Is it retweet or like?

In the same article, do users like to click on Twitter retweet or Facebook? What is the reason behind it?

Attention to this problem is due to Mashable. The famous Social-media website added support for the Facebook-like button the first time Facebook launched Open-graph. At the same time, Mashable also used TweetMeme to support Reweet. Both of these tools provide the number of forwarding times.

An ordinary technology news, the number of retweet is about 4 times times as like. If more statistics some articles, 4 times times this gap is basically maintained. It is only when the news itself is related to Facebook that the click times of like are close to retweet. And if the news itself is related to Twitter, the gap will widen.

Why do users prefer retweet to like?

First, Facebook has more users than Twitter, so clicking on retweet should also have Facebook's account number. Second, Facebook's like button is officially supported and is easier to use than a three-way tool such as TweetMeme. It's supposed to be Facebook's like button clicks More, why the fact is the opposite?

My idea is that a network of two SNS with Facebook and Twitter has led to such a result. When users choose retweet or like, they actually choose which network of friends to see this action.

On one side is a Twitter of interest, with Facebook made up of real friends. In connection with an article translated before me, "the general method of stimulating new users to use SNS network applications", has come to the conclusion that the user-generated UGC is affected by the response, "Sending this message to a network that generates more responses" is subtly solidified in the user's brain. As a result, Mashable's science and technology articles are too professional to be in the category of interests, and users naturally choose Twitter instead of Facebook, a real friend who has no interest in social media, who will not respond to such professional news.

As a corollary, the popularity of entertainment, life information more easily spread in Facebook's network, which is also the real name of friends in the happy net has been confirmed. The reprint of Happy Net is mainly entertainment and life information.

On the other hand, we also see that the real-name system is not a core of SNS, just a choice, select a form of network method. The network, which is made up of real-name system, is not invincible, and the network of Twitter has a better performance in particular areas of interest.

In what is ICD, I propose that Internet product design is actually designed around the generation and dissemination of information. Information has the same characteristics to some extent as capital: information tends to choose the one that can generate more impact paths, and capital tends to invest in the way that returns the most. The choice of appropriate information in the matching SNS to spread in order to have more impact.

I quickly associate myself with the sns--watercress, which is also made up of interest. Watercress in a tepid state for several years, as the long tail of the theory of the letter, watercress has been taking a small number of routes, the above has a lot of interests of small groups of interest. In fact, this kind of interest has always been outside the mainstream culture, it is difficult for ordinary users to accept, which is why watercress has a millions number of users but did not form a net of tipping point.

If the watercress selected cultural SNS as their own direction, but also around the book reviews, film review to help users build their own circle of friends, then the next step to do is to put what kind of cultural information to this SNS, so that users spontaneous forwarding. Once the user discovers, the freshest, the most true, the most valuable one-hand information always comes from the watercress, then the user stickiness naturally produces.

Recently, watercress finally began to introduce some stars to the watercress open home. Zhang Zhenyue Such a star between the minority and the public is a good touchstone. You can look at how small audiences react and see if they can attract more people.

Social media in the promotion of products, you can also use this conclusion reasonable allocation of resources: if it is a life-related product promotion, happy Net is a good choice; if it is for a specific area of products, more attention should be paid to micro-blog, and the corresponding professional community. Of course, if there is no limit on resources, multiple-pronged is the best choice.

Source Address: http://mxwu.does-exist.in......o/blog/?p=247