Is the next hot level app for smart TV shopping?

Is the next hot level app for smart TV shopping? The launch of the Aliyun TV operating system tried to give the watchers a positive answer. Recently, Aliyun launched the TV version of the operating system, the most characteristic of the operating system is to open up online shopping and payment links, seamless access to Ali E-commerce platform and the bottom of the network payment platform.

For the four TV companies to come to the benefit of Changhong, Skyworth, Haier, Konka, as well as other terminal enterprises, Taobao or the introduction of CAT traffic can directly promote the terminal sales, as well as future shopping applications in the profit sharing, this is undoubtedly a huge "bait." At the very least, Taobao's group of customers is an urgent need for smart television to "netting" the crowd.

"We will set up a complete TV payment system and TV payment sharing scheme to bring electric quotient, games, education and other content and applications into the smart TV industry, increase revenue from video and advertising, and share profits with partners." Huanze, vice president of Alibaba Group, highlighted the benefits of using the Aliyun TV operating system at the press conference.

But will TV companies abandon their current Android and use Ali OS?

Although Android did not develop a TV version, the openness of its platform enabled most TV companies to adopt the Android operating system. At present, 70% of the products of Smart TV are the Android version of the TV.

For Alibaba's Taobao, pay Bao OS, color TV enterprise to the former two cooperation interest is bigger. "With the Aliyun TV operating system cooperation, but also need follow-up and in-depth negotiations with each other, at least with our platform docking." "The above 4 color TV companies, one of the relevant responsible person to Tencent technology."

Apparently, TV companies are worried about the fate of the future being controlled by Ali. And before Ali launches the TV version of the operating system, mainstream television companies at home and abroad have long been layout, Samsung, LG began to use their own research and development of the operating system, Changhong, TCL, Hisense jointly built by the Sino-Chile alliance has already begun to promote stvos standards in the industry chain, Skyworth this year released a "Godsend" system ...

"Ali as a new member of the living room industry, the current chip is still difficult to build and support the entire ecological system of intelligent television." Lu Xianbo, Deputy secretary general of China Electronic commerce, said.

Do users like to shop on TV?

For television users, the use of remote control to select goods, fill out the personal information before payment, is a frown to do things.

From the new Rainbow box, which is coming out from China and Ali, TV shopping ends up paying by phone. One internet person puzzled, "I can do a shopping experience on the PC and mobile phone, why should I choose to pass the TV?" "He thinks, this violates the online shopping convenient, simple operation idea."

"TV is only a display screen, shopping content made some seemingly very glare of the relevant adaptation, but limited by the TV screen space, the content of the richness will drop, which will lead to users in the TV screen can not find the kind of" Amoy "feeling. "Streaming Media network CEO Zhang Yanxiang that users can hardly" pay the bill.

At the very least, you can't solve a good user shopping experience on a TV set, just like taking a piece of wood as bait, how many fish will take the bait?