box office has entered the diffuse-Wei pocket.

The reason is: a new generation to grow up, their content tastes different, the system may not look, the second they look at the channels have changed, no longer television, etc. the third is the change of production mode, including the production process and system changes, the author and the user to create a change in the way, Including advertising and content fee patterns have changed. When all the elements have changed, it is a trillion-level market.

5. Artificial Intelligence

For investment, less domestic institutions to invest in pure technology companies, and artificial intelligence in the field in 2015 will be more difficult, the threshold is relatively high. Innovation workshops do not normally invest in technology-theoretic start-ups, the investment is the theory is perfect, but lacks the concrete algorithm implementation the company, simultaneously must conform to the big vision and the application scene, third is the team itself technical request is relatively high, because the technology does not have the national boundary, the team must be Top3 in the global same domain.

Now we don't talk about the narrow sense of artificial intelligence, such as computers over the human brain, but in a broad sense, involving technologies such as computer vision, image speech recognition and object recognition. In fact, artificial intelligence is not a sci-fi thing, now the sensor cheap, networking ability, to achieve the reality of the world automation of the last step.

In the broadest sense, it involves the internet of things, and the better landing of the mobile web requires sensors, interactive recognition and algorithms to reach the physical world. Startups have lots of opportunities because big companies have many limitations and limitations. Bullish on the Internet big companies have actual combat experience of the entrepreneurial team, such as Google Facebook has a lot of Chinese, they are in the core of the field to do practical work, but the field can not cast a lot of team, because the world good enough team is not many, and Chinese and American VC will look together.

6. Internet Finance

The field was hot last year, but it was a long-distance running process like the electric dealer. The first phase of the war focused on the deposit and loan, the need for a large number of users and funds, and directly facing the consumer products is only a small part. 2015, from the product supply side to the different types of customer service, but also full of opportunities. There is much more to be done in supply chain finance and vertical sectors, which is a long term investment.

The innovation workshop used to be passive in its three broad internet finance companies. They were all technology companies, eventually becoming internet finance companies, and at the same time on the fun part. such as face++, such as face recognition products used in the Internet financial levy online account, and the other is to do the security field, and then do the core key areas of finance, including funds management, hosting certification, security and user accounts.

This year, a lot of asset-side, supply-side, process-side will emerge many companies, have a lot of opportunities, because it is too close to the money, but to find a long-term competitive team, or to spend their minds.

(Responsible editor: Mengyishan)