is a taxi software losing money?

Is the taxi software good or bad? The same answer will be answered by all the people I have enjoyed, of course! Can the taxi software really bring value to both drivers and passengers? Obviously, absolutely.

After that, will we have such a doubt, the taxi software company can make money? If so, how? If not, why not?

One, in the end can make money?

In the issue of a quick taxi: how long can you burn the money? After the article, caused a lot of friends of the big discussion, today I focus on the next taxi software how to earn money, I hope to play a role in the discussion.

After all, all not to profit for the purpose of investment and entrepreneurship, are bullying!

Second, the demand is just needed?

First of all, the need to take a taxi, taxi belongs to the public demand, the city's most people have hit the car, but not the daily need, the frequency is not high.

And the need for matchmaking. For the driver can reduce empty rate, improve income, drivers have to drive every day, so there is a certain demand for passengers, although can improve the possibility of taxi and convenience, but the taxi this thing itself frequency is low, so the demand is weaker.

In addition, there are already some low-cost competing products such as dispatching telephone, team micro-letter and so on, the demand for taxi-type App weakened a part.

Summed up: The demand for taxi-type App belongs to the need, low-frequency times.

Of course, based on the needs of the demand, low-frequency, there is no entrepreneurial opportunities, here for the time being only to do objective analysis, do not make qualitative judgments.

Could it be replaced by micro-letter? Could it become a taxi company's dish?

First of all, Tencent is it possible to do similar services?

Very likely.

Because March 5, 2013, MA at the opening of the National People's Congress, the gap has been made clear that in the next few months Tencent will be on the micro-trust platform to launch the micro-payment options services such as taxis. This matter can be seen in the Sohu IT report "Tencent CEO Ma: Micro-letter will soon start commercial operations."

The recent biography is very fierce "Tencent is interested in strategic investment tick taxi, micro-letter business will be integrated taxi business in the future" rumors are not groundless.

Of course, Tencent did some of the things did not do, can not simply assert that micro-letter to get in, taxi-like App is over.

But when the taxi App completes marketing, education, nurturing work, drivers and passengers have been trained to use mobile phone through the mobile Internet initiative showmanship or about the car's awareness and habits, we will communicate information and docking platform transfer to the micro-letter is not a lot less difficult? Taxi-type App positioning function in the micro-letter has actually been achieved, as long as the driver in the introduction of the identity and passenger status, passengers to find peripheral users can find empty vehicles, it is entirely possible to meet the driver and customer information docking needs.

Similarly, if the market is well educated, the process is clear, can make money, the taxi company to engage in a taxi app to replace, other private taxi app results? After all, the taxi companies have mastered the core resources of drivers, but also easy to obtain policy support, they have to do the cost of this matter will be much lower.

Shanghai Johnson's taxi company in 2007 has been for its own taxis loaded with intelligent terminals, real-time upload road conditions, speed and other related data, by selling the data has made them profitable. When few of us talked about the word "big data," Johnson was already making a lot of money with big data.

If a taxi App really makes a profit, what do you think the smart-smelling Johnson would do?

Whether to catch the taxi driver is a taxi-type App key, but this core resource is in the hands of the taxi company.

Taxi type of App is there any possibility such as the so-called in the country has 600,000 members, once claimed to be "auto insurance industry Ctrip" of the country's largest auto security intermediary agencies-Car alliance herd, the last or the insurance companies to lose the soil of survival?

Four, taxi software possible ways to earn money

Although the former have enemies, after the pursuers, but the use of potential competitors have not yet grown up before, can establish their own strong competitive advantage, the establishment of competition barriers, the establishment of a broad moat, nor is there no hope at all.

Therefore, the following to seriously explore the next taxi software may be the way to earn money.

1, from the taxi this thing itself can make money?

The taxi software itself is the intermediary to complete the transaction between the driver and the passenger.

So, can you earn an intermediary fee? Passengers should be able to pay a certain fee during the emergency period.

During the empty period, drivers should also be able to pay a certain fee.

