is the choice of the business brand or the product brand the way?

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Looking at the current pattern of online shopping market, the competition of the companies has become increasingly fierce in all fields. When the traditional enterprises gradually began to expand online shopping market, the previous industry giants have set a certain threshold for competition. To be bigger, we need strong capital to enlarge our business scale, accumulate customer base and increase sales. When many companies reach a certain scale, they ignore how to build their own brands using the existing customer base.





currently can be divided into a comprehensive (when, excellence, Taobao Mall, etc.) and vertical (Jingdong, Chihiro nets, etc.) two major categories. From the intuitive analysis, the integrated class of consumer is more suitable to take the road of commercial brands, and vertical business should take the road of product brand. For example, when it is to do department stores, the sale of a wide range of products, agents and more brands. In this case, it is impossible to make all the goods into a brand, and then please not the same industry manufacturers to do OEM, affixed to the "when" trademark. and "Chihiro Nets" such a monopoly of women's clothing mall, all products can be a "Chihiro" this brand to carry out sales.




Why does
need to consider making a brand, rather than being an internet-based sales platform? From the "Gome, Wangfujing department store" such a traditional business brand analysis, how to let a large number of product manufacturers compete in their stores to open counters, while allowing these manufacturers to improve product sales and brand image. Because of their long-term accumulation of stable customer base, and constantly through advertising to disseminate business image, thus forming a good business reputation. Therefore, such as "gome" such a strong brand in the business does not need to rely on a certain manufacturer, at the same time have enough strength with the product manufacturers in terms of price.





when the traditional enterprise transplanted the brand advantage of the line to the online time (such as Li Ning Company to open the business shop), the original agent of the brand of other commercial shopping mall's price advantage will be lost. Prices are always in the hands of brand manufacturers, many agents of the brand will undoubtedly rely on the price to win customers. The same price, the same products, the same service, customers will choose the lowest price shopping site. The more mature online shopping market, the lack of brand competitiveness of the company will gradually face elimination. and pay attention to their own business brand construction site, will not produce such a brand dependence, market competition will appear more powerful.





Although "Jingdong" such a price of the butcher, the product profit pressure to the extreme, but the scale is done again big, the profit is not very high. At the same time Jingdong also face Taobao Mall and other Web site competition. The same purchase channel, they can only rely on continuously to compress the purchase cost of suppliers, to improve profits. The value of a brand is obvious as to how to add value to the goods that are sold and to increase profitability.





has reason to believe that the future of the business competition is no longer to rely on the "price, product quality, after-sales service" and other factors to win, more is how to shape the legendary brand, will become the future of enterprise enterprises important core competitiveness.








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