Is it a Web site?

Oh, narrowly speaking, of course. But it can also be said that it is not fully counted.

Friend Emile, the founder of Coffin Le, is a friend from the businessmen, and the Internet in fact, she has a weak relationship, recently made a website: play together. In her latest diary, a number of comments on the simple interface to some of the pure natural site criticism, Emile very happy to take a single full collection, and said "to work": Of course, progressive improvement.

In fact, in my opinion, even if it is to build a site to play together, Emile is not a http://www.aliyun.com/zixun/aggregation/9894.html "> Internet people." Instead of building a website, she says she has a new channel for doing business: Doing business on the Internet. In other words, the website for her, is not the purpose, the tool.

Since it is the so-called "Business-to-consumer" site, that as a new media person I just pull a few words, improper, but also hope Emile Haihan. As for the business of this matter (such as after the article mentioned Logistics and after-sale), Emile is a very talented master, there is no need for others bandoro what.

I have always believed that Dell was the most successful web site for the Business-to-consumer (so far, not one). One Liu, an internet expert, thinks that the best thing about the website is to sell, and I'm not so impressed. However, in that article, he was right:

Consider the stock, logistics, and after sale of these three seats on every businessman's head mountain.

The meaning of this sentence I read in turn, for a Web site, inventory, logistics and after-sale is a matter of concern. So, the criticism that Emile received is indeed a bug, but it is only the disease of mustard Moss, not the most important problem. Although "the Devil in the details", but always have "priorities" is not. Emile is not sitting in the tens of billions of thousands of funds under the Lord, everything to talk about opportunity costs.

Dell has become the most successful consumer Web site, or the most successful computer retailing company, one of its tools is inventory. It is said that its inventory turnover has been done for three days, and Lenovo, China's best computer retailer, is said to be six days. --The computer industry parts update quickly, can refer to the new version of Moore's law.

Inventory, which is an asset item on the corporate balance sheet, is, in fact, the biggest liability: because it has a backlog of funds. A business, profit is the second, cash flow if there is a problem, but to have the extinction. Any company that sells actual goods must attach great importance to the stock, even if the turnover rate is increased by 1 hours, it is no small progress.

How to use the network to help inventory issues? Dell's approach is to be customized on demand, and toys of course can be considered, but most of them may not be able to do this (unless the customer is a gift box package, but this customization is not depth). However, the advantage of the Internet is that "everything can be done", using some of the small programs deployed on the Web, can indeed do:

A good network shopping system, not only can you record all of your actual shopping, you can record all your spending, you can also record all of your items browsing records (which can be considered as some kind of shopping intention), and you can also record the length of your stay in front of any item (how strong this intention is). So, in theory, any behavior you do on a shopping platform--all "data"--can be studied by behavior. The results of the study can be obtained at least two: one, your personal propensity to spend, so that the shopping platform can better recommend to you what you want; second, everyone's propensity to consume, if this platform is big enough, the buyer seller is very much, can even dig out the consumption tendency of the whole society, in other words, Is the true sense of fashion and popularity.

The most important problem is not what page problems, nor color problems, but data monitoring problems. As a platform for selling things, initially limited to traffic, according to the law of large numbers, of course, is unlikely to get how much sales (1000 independent IP access can be a single 1 times?) This is also a problem that requires exact data support. Therefore, each IP access, must have a certain program to monitor, monitor what? That's the message I mentioned in the preceding passage. This information can be used to guide and even control inventory.

An experienced salesman in the shop is very can "wind": this guy's purse drum not drum? How big is the purchase intention? Can you persuade me to increase TA's budget? Network sales, no salesman, so have to rely on data, to do further data mining for analysis.

It's not a website, it's a business tool, and the phone and fax on your desk are essentially the same thing.

Finally, by the way, Emile is recruiting (1) Shockwave or Unity engine technical experts, can bring the kind of team, (2) Online games planning. Interested parties can cast a resume to the company. I specifically do not write the email address of the resume, because I thought, if really want to join, should be able to find it (I gave some links in this article, enough to retrace).

However, I think Emile also need a data analyst, every day is to face the data analysis, and understand what data is needed to analyze, which is to focus on analysis, and more importantly, know what to find data for analysis.

I once told a data analyst that she copied to her blog:

You not only need to know the data, you have to learn to know the meaning of the data, but also learn from the meaning of the reverse to know what data to find.

That's probably the job I'm recruiting the data analyst for Emile, if she needs it.