Is the service of the electric dealer on the day served as a chicken? American consumers are not buying it

Abstract: According to foreign media reports, the Boston Consulting Company (BCG) released in Tuesday, the latest report shows that while service delivery on the same day has become one of the hottest trends in e-commerce, but for most U.S. consumers, the service is too expensive, which makes

Although service delivery on the same day has become one of the hottest trends in e-commerce, it is too expensive for most American consumers, according to foreign media reports, which has made it possible to become another passer-by on the same day in the era of online shopping. Pan。

Boston Consulting recently surveyed about 1500 U.S. consumers and asked which factors prompted them to increase their online purchases, with only 9% per cent referring to delivery on the same day. Almost three-fourths of people believe that free shipping is a contributing factor, while half of the people think it is a lower price.

According to the survey, American consumers believe that an average of 50 dollars in online purchase orders to pay 7.5 U.S. dollars on the same day, this is their acceptable price, but this price is much lower than the current cost of most retailers and e-commerce companies charge for this service.

Service on the same day has become the newest battleground in the retail sector, with Wal-Mart, ebay and several other large companies starting to challenge Amazon, which has been serving some of the city's services on the same day since 2009.

In addition, Shutl, a start-up company that has been supported by UPS, will enter the U.S. market in a few weeks after the service is delivered on the same day in the UK for three years. The United States Postal Service (U.S. Postal Service) and FedEx recently began providing service on the same day in some parts of the United States.

But the profit margins for these companies may be very limited, because, according to the findings of the Boston consulting firm, delivery on the same day is destined to be a niche service. "The demand for this service and the willingness to pay will not match the cost of providing the service," said Rob Souza, a partner at Boston consulting firm who served as a consultant to the service company on the same day, Rob Sossa. "We are skeptical of the ability to deliver as an independent business on the same day," said Vladimir Lukic, a head of Boston consulting firm Vladimir Lukic. ”

According to the survey, urban shoppers, who are 18-34 years of age and have a family income of more than 150,000 dollars, are more interested in serving services on the same day as the affluent millennial generation. But the crowd accounted for only 2% of the market. Consumers believe that they will only use the service on the same day in certain circumstances, such as when they want to buy a present at a recent time, or when they cannot go to a physical store.

The report argues that retailers should only provide service on the same day for smaller, lighter, higher-margin goods, such as electronics, office supplies and apparel, but consumers are often reluctant to pay extra for fast-delivery services.

Sosa explains that these conditions mean that delivery of services on the same day is just a niche service that retailers can only use to build user loyalty or prevent users from escaping to rivals.