Is big data really internet thinking?

Big data in http://www.aliyun.com/zixun/aggregation/8344.html "> Mobile Internet era is becoming more and more important, not only because of the obvious trend of user's habit fragmentation, More because of the diversity of marketing in the user choice of a wide range. Grasping the user's attribute and the effective transformation of the user is the problem that both the tradition and the innovation enterprise have to face.

When everyone is discussing the internet thinking, what is the Internet thinking? Each family has its own theory, but ça is inseparable from the data mining and analysis applications.

Attention to large data, attention to the Internet thinking, not everyone's gossip topic, everyone's goal is to improve business operation efficiency. But to say that there is a connection between the two, big data is not a novelty, let us first look at the big data analysis of a classic case.

During the Second World War, the British bombers in the initial loss is very serious, so that the War Department has the intention to cancel the attack on Germany, facing the bomber is the only way to combat Germany, if given up, it is likely to be completely passive strategic. So all the top experts gathered to study how to reduce the loss of Air Force bombers. They analyzed the data of the return fighter, the wing and the fuselage were found to have the most damage, but the problem was that if the wings and the fuselage were strengthened, the bomber's own weight would be greatly increased, the payload would not even take off properly; A young engineer has asked why it is against common sense that the plane's engine and cockpit's hit ratio is close to 0 from the data.

The data of the plane that did not fly back was seriously neglected, and the survival rate of the engine and cockpit hit was close to 0! Since then, the aircraft as long as the engine and the cockpit loaded with the necessary high-strength steel plate, it greatly improved the survival of the bomber's chances. The strategic bombing continued until the end of the war and made a great contribution.

If the internet thinking so powerful, as if to where to subvert, in fact, the essence or large data, is the application of large data, in the most can get output of the field of investment, nature can get the biggest return. The internet thinking plainly, is how to find an effective analysis model for different things.

Take the recent hot hand swim, from the monthly water million is a good game to the moon Water is a good game. However, when Tencent officially entered the market, these experts all dumbfounded, Tencent casually run a hand tour on the easy, the best one has been 300 million months of water. Channels have not changed, the media has not changed, how users have changed?

Internet thinking is the market to maximize thinking, product input needs to meet the needs of the user's human experience, rather than simply copy the skin, the devil hidden in the details. A "jet" so many non-hand tour users have accepted the hand tour, the demand for entertainment is every user has, why before the operation of the hands of the people to do, and not be accepted? The complexity of the operation is the biggest problem. The first masterpiece of the micro-credit game is not a variety of gorgeous graphics, but it can be fun and can play, to meet the core needs of the users of the hand. Since then the introduction of the game is not the industry's most beautiful screen, play the most diverse, but it is precisely in a vertical area to meet some of the most users. These are also reference to qqgame years of data analysis base model, and in mobile internet users do attribute classification to make the optimal deployment.

Can be seen, often the internet thinking subversion is not a person, but our knowledge of things (flying not back to the aircraft to make the new aircraft more secure, do not play the hands of the user to travel to achieve the success of Tencent Interactive tour of the large), the nature of the people have not changed, but each area they can show the form is variable.

If there are people who say that QQ and micro-letter of social relations is the core competitiveness of Tencent, access to users as the main means of product development, then in the Big Data era, in everyone's attention to the internet thinking of the era has lagged behind. It is outdated to observe the three-dimensional world with a two-dimensional perspective.