The fare increase is one of the forms of car snatching.

But there are two problems: first, the fare increase this matter has the policy risk, in the policy is not loose before the big; second, taxi-type software more competitive incentives, you charge people do not charge, the result is that no one received fees.

2, take the taxi this matter expands open can make money?

For example, to help drivers to add new business, in the same city to allow taxis to act as a logistics transport link function.

What are the ways to expand?

3. Can you make money with flow?

When the taxi App has a huge installed capacity, it is logical to carry out the flow of business, is it possible to earn money?

The number of drivers is limited, and the flow of drivers seems to be useless.

Although the number of passengers is very large, but the use of taxi App frequency low characteristics, determines the passenger just as a specific scene of a tool, it is difficult to play a good role in diversion.

4, advertising can make money?

The ad on the phone is now not looking too much, and there is too little advertising on smartphones. Even Robin Li complains that the phone screen is too small and the amount of advertising is too small. Baidu, Micro Bo did so long from the mobile phone advertising also did not catch much oil, it seems that the play is not big.

What's more, the frequency of the use of taxi App is low, and the time for users to watch ads is even less.

5. Can you make money from large data?

Now every entrepreneur says his project can collect data and can make money from big data in the future. But how do you earn it? When investors ask a little, many entrepreneurs are Wang.

In fact, taxi-type App is clearly likely to make money through large data, the case of the Johnson taxi above is a good proof. The use of mobile phone-type App using the original accelerometer sensors, GPS and so on to complete the driving track, speed, driving habits and other drivers data accumulation and collection. The data itself is very valuable.

The point is, will the taxi company stare at this?

Others say that collecting passengers ' use data to make money later seems unlikely. Because their use frequency is not high, cause the data is actually not big, insufficient, the value is very small.

6, from the O2O integration through advertising can make money?

This is a matter of fact.

Baidu recently updated its map client, IOS version upgrade to V4.7.0, version of the new online taxi service. This increase in online taxi access to the "tick-tock-Taxi" online application services. Baidu Map of the taxi function does not need to jump out of their own products, in the third part of the application of access to a deeper operating process can be completed in a station Baidu map.

In the "Baidu Map Service terms" only "third-party services" and other terms described in this cooperation. Now the new version of the taxi function only Beijing users can use, Hangzhou, Shanghai's new version of Baidu Map will soon be online, is said to be connected to a quick taxi.

Through similar to Baidu map of LBS local online life services to find businesses to collect advertising fees, taxi applications to take some into.

But now the taxi application and Baidu's cooperation, mainly to taxi applications to provide services, Baidu provides the flow of the way, the follow-up will enter into the stage, the results will be? Wait and see.

Similarly, the quick taxi is also pushing Alipay to pay, which is one of the reasons for Ali to consider the injection. Is it possible to combine the local life service that Ali calls every day to earn some money?

7. Can make money by selling

Now it seems that the general investors are not interested in taxi software, mainly Baidu, Tencent, Alibaba from their own business perspective to do some strategic investment. Then some large taxi-like apps are part of these large internet companies or the overall acquisition of the possibility exists.

In addition, taxi companies may buy some low-cost, small size of the taxi-type App for their own services, reduce their own development, application costs.

V. Summary

I throw out a taxi-type app problem, not for the black taxi app.

As an investor, I hope that every entrepreneur can succeed, so that investors can succeed.

Hope that some of the thinking and discussion can be used to taxi-type App entrepreneurs have a little value for reference.

We just stand and talk, and we use the fast-working CAB co-founder Zhao Dong Nick in my last article "Quick taxi: How long can I burn the money?" "In the end of the reply, I hope I was wrong."

"For all the reasons I know, I can't refute the number of this article with any number I have known," he said. But since the estimate, should investigate accurate, estimate clear. This is why watching death, doing live, taste death, deep living, superficial death, actual living, watching death, the Bureau of Life, critic fool, VC look alive. Horseshoes, striking. I have said before in the article: Hit dead, hit live. ”

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