is the art of electrical business more and more distant from the aesthetic?

According to incomplete statistics, at present, there are more and more works of art in China, when the online art transactions into the high-speed development period, people for "art parity era" cheered, many people are also worried that under the fierce competition, the lower prices of art if are some "Huo", "mainstream", is the art of electrical business more and more distant from the aesthetic? Has the art traded become an ornament? With questions, the reporter interviewed the industry experts.

Curator, art critic Xu Zilin--making "leackage" illusion interference judgment

Art dealers must do it, but there is a big shortage: it changed the attributes of art, the art as a luxury to make the low-end of the "art goods", is playing the name of the art of selling ornaments, strictly can not be called "art", but called "decoration of the Electric quotient", its harm is also obvious.

First, the illusion of "leackage" for the masses, misleading ordinary consumers in a pile of hundreds of yuan, one thousand or two thousand yuan in "art goods", like the lottery to select the future "Master of Art" works, dazzling works of art to disrupt the public's judgment of the arts, and secondly, for young artists portrayed a false future, Thought that by selling hundreds of yuan of paintings can survive, development, resulting in the creation of quick success, their painting slowly became decorative painting, no longer to pursue the depth of thought.

From the trace, I can't help asking: what kind of service can the art electric dealer bring to the public? Do you choose an art dealer because you can't find artwork, or you can't find a cheap piece of art? How low is the price? In fact, in my opinion, this painting is not art, value geometry, this art standard should not be provided by art merchants, but should be decided by art critics, curators.

Compared to the traditional art market, in fact, the art of electrical manufacturers lack a lot of: first, the art of electronic Business in the art world does not have much power, it has no more resources for the choice of artists and artworks, it is difficult to choose the heavyweight artists and works; second, there are difficulties in cultivating customers, no important artists and works, It's hard to develop important collectors.

So, can the art dealers go from the low-end to the high-end? This may be a dream, because the current living artists, in the end can provide a number of valuable works of art? Now whether it is the art of electricity, micro-letter auction, or young artists program, from no reserve price to hundreds of, thousands of yuan, all stressed in the "discovery", "potential", "Bole", "expected" ... In fact, these decorative paintings just decorate the wall of a wallpaper, and art has nothing to do.

There are many kinds of forms of consumption art, ordinary people's home want to put a piece of art, but can not afford expensive how to do? I suggest we buy a fine copy of the masterpiece. Now the replication technology can be infinitely close to the original, its transmission of the original art of the classical emotions, not those inferior, forever and art history could not even reach an artistic standard of things can be compared, the latter of the public aesthetic damage may be life-long. I have also been suggesting that the popularization of the arts and aesthetic education of the general public depends on the best of things. Like to learn block letters, must be from Yan, Gongquan began to learn, the script must be learned from Wang Xizhi's calligraphy.

So, as an art dealer, these standards should be made available to buyers:

1. How do you choose artwork? Auction will be a special auction, art fair also has a theme, each gallery hanging paintings are not the same, these are their operating values and judgments, the art of electricity business;

2. How to prove that the price provided is reliable. Art prices are unreliable at this stage, and galleries and auction houses are unreliable. For example, because of last year's fried ink, and Zhu's new death, the auction house that the new painting will rise, and then a lot of push to the market, but this price has not been recognized, so streaming shot. As an art dealer, it should also reflect that VW buys a piece of art not because of its low price, but because of its price.

Huaxiang, professor of Central Academy of Fine Arts--the irresistible reputation of electric dealers

Art dealers are unstoppable, when everyone can consume art, it is the spring of art. To the painter, the art market has the intense competition, only then enhances the artistic quality the impetus; and for the general public, the art of the electrical business is still in the initial stage, the line of art, in the eyes of experts can be said to be very bad, the primary collectors are to buy things at the point of view of the purchase, realized that the electric dealers also began to play brand, Vertical Word-of-mouth, in the credit mechanism and expert team to make efforts to give consumers confidence.

With the improvement of living standards, everyone should consume art words, this volume is very large, coverage is very wide, the kind of relying on the monopoly of a painter, a group of paintings of the old model, has not been feasible. and network sales not only civilian, and all people are equal, people can find their favorite works and businesses. But the art currently traded online, as far as I can see, has very few good works, compared to galleries and auctions, where the level of art. In fact, the people who do the art of electrical business, most of them have a professional background, a lot of graduates from the art institutions, their agent works why so bad? Not their low vision, but because the nature of the Internet so that high-end art can not be sold through the network, even if there are some famous works, but also occasional, or relatively small format, or exploratory testing, these poor, low standard of work can be sold out, indicating that the public agree with such works.

This phenomenon is worth vigilance: If the artist sees this market and treats it as the main channel, it will certainly affect the whole art creation, but the good works have no chance to appear. For instance, when a painter is in short supply, will not consider the public, if he takes into account the popular market, the number of paintings, the price will be reduced, and the quality of the lower, but from another point of view, the public may buy famous test products, such as new exploration, the use of new media.

What are the people who buy art on the Internet that is not of high artistic quality? In fact, many of them have a net worth millions of, tens of millions of people, but only willing to spend hundreds of yuan, thousands of yuan to buy a painting, he bought a painting, is not to consider the art of one of the functions-embodies identity, he is only from his own liking, cheap and reasonable angle, then his standards for the arts is his own standards. We know that many people in China in fact in the art of edification is zero, no judgment, so he must be on the Internet to buy the cheapest works of art, simply do not see his net worth and class, like in a stall to buy things. But I think, with this mentality to buy art people will eventually change, the introduction will be on the artist and art has a higher choice, it is like you go to pan home, antique market, second-hand market, just start with their own eyes, true and false does not matter, figure like, fun. This is also the primary mentality, when buying more, will read, improve their knowledge reserves and aesthetic level, and gradually collect high-end art.

Anti-art electric Trader Hihey (Hello) President Bin--The art electric trader breaking the aesthetic monopoly is the progress of the Times

From the aesthetic point of view, I think, everyone is equal, each picture is equal, line painting or not line painting, as long as someone like there is his truth, this is a free market.

Just like the contemporary people can not look at the realism of oil painting, that the realism of oil painting is still on the technical level, realism also does not look at the contemporary art, that the contemporary artists do not pass the technology. I think that as long as there is a market, there is a reason for its existence. As long as someone is willing to enter the market, he even went to Dafen to buy a 100-yuan painting, I think it is the progress of the Times. Because people no longer only focus on real estate and stocks, but also began to pay attention to culture, art consumption, pleasure themselves, enhance the aesthetic. And art is very personal, but also very diverse. Personally, I prefer the collection of contemporary art, such as sponsoring some of the artist's conceptual devices, which represent more academically advanced ideas and experiments. Compared to the previous generation, we are two sets of aesthetic systems, the previous generation emphasized technology, handicraft work, and the younger generation emphasized creativity.

The art market in the past created a monopoly, such as auction houses or galleries, are so-called expert system, but in fact, there are many good artists, but there is no opportunity to enter the market circulation, so led to an aesthetic monopoly. Art dealers break the monopoly of the aesthetic, the artist works can be transmitted through the Internet, the public can find their favorite things through the Internet, this is the art of electrical business to the aesthetic contribution. We have two values: one is that everyone can be an artist, as long as you sincerely paint, your work can be promoted on our platform, because we will not make value judgments of the work, and the second is that everyone is a collector, you know well, do not understand or not, do not need to read, learn the entire art history of the world can be in the "Ha Hey" Buy the painting above, you only need to consider you like not like, the price is not suitable for the right to sell. People should be more and more free, not like others, this is the value of art, but also the internet to the industry's impact and value.

I've noticed that online trading has two features compared to offline:

First of all, the style is uncertain, more yuan, there is no regularity can speak. Previous experience is almost impossible, you feel very bad, others buy, you feel good, may not sell out;

Second, the buyer group immeasurable. From university professors, bank governors to entrepreneurs, like Han, Guo has bought paintings here, and there are some unimaginable people, such as Beijing Dongcheng District, a city Chengguan, he often buy paintings, although the price is not high; and a buyer from Jiangsu, he bought a seemingly ordinary, but the name of more interesting oil painting-" I am your enemy, but you are my friend, let me be impressed.

Shanghai Hongsheng Auction, Zhao online Chairman Zhao--The internet age art should go to the public

I always think that if the art collection is put together with the goods, the true cultural connotation and charm will be lost. Therefore, as an art collection of e-commerce must be very good faith and professional.

At present, the art collection of E-commerce is still in its infancy, although the traditional auction industry in some sectors may have been very mature, but the art of E-commerce is only at the beginning, we can not take a newborn baby with an adult to compare. As long as there is demand, trade, and growth in the online artwork, we can see that the baby will grow up in the future, and that the final adult status is not necessarily a familiar line of adult status. So I am not worried about the low end of the art of the electrical business, but more worried that the art collection if only a small audience to serve the minority, there is a potential crisis. In today's internet age, art collections should go to the public.

Of course, whether high-end or low-end, the difference between art collection and commodity always exists, today we are trading a 1000 yuan of art, it is always a worthy collection of art, but to buy a millions of car or hundreds of thousands of of the package, it is always a commodity, the difference is not in the price but on the connotation.

As for the mixed and mixed phenomenon, I will not be too worried, we are actively involved in building art E-commerce platform to be encouraged and affirmed, on the one hand, we believe that users have their own choice of art collectibles ability, on the other hand, they also believe that these platforms will continue to improve in the process of operation, and finally to professional and honest. I also noticed that the development of each collection plate users is very different, indeed many users from the stall "leackage", buy fakes, buy line painting began to become a real art collectors, these professional and collection experience, all need knowledge accumulation, time accumulation. So it is not necessarily a bad thing to start to have some line painting and counterfeit consumption, which may cause new users to lose or take some detours, but this may be unavoidable in today's business world. What I want to say is, whether today is to go to the booth "leackage" or buy line painting, at least many of our users began to care about art, buy art, user groups are constantly expanding, I believe that eventually they will become more and more professional, the market will become more and more big.