is interaction design a dead-end job?

Last week, Ideo's Bill Moggridge, after screening's objectified, made his comments from his home. In a nutshell, he feels that interactive design has become ubiquitous, that anyone or everyone can be an interactive designer, so the role of the interaction designer is (or will be) unnecessary.

So is interaction design a dead-end job?

As a professional knowledge, interactive design is still promising. But as a profession to provide services independently, there is absolutely no future.

I have not received any support in this position in the office. But obviously, I'm not saying that our interaction majors are like flipping burgers in a mall. Instead, it is because of the growing maturity of the interactive design to the point where there is a limit to the beginning. I see that there are three main factors behind it, hoping to find out the direction of the interaction design by interpreting them.

The growth of interactive design practices stems from the user's need for the current software experience, knowing what they want by understanding the user's ideas, and ultimately ensuring that the software is consistent, reasonable, usable, and ultimately satisfactory to another customer. In other roles in developing software, from senior managers to product development managers to software developers, few people have access to these values and are unable to deliver.

And today it has changed a lot. Software developers have a lot of good interaction design feelings. The value of the entire developed deliverable is based on understanding the user's needs. There are a lot of software developers and development-driven organizations that lack or do not have the professional interaction design involved and can develop good software.

The modern development system model provides a good baseline for generating interfaces and interactions, and in the past requires a skilled interaction designer to implement it. In the case of the iphone, though it's hard to design a good experience, it's not easy to design a bad experience. In the development of network software, AJAX Library provides a lot of very good interface model, just call from the box, which greatly reduces the development of a software need to design and programming the cost.

Therefore, from the software aspect, with the development team interaction design understanding level and the quality is unceasingly improving, a successful market-driven product no longer needs frequent or a lot of interactive design work.

Another factor is that more and more devices now have direct input and feedback mechanisms. , it is very important for the interaction designer to improve the communication of human-machine information when the user understands the Operation interface which is composed of virtual abstraction and no physical feedback. As software operations become more "natural", the interaction designer's work will move from the screen to the entire device.

The design of a device with physical feedback has always been a matter for industrial designers, a profession that has a long history of studying the use of the environment and the user's needs to interact with the feedback user. And, today's industrial design education also includes many user-centered training similar to interactive design.

So, from the hardware side, the interaction designer is expanding into a deeper discipline that has a better understanding of the physical materials and the areas of ergonomics.

The digital industry emerging from advertising is a new creative industry whose tasks are defined as having all the user experience of a product. They strive to ensure "commitment" and develop "brand experience". These institutions often establish a more strategic relationship with their clients, managing the entire "user interface" of the product, including physical, packaging and ancillary materials, providing online services, personal contact points (personal touchpoint). ), advertising and marketing campaigns.

So, from a marketing perspective, through creative approaches, interactive designers are changing the ideas of savvy brand management professionals and implementing their ideas by controlling demand.

But we didn't lose everything. Excellent interactive design, which has been recognized by practice, extends to a wide range of product and service strategies throughout the consumer lifecycle. We have adopted terms such as "user experience" or simple "experience design" to prove that we have transcended the personal interaction design based on the screen interface. Today's strategic ' interactive design ' focuses on the individual's experience with your product, service, entire company and brand.

The services we build are based on the products and services we create. The most important thing is that what we are doing has not entered the Virgin land, but has stepped on a piece of already occupied territory. The occupiers are also looking for the same way to put together what they know.

The challenge is to use our unique value expertise to work with people in other disciplines.

Address: http://davidw.me/interactive-design/translate-interaction-design-dead-end-job